Harry Styles sends fans into a frenzy after releasing X-rated new product line
While most would assume that this means he's been working tirelessly on music, it turns out that the star is trying out an entirely different venture: sex toys.
On July 24, the popstar's unisex lifestyle brand Pleasing dropped two sexual wellness products.
The products include The Pleasing Double-Sided Vibrator ($68) and The Pleasing Lube ($25).
These new offerings are being paired with a pop-up experience.
'Come explore our three-day pop-up in New York City where your journey begins with a moment to yourself before discovering the new collection, alongside Pleasing bestsellers and a few special surprises,' the Pleasing site reads.
'No small talk here, Pleasing Yourself favors presence over performance.'
The new drop was promoted in a series of three ads: two posted yesterday before it was confirmed that he was dropping sex toys, and then one on the day of the drop.
But fans were speculating from the first ad that Harry was thinking of releasing a sexual wellness line.
Prior to this, Pleasing was selling products including fragrance, makeup, nail polish, and apparel.
The first video shows a glass of milk being slammed down onto a table, and someone using Morse code to send a message (no one has been able to decipher it yet, with some fans even saying it's a gibberish message).
Harry reposted this video onto his stories, his first upload in quite some time.
The next ad shows a series of phones ringing and vibrating, and Harry's hands finally reach out to pick up a phone.
In the newest ad, Harry writes down 'Please yourself like you mean it' on a diner-style check and then reads the same line aloud.
And fans have been sent into a frenzy as a result - with many shocked that he has released an X-rated line before new music.
'I can't believe we live in a world where Harry Styles is dropping sex toys before HS4,' one X (formerly Twitter) user said, alluding to the unreleased date for Harry's fourth album - if there is one.
'Harry Styles doing everything but going to the damn studio,' another said.
But most of all, fans were just excited to hear Harry's voice again after the star's lengthy pause from the limelight.
'I haven't heard Harry's voice in so long this healed me,' one fan commented on the ad.
There are no official launch dates for the sexual wellness products.
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