POP MART Takes Over Comic Con With Exclusive Drops and Debuts

Newsweek

2 days ago

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For 15 years, Beijing-based POP MART has been leading the blind box craze with its popular array of characters. From the first-party creations, such as the Monsters Series featuring the world-famous LABUBU, to collaborations with major brands, POP MART has its hands in all realms of fandom and collectibles.
Those realms also include a major presence at San Diego Comic-Con.
"We're thrilled to be back at San Diego Comic-Con for the third year in a row. This year, we created the ultimate Play Stop for fans to fuel up on joy with their favorite POP MART IP. Attendees are getting access to global first releases, first looks at upcoming products, and an opportunity to meet one of our most beloved artists," said Emily Brough, POP MART's head of IP and Licensing, The Americas.
More Than Just One Monster
While LABUBU has been all the rage recently, POP MART's influence extends far beyond that singular monster. As the brand celebrates its 15th anniversary, POP MART's collection of cute characters has taken over the globe, including DUCKOO, Nyota Love, and more.
"The passion of the POP MART collector community is on full display here in San Diego. It's incredible to see the energy around so many of our artists. From Nyota to Duckoo, the community continues to embrace all of these unique characters and the stories they tell," Brandi Hammons, POP MART's head of marketing, The Americas, told Newsweek.
POP MART's selection at SDCC 2025
POP MART's selection at SDCC 2025
That roster is apparent in California.
For the third consecutive year, POP MART pulled out all the stops at San Diego Comic-Con, offering fans an exclusive look at upcoming collections and introducing a few surprise releases featuring new collaborations with Star Wars and Hot Wheels.
Not only were there hot new releases on the floor, but POP MART revealed what's to come with exclusive previews of the upcoming scream-inducing Chucky blind box set.
Nyota artist KaKu also made an appearance at the booth to sign the new Nyota collectibles released at San Diego Comic-Con. Amid the LABUBU boom, POP MART offered con attendees the chance to get their hands on the accessory of 2025, despite the fanged friend's scarcity.
POP MART's expansion went beyond the SDCC stage. The trendy toy retailer joined forces with the candy store IT'SUGAR for a special POP MART-themed weekend where convention goers could create their own custom candies inspired by POP MART's biggest characters, as well as buy new blind boxes.
The brand also teased more to come for POP MART as the love for LABUBU and The Monsters continues to spread far and wide. The fanged friend has been a major driver of POP MART's growth stateside, with the brand expanding across North America through 43 brick-and-mortar locations and 65 Robo Shops.