
Meta Is Now Targeting Startups that Specialize in AI Videos
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Nevertheless, advanced video AI could play a key role in CEO Mark Zuckerberg's vision for 'personal superintelligence,' which focuses on entertainment, culture, and personal relationships. It would also strengthen Meta's push into smart glasses and virtual reality, areas where it has invested tens of billions of dollars. Furthermore, Meta recently added AI-powered video-editing tools to its Meta AI assistant and Instagram's Edits app, with Zuckerberg telling analysts that these features are 'seeing early progress.' As a result, a partnership with Pika or similar startups could help Meta keep up with competitors.
It is worth noting that this strategy comes as Meta overhauls its AI operations after earlier setbacks. Indeed, the company recently appointed Scale AI CEO Alexandr Wang as chief AI officer and invested over $14 billion in Scale. Meta also brought in former GitHub CEO Nat Friedman and Safe Superintelligence co-founder Daniel Gross, who now co-lead Meta Superintelligence Labs, its new AI division. In addition, Meta recently acquired voice AI startup PlayAI and poached top researchers from rivals like OpenAI, Anthropic, and Google (GOOGL) in order to accelerate its progress.
Is Meta a Buy, Sell, or Hold?
Turning to Wall Street, analysts have a Strong Buy consensus rating on META stock based on 43 Buys, three Holds, and zero Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average META price target of $850.98 per share implies 22.4% upside potential.

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The innovations make sense, but they don't have the same benefit to the bottom line that Meta's do. Additionally, the two companies seem to have different cultural approaches to AI. Alphabet has long invested in AI but was reluctant to deploy new products for fear it would disrupt its monopoly in search. Meta, on the other hand, has been nakedly aggressive in AI recently, poaching researchers from Apple and making multiple acquisitions, including Scale AI. Overall, Meta is growing faster, and its AI strategy seems to fit better with its core business. The company seems well-positioned to continue delivering strong growth, especially as its ad machine stands to benefit from its AI investments. Both Alphabet and Meta can be winners on the stock market, given their competitive advantages, but Meta looks like the better buy of the two today. Should you buy stock in Meta Platforms right now? Before you buy stock in Meta Platforms, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Meta Platforms wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $624,823!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,064,820!* Now, it's worth noting Stock Advisor's total average return is 1,019% — a market-crushing outperformance compared to 178% for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of July 29, 2025 Jeremy Bowman has positions in Amazon and Meta Platforms. 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