Miller Lite is giving away 50,000 free beers on International Beer Day
The beer brand will also host a special New Year's Eve-style "Beer Drop" at the Miller Lite Brewery in Milwaukee, Wisconsin. Fans age 21 or older but unable to make it to any of the listed bars can still participate through an online alternative, the company said.
"The 50th anniversary is just more than a milestone for Miller Lite, it's a celebration of our fans and the five decades we've spent together enjoying Miller Time," Ann Legan, Vice President of Marketing for Miller family of brands, said in a news release.
There is a one free can limit per person, a Miller Lite representative clarified with USA TODAY.
The company kicked off its 50th year celebration by releasing limited-edition gold cans earlier this summer and unveiling a partnership with "Saturday Night Live" star Marcello Hernandez.
Free Miller Lite beers will be offered at 450 different bars in the U.S. To find the nearest participating location near you, visit millerlite.com/find-celebration, enter your state, and navigate the list.
The company will host its main event at the Miller Lite Brewery in Milwaukee, where cans will drop one-by-one from a massive six-pack installation at 4:50 p.m. local time. The event will also be livestreamed with the installation dropping at 4:50 p.m. across various time zones.
"No matter where you are when the clock strikes 4:50PM, it's Miller Time," the brand said in a news release.
More news: High Noon recalls vodka seltzers mislabeled as Celsius energy drinks
In addition to Miller Lite, restaurant chain Benihana is also offering customers a deal.
From Aug. 1-10, customers can get Coronitas, a mini version of a Corona, for just $1.99. The deal is available at select locations while supplies last, according to the restaurant's website.
The company owns over 80 locations in the United States, the Caribbean, and Central and South America, according to its website.
You can also check bars and breweries in your area for any International Beer Day deals.
The start of International Beer Day can be traced back to 2007 and was the brainchild of four friends who, according to InternationalBeerDay.com, started the day as a "celebration of beer and the people who provide it". According to the website, the celebration happens each year on the first Friday in August.
International Beer Day is separate from National Beer Day, which is held annually in April to mark the first legal sale of alcohol since Prohibition began in 1920.
Contributing: Mike Snider, USA TODAY
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