MS Dhoni moves to trademark his iconic nickname 'Captain Cool'
Mahendra Singh Dhoni has officially moved to trademark 'Captain Cool'—the nickname fans have fondly used for years to describe his calm and composed leadership style.
The former India captain is seeking exclusive rights to use the moniker for services including sports coaching, training, and related facilities. According to the Trade Marks Registry portal, his application has now been accepted and advertised. The trademark was published in the official journal on June 16, 2025.
'Delighted to share a recent development from the field of trademark law that underscores the evolving role of personality rights and acquired distinctiveness in overcoming relative grounds for refusal,' Dhoni's lawyer, Mansi Aggarwal, told India Today.However, the road to registration wasn't without challenges. Dhoni's initial application faced objections under Section 11(1) of the Trade Marks Act, with the Registry raising concerns that the phrase could cause confusion due to the presence of a similar mark.But Dhoni's legal team successfully argued that 'Captain Cool' has a strong and exclusive association with him. They cited the nickname's long-standing use by fans and the media, asserting that it has become an integral part of Dhoni's public persona.
'The phrase 'Captain Cool' has acquired a distinct secondary meaning through widespread and sustained association with Mr Dhoni, the former captain of the Indian national cricket team,' said Aggarwal.
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