Ice Spice Partners With Revlon for First Fragrance Line
Ice Spice has scored her first fragrance deal, inking a partnership with Revlon Consumer Products.
This will entail the four-time Grammy-nominated artist partnering with Revlon's experts to develop a bespoke fragrance line, the first of which is slated for release in 2026.
More from WWD
Skin Care Pioneer Ole Henriksen Announces 'The Glowing Man' Biopic in Cannes
Bath & Body Works' New Off the Vine Scent Collection Confirms the Return of Tomato Girl Summer
Why Jennifer Aniston Says 'No Gimmicks Needed' in Her Hair Care Brand LolaVie's First TV Campaign
Ice Spice said: 'I have been a lifelong fan of Revlon and I am so excited to be partnering with them on my first fragrance. Revlon is an iconic brand that has a long history of innovation, and I am honored to work together with them to develop my fragrance line that embodies me and inspires fans to embrace their individuality.'
For Revlon, now out of bankruptcy with much less debt, this reflects a renewed focus on accelerating its fragrance business.
'We are delighted to embark on this exciting new chapter with viral sensation and powerhouse talent Ice Spice. She is bold and innovative, just like Revlon, making this a perfect match,' said Michelle Peluso, chief executive officer of Revlon. 'This deal also marks a major step in the revitalization of Revlon's fragrance business and for the company's ambitious growth plans. Transforming our fragrance business with groundbreaking deals like this not only strengthens our portfolio but also allows us to reach new audiences. I can't wait to see what we create together.'
Revlon's fragrance portfolio includes brands such as Elizabeth Arden, Juicy Couture, John Varvatos, Geoffrey Beene, Lucky Brand, Christina Aguilera, Elizabeth Taylor, Ed Hardy and Curve.
Most recently it renewed its longstanding global licensing deal for Juicy Couture fragrances with Authentic Brands Group. As part of the deal, Revlon will continue to exclusively produce and market all Juicy Couture fragrance pillars worldwide. The new agreement also paves the way for an expanded product portfolio, with new launches planned across core fragrances.
Revlon's beauty sales came in at $2 billion in 2024, according to WWD Beauty Inc's Top 100 Beauty Companies.
Best of WWD
Exploring Opportunities for Italian Artistic Perfumery Brands
Fueguia 1833 Expands in Middle East, Gears Up for Paris Opening
Penhaligon's Opens the Virtual Doors of Its Portraits Mansion
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
USA Today
an hour ago
- USA Today
Beyoncé fans brave scorching heat for Houston hometown kickoff of 'Cowboy Carter' tour
Beyoncé Knowles-Carter is to set to light up Houston during the next stop of her "Cowboy Carter" tour. And fans are already braving scorching temperatures to witness the hometown opener. The Grammy-winning singer will launch her first concert in her hometown of Houston at NRG Stadium June 28. The show will mark her first Southern stop on her Cowboy Carter and the Rodeo Chitlin' Circuit Tour. She is poised to perform two nights only on June 28 and June 29. From the United States to Europe, Beyoncé and her fans have powered through severe weather conditions, including an evacuation, cold temperatures and pouring rain to experience her concerts. In Houston, it was the heat they had to beat with the first show landing on a scorching 91-degree day. Despite this, fans swarmed the stadium grounds ahead of the show--some lining up early to secure spots in the VIP pits and others enduring the sun for a chance at merchandise. Bridget and Meghan Ryan traveled to Houston from Wisconsin to see Beyoncé in concert for the first time. After several flight delays and scheduling hiccups, the sisters were determined to snag official merchandise ahead of Saturday's show. Like many other fans, they ended up standing in a long line in the heat. "We're both from the Midwest, so the humidity is a little extra than what we're used to. I figured staying hydrated would be a good plan,' said Bridget Ryan. "I think it was a come hell or high water kind of situation. Whatever the weather was going to do we were going to show." Their determination didn't stop there. "We even talked about if we don't get any today after sitting outside maybe we'll come back tomorrow and try the truck again,' Meghan Ryan said. The H-Town stop comes after Beyoncé wrapped the international leg of her tour – first with a six-night stint in London, followed by three dazzling nights in Paris. Of course, Beyoncé first debuted her "Cowboy Carter" tour at SoFi Stadium in Los Angeles on April 28 with a 39-song set list. Her shows have been filled with family, fashion, different music genres, and most notably country music and cultural commentary. As fans know, Beyoncé first debuted her "Cowboy Carter" tour at SoFi Stadium in Los Angeles on April 28 with 39 songs on the set list. Her shows have been filled with family, fashion, different music genres, and most notably country music and cultural commentary. The nine-city tour will span the U.S. and Europe with the grand finale taking place in Las Vegas on July 26. Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
New York Post
3 hours ago
- New York Post
Sauce Gardner opens up on how LeBron James played role in him meeting Ice Spice
LeBron James, even if unintentionally, helped play the role of matchmaker for Sauce Gardner's rumored relationship with rapper Ice Spice, the Jets cornerback told TMZ. Gardner appeared on an April 2024 episode of 'The Shop' — a podcast featuring James — alongside rapper Travis Scott, former NFL wideout Chad Ochocinco and star Mariners outfielder Julio Rodriguez, and Gardner told the outlet he believes that's when the couple met in person for the first time. They seemingly became Instagram official just over one year later in a post shared by Ice Spice with her and Gardner posing in front of a bathroom mirror. Advertisement 3 Ice Spice and Sauce Gardner are pictured at the Knicks' game May 16. AP While Gardner told TMZ that he wasn't 'trying to speak too much on it' when approached in Los Angeles, he did acknowledge that he and the rapper are 'cool' — and proceeded to reveal a bit about their relationship. 'We just be having a good time,' Gardner told the outlet. 'Two young individuals, you know. She from New York. I play in New York. She talented, real talented, when it come to what she do. Same thing for me. Two people that get hated on that's really good at what we do, so we got a lot in common. We cool.' Advertisement 3 LeBron James is pictured at Fanatics Fest on June 21. Getty Images Before Ice Spice's post, the duo had been spotted out in public on different occasions, and Gardner appeared to tease the relationship earlier in April by sharing a photo on Instagram that showed them standing next to a car in New York City. When they attended a Knicks playoff game at the Garden in May, they received a loud ovation from fans in attendance as they watched the Knicks close out their second-round series against the Celtics. Gardner, 24, will enter the 2025 campaign off a rough season and is entering the last year of his rookie deal, but he still attended the Jets' mandatory minicamp instead of holding out, getting fined and attempting to make a contract statement. Advertisement 3 Sauce Gardner addresses reporters during a June 12 press conference. Bill Kostroun/New York Post 'I just wanted to show my teammates and the coaches how much I'm bought into this,' Gardner told reporters on June 12. 'I want to win. I want to be a part of changing the organization.' He earned consecutive First-Team All-Pro appearances in his first two NFL seasons — as well as winning Defensive Rookie of the Year and securing a pair of Pro Bowl spots — but failed to even make the Pro Bowl last year.
USA Today
5 hours ago
- USA Today
Lauren Sánchez Bezos ditches 'sexy' garb for Sophia Loren-inspired wedding dress
Lauren Sánchez Bezos ditched her typical "sexy" garb for a traditional Sophia Loren-inspired gown to tie the knot with billionaire Jeff Bezos. The Amazon founder and children's book author wed in Venice, Italy on Friday, June 27, and Sánchez Bezos wore a dress that mirrored iconic Italian actress Loren's look from the 1958 film "Houseboat." Loren starred in the beloved feature opposite Oscar nominee Cary Grant. Sánchez Bezos wore a Dolce & Gabbana silhouette dress with a high-neck, adorned with 180 silk chiffon-covered priest buttons paired with a tulle-and-lace veil, inspired by a similar veil that Loren wore in "Houseboat," according to a Vogue magazine exclusive. Jeff Bezos, Lauren Sánchez tie the knot in controversial wedding ceremony "It went from 'I want a simple, sexy modern dress' to 'I want something that evokes a moment,' and where I am right now. I am a different person than I was five years ago," she told Vogue. "I went into a lot of therapy, and it's changed me in a bunch of ways. But it's really Jeff," she continued. "Jeff hasn't changed me. Jeff has revealed me. I feel safe. I feel seen. He lets me be me. Like I said about Sophia Loren being unapologetically free, he lets me be unapologetically free." Sánchez Bezos chose to imitate Loren for the occasion after she "researched pictures of brides in the 1950s" and "wanted to reflect back, and I saw Sophia Loren and her hands were" in a prayer position and "she was in high lace, up to the neck, and I said, 'That's it. That's the dress.'" The dress Sánchez Bezos wore for the fête was much anticipated because, at times, her tight, showy wardrobe has caused controversy. She wore a lingerie-inspired all-white look to President Donald Trump's second inauguration in January, which ignited both fierce criticism and applause. "It is a departure from what people expect. From what I expect, but it's very much me," the former "View" guest cohost told Vogue.
