Google Fights Samsung With New Pixel 9 Pro Price Cut
Google Pixel 9 Pro XL. Photographer: David Paul Morris/Bloomberg
Not to be outdone by Samsung's free device giveaway, Google has slashed the price of the Pixel 9 Pro and Pro XL in a new sitewide sale.
The search company has knocked $200 off both Pixel 9 Pro devices, starting at $799 for the 128GB, down from $999. The Pixel 9 Pro XL starts at $899, down from $1,099. The base Pixel 9 and new Pixel 9a have not been discounted.
Google has combined the new pricing with enhanced trade-in valuations. If you follow my deals stories, you will know that Google's trade-in offers are rarely impressive. Few companies can top how much Samsung will pay for your old phone. Google, however, does typically have the best pricing for used Pixel devices, but even Samsung has it beat here.
As I said, Google's trade-in pricing isn't great, especially against Samsung's valuations. You may have a better chance on the secondary market for some of these devices. I have seen the Apple iPhone 14 Pro Max sold on eBay for upwards of $550, or the Galaxy S23 Ultra for over $500. Google's Galaxy S21 Ultra valuation is more inline with the secondary market, while its Pixel pricing beats eBay and Swappa.
This is a no-thrills promotion, with no discounted accessories bundled in with the new Pixel 9 Price. Samsung, on the other hand, has included a free Galaxy Watch and Galaxy Buds with Galaxy S24 purchases. The Korean company has also dropped the Galaxy S25 Ultra price by $100 alongside enhanced trade-in prices, and discounted its flagship wearables if bought with the phone.
Google doesn't often engage in this type of multi-layer discount, but its phones are cheaper overall than Apple and Samsung handsets (which has been the case since the Nexus days more than a decade ago), so it has less room to play with in terms of how deeply it can cut prices.
Savvy shoppers should sign up for Google's product emails. The company has been known to send out random voucher codes to Photos users and YouTube Premium subscribers. For users who pay for Google One cloud storage, the company offers 10% cashback on all hardware purchases.
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