Amanda Holden, Roman Kemp & Denise van Outen step out on blue carpet to mark 100 years of McVitie's Chocolate Digestives
Click to share on Facebook (Opens in new window)
AMANDA Holden, Roman Kemp and Denise van Outen were among a host of celebrities who attended a star-studded "blue carpet" event at Piccadilly Circus to celebrate 100 years of the humble McVitie's Chocolate Digestives.
They were joined by Jess Wright, Tasha Ghouri, Dani Dyer, Sir Trevor McDonald and Scarlett Moffatt at the launch of an immersive pop-up store designed to be a biscuit-lover's paradise.
Sign up for the Entertainment newsletter
Sign up
4
Amanda Holden pictured eyeing up a biscuit while sporting a plunging skin tight latex dress at exclusive preview event for The McVities Chocolate Digestives Experience
Credit: Will Ireland/PinPep
4
Amanda Holden pictured in playful pose for the media event
Credit: Will Ireland/PinPep
4
Ashley James and friend pout for cameras as McVities celebrate its 100th anniversary
Credit: Will Ireland/PinPep
Amanda Holden sparkled as she opened the celebrations with a reading of an "Ode to McVitie's Chocolate Digestives".
She said: 'As a lifelong fan of eating and dunking Chocolate Digestives, it's an honour to celebrate the 100th birthday at this this pop-up experience – it's a must-visit for all my fellow choccy digestive fans!
'It's amazing how such a humble biscuit has brought joy to so many over the years.
'I remember when I first introduced them to my children as a little treat.
'Whether they were wrapped in foil for days out – they had to be rationed – or being dipped into a hot chocolate, they are still enjoyed by me and my girls.
"And here's a delightful surprise – I just found out I've been eating my biscuit upside down all this time!
"Turns out, it's meant to be enjoyed choc side down - who knew?'
At the heart of the experience is the Biscuit Bar, where visitors can sample never-before-seen creations made from a range of Digestives including White, Gold, Milk and Dark Chocolate.
Curated by Robert Craggs, the Michelin-trained head development chef for the biscuit maker, the menu showcases bold and unexpected flavour combinations.
This ranged from the 'Hot Pink', a fusion of White Chocolate Digestives, wasabi, raspberry and white chocolate, to the 'Loaded Gold' featuring hazelnut praline and salted caramel.
The best biscuit dunker in Britain has been found
The bar also features a personalisation station where fans can build their own dream Chocolate Digestives with a range of toppings.
Benazir Barlet-Bartada from McVitie's said: 'This 100th anniversary is not just about a biscuit.
'It's a national celebration of every biscuit break, every conversation, and every cherished moment we've all shared with Chocolate Digestives over the last century.'
To commemorate the momentous centenary milestone of the beloved biccie, limited-edition Chocolate Digestives merch, from t-shirts to socks and hats, will also be available to win.
Visitors will have the chance to 'spin to win' to get their hands on a prize, ranging from a piece of must-have merch, through to packets of biscuits.
There is also a collection of art pieces inspired by – and even made from – the tea-break staple.
Highlights include biscuit portraits of British icons, David Bowie, Sir Trevor McDonald and Dame Judi Dench, created by mosaic artist Ed Chapman and crafted from hundreds of mosaic fragments of the biscuit.
There's a unique work showing 25 of the greatest moments from the last 100 years, each depicted on individual Chocolate Digestives, brought to life on a biscuit using a delicate airbrushing technique.
Benazir Barlet-Bartada added: 'We're thrilled to offer our loyal fans this incredible experience as a way to say thank you for the unwavering support over the last century - here's to the next 100.'
The McVitie's Chocolate Digestives Experience is free to attend and open to the public from Friday 2nd May – Monday 5th May from 11AM – 7PM, at 44-48 Regent Street, Picadilly, W1, London.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Daily Mail
11 hours ago
- Daily Mail
Amanda Holden flaunts her jaw-dropping figure in a stylish orange bikini during family getaway in Greece
Amanda Holden showed off her incredible figure in an orange bikini as she continued to soak up the sun in Greece on Thursday. The TV personality, 54, wowed fans as she struck a sultry pose on the edge of an infinity pool during her family holiday. In snaps shared to her Instagram, Amanda looked sensational in the skimpy two-piece from Melissa Odabash, which consisted of a wrap-around bikini top and matching tie-side bottoms. Flaunting her tanned and toned figure, she opted for further accessorising her poolside look with a beige wide-brim hat and a pair of black shades. She captioned the sizzling snaps: 'Soaking it all up ☀️.' The bikini-clad snap comes shortly after Amanda showed off her enviable figure in a yellow string bikini on Wednesday. In a snap shared to her Instagram Story, Amanda looked incredible in the skimpy two-piece as she posed on a luxurious boat during her lavish trip. It comes after Amanda revealed her youngest daughter, Hollie, 13, has landed her first runway show, walking in London Fashion Week later this year. The radio presenter recently joked she is the new Kris Jenner as her two lookalike daughters are now following in her showbiz footsteps. Hollie will make her catwalk debut alongside model and university student sister Lexi, 19, who is already signed to Storm Models. When Amanda spoke with MailOnline at Claridge's hotel in London, she revealed that Hollie had 'no idea' that she had bagged her first modelling gig, as the presenter had 'literally only just heard' about it minutes before sitting down for the interview. She said: 'Lexi's good, she's sort of dipped her toe in and she's done a couple of photoshoots. She is loving university as well, but what she doesn't like doing is taking time off, so I think she'll work it out, but it's something she's enjoying. 'She's doing London Fashion Week again in September and we've actually just heard that Hollie is going to be doing it as well.' Amanda continued: 'It's definitely something I think Hollie is going to enjoy, she's going to die when I tell her she's doing London Fashion Week this year. 'I literally just heard she got it and she's gone for the week with my mum in Cornwall, so I'll have to ring her after. She joked: 'With both girls doing it, I do feel like Kris Jenner now. We need our own reality show. Oh my god, yeah here we go, I could see that.' Despite the TV star's hopes of a family reality show, which could follow her daughter's nepo baby friends, including Simon Cowell's son Eric and Alesha Dixon's daughter Azura, Amanda's daughter Lexi 'wouldn't want to be on camera'. She revealed: 'But one of my daughters would do [a TV show] but Lexi wouldn't want to be on camera, that's irony, whereas Hollie would, definitely.' Amanda added that teenager Hollie currently loves coming to Britain's Got Talent as she is 'put to work' as a runner and causes 'mayhem' with Simon's son Eric. She said: 'She loves coming with me to Britain's Got Talent, she makes Simon his ginger tea, she likes to be a little runner, so when she comes, they put her to work. 'She likes the crew hoodie, the snacks, she delivers snacks to the desk, goes around with Eric, creating absolute mayhem behind the scenes, god knows what they get up to anyway. 'She doesn't watch any of the show, though, although she did when she decided to press the golden buzzer anyway. She didn't get a slap on the wrist because Eric was with her, so that's all good.'
The Sun
18 hours ago
- The Sun
Amanda Holden's lookalike daughter Lexi goes public with boyfriend in steamy snaps – as BGT host shares her thoughts
AMANDA Holden's teenager daughter Lexi Hughes did not hold back when going Instagram official with her boyfriend. Lexi, 19, is currently on holiday with her famous mum and new man in Greece, and shared photos of the loved-up pair enjoying a snog on a luxury boat. 4 The model and content creator wore a yellow bikini as she lay back on the bow of the boat and her unnamed boyfriend leaned over her to kiss her. "Vitamin D and a little PDA," Lexi captioned the Instagram post. She was inundated with comments, including from Britain's Got Talent judge mum, who posted a love-heart eye emoji in reply to the photo. Another person commented: "oh get it get it." "HELLO," added another. Before their trip, Lexi and Amanda, 54, were recently spotted in Wimbledon looking glamourous while watching the tennis on Centre Court. The Britain's Got Talent judge put on a stunning display in a yellow sleeveless dress and giant sunglasses. Lexi wore a white crop top and pinstripe trousers, accessorising with mirrored shades. While Lexi is often compared to her TV mum, Amanda revealed that her oldest daughter finds it embarrassing when people compare them. 'I think they find it a bit embarrassing,' Amanda told The Sun's Fabulous magazine in April. Amanda beams with joy as Lexi finishes school 'Lexi said that there are a lot of people at uni who make cheeky comments, which I find very flattering. 'Hollie doesn't really give a damn. But I do have to walk behind her. She doesn't want anyone to know I'm her mother!' Amanda also admitted to struggling with the fact Lexi has flown the nest and is now at university. 'I miss her like crazy and it's really weird sitting down to a family meal with just the three of us. The house does feel a bit empty, so I'm just gradually filling it up with more pets," Amanda said. "We've recently rescued a dog from Battersea Dogs & Cats Home and I'm planning to rescue another one in September. We've also got a cat and another dog.' Amanda is realistic about her daughters getting older and is proud of how Lexi, who also works as a model for the agency Storm, has embraced her next chapter. 'I do miss her but, at the same time, it's really nice seeing her become a little bit more independent,' she explains. 'She's all loved-up. She's got good friends and I like her strong morals.' 4
Daily Mail
a day ago
- Daily Mail
Amanda Holden pokes fun at daughter Lexi, 18, sharing a steamy smooch with her boyfriend on family holiday
Amanda Holden poked fun at her daughter Lexi sharing a steamy smooch with her boyfriend on their family holiday in Greece on Wednesday. Lexi, 18, posted the PDA-filled snap on her Instagram of the pair kissing during a luxury boat trip. It sparked Amanda, 54, to repost the loved-up snap on her Stories as she joked: 'Mmm I wonder what daddy will think... [laughing face emoji].' After her playful joke, the mother-of-two later expressed her love for the pair as she commented a heart emoji on Lexi's post. The lovebirds - who went Instagram official in January - rang in the New Year with her mother, father Chris Hughes and younger sister Hollie, 13, in Scotland. Amanda looked nothing short of sensational on Wednesday as she showed off her enviable figure in a yellow string bikini. The TV personality wowed fans as she struck a pose on a luxurious boat during her family holiday. In a snap shared to her Instagram Story, Amanda looked incredible in the skimpy two-piece as she posed by the steering wheel. She shielded her eyes with a pair of gold-framed sunglasses and accessorised with dainty jewellery. Amanda also re-shared a photo of the boat featuring everyone on board, with the caption: 'Captain @noholdenback.' It comes after Amanda revealed her youngest daughter Hollie, 13, has landed her first runway show, walking in London Fashion Week later this year. The radio presenter joked she is the new Kris Jenner as her two lookalike daughters are now following in her showbiz footsteps. Hollie will make her catwalk debut alongside model and university student sister Lexi, 19, who is already signed to Storm Models. When Amanda spoke with MailOnline at Claridge's hotel in London, she revealed that Hollie had 'no idea' that she had bagged her first modelling gig, as the presenter had 'literally only just heard' about it minutes before we sat down. The TV personality has been living it up on a luxurious boat during a family holiday in Greece She said: 'Lexi's good, she's sort of dipped her toe in and she's done a couple of photoshoots. She is loving university as well but what she doesn't like doing is taking time off, so I think she'll work it out but it's something she's enjoying. 'She's doing London Fashion Week again in September and we've actually just heard that Hollie is going to be doing it as well.' Amanda continued: 'It's definitely something I think Hollie is going to enjoy she's going to die when I tell her she's doing London Fashion Week this year. 'I literally just heard she got it and she's gone for the week with my mum in Cornwall so I'll have to ring her after.' She joked: 'With both girls doing it, I do feel like Kris Jenner now. We need our own reality show. Oh my god, yeah here we go, I could see that'. Despite the TV stars hopes of a family reality show, which could follow her daughter's nepo baby friends including Simon Cowell's son Eric and Alesha Dixon's daughter Azura, Amanda's daughter Lexi 'wouldn't want to be on camera'. She revealed: 'But one of my daughters would do [a TV show] but Lexi wouldn't want to be on camera, that's irony, whereas Hollie would, definitely.'
