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Trump Administration Live Updates: Smartphones and Computers Get Reprieve From New U.S. Tariffs on China

Trump Administration Live Updates: Smartphones and Computers Get Reprieve From New U.S. Tariffs on China

New York Times12-04-2025
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The threat of higher iPhone prices caused some Americans to rush to Apple stores to buy new phones. Credit... Karsten Moran for The New York Times
After more than a week of ratcheting up tariffs on products imported from China, the Trump administration issued a rule late Friday that spared smartphones, computers, semiconductors and other electronics from some of the fees, in a significant break for tech companies like Apple and Dell and the prices of iPhones and other consumer electronics.
A message posted late Friday by U.S. Customs and Border Protection included a long list of products that would not face the reciprocal tariffs President Trump imposed in recent days on Chinese goods as part of a worsening trade war. The exclusions would also apply to modems, routers, flash drives and other technology goods, which are largely not made in the United States.
The exemptions are not a full reprieve. Other tariffs will still apply to electronics and smartphones. The Trump administration had applied a tariff of 20 percent on Chinese goods earlier this year for what the administration said was the country's role in the fentanyl trade. And the administration could still end up increasing tariffs for semiconductors, a vital component of smartphones and other electronics.
The moves were the first major exemptions for Chinese goods, which would have wide-ranging implications for the U.S. economy if they persist. Tech giants such as Apple and Nvidia would largely sidestep punitive taxes that could slash their profits. Consumers — some of whom rushed to buy iPhones this past week — would avoid major potential price increases on smartphones, computers and other gadgets. And the exemptions could dampen inflation and turmoil that many economists feared might lead to a recession.
The tariff relief was also the latest flip-flop in Mr. Trump's effort to rewrite global trade in a bid to boost U.S. manufacturing. The factories that churn out iPhones, laptops and other electronics are deeply entrenched in Asia — especially in China — and are unlikely to move without a galvanizing force like the steep taxes that the Trump administration had proposed.
'It's difficult to know if there's a realization within the administration that reworking the American economy is a gargantuan effort,' said Matthew Slaughter, the dean of the Tuck School of Business at Dartmouth.
Friday's exemptions may be short-lived. The Trump administration was preparing another national security-related trade investigation into semiconductors, which would probably also apply to some downstream products like electronics, a person familiar with the matter said. These investigations have previously resulted in additional tariffs.
A senior administration official, speaking on background because they were not authorized to speak publicly, said the exemptions were aimed at making sure the United States had a supply of semiconductors, a foundational technology used in smartphones, cars, toasters and dozens of other products. Many cutting-edge semiconductors are manufactured overseas, such as in Taiwan.
Karoline Leavitt, the White House spokeswoman, said in a statement, 'President Trump has made it clear America cannot rely on China to manufacture critical technologies' and that at his direction, tech companies 'are hustling to onshore their manufacturing in the United States as soon as possible.'
For now, the changes punctuated a wild week in which Mr. Trump backtracked from many tariffs he introduced on April 2, which he had called 'liberation day.' His so-called reciprocal tariffs had introduced taxes that would reach up to 40 percent on products imported from some nations. After the stock and bond markets plunged, Mr. Trump reversed course and said he would pause levies for 90 days.
Because Beijing chose to retaliate against U.S. tariffs with levies of its own, China was the one exception to Mr. Trump's relief. Instead of pausing tariffs on Chinese imports, Mr. Trump increased them to 145 percent and showed no willingness to spare any companies from those fees. In return, China on Friday said it was raising its tariffs on American goods to 125 percent.
That sent shares of many technology companies into free fall. Over four days of trading, the valuation of Apple, which makes about 80 percent of its iPhones in China, fell by $773 billion.
Mr. Trump's moderation is a major relief for a tech industry that has spent months cozying up to the president. Meta, Amazon and several tech leaders donated millions to President Trump's inauguration, stood behind him as he was sworn into office in January and promised to invest billions of dollars in the United States to support him.
Tim Cook, Apple's chief executive, has been at the forefront of the industry's courtship of Mr. Trump. He donated $1 million to Mr. Trump's inauguration and later visited the White House to pledge that Apple would spend $500 billion in the United States over the next four years.
The strategy repeated Mr. Cook's tactics during Mr. Trump's first term. To head off requests that Apple begin manufacturing its products in the United States rather than China, Mr. Cook cultivated a personal relationship with the president that helped Apple win exemptions on tariffs for its iPhones, smartwatches and laptops.
It was unclear if Mr. Cook could obtain a similar break this time, and the tariffs Mr. Trump proposed were more severe. As the Trump administration increased its taxes on Chinese goods, Wall Street analysts said Apple might have to increase the price of its iPhones from $1,000 to more than $1,600.
The threat of higher iPhone prices caused some Americans to rush to Apple stores to buy new phones. Others raced to buy computers and tablets that were made in China.
Apple did not immediately respond to a request for comment.
Apple's iPhone quickly became a symbol of the tit-for-tat over tariffs with China. On Sunday, Commerce Secretary Howard Lutnick appeared on CBS's 'Face the Nation' and said the tariffs would result in an 'army of millions and millions of people screwing in little, little screws to make iPhones' in the United States. Ms. Leavitt said later in the week that Mr. Trump believed that the United States had the resources to make iPhones for Apple.
'Apple has invested $500 billion here in the United States,' she said. 'So if Apple didn't think the United States could do it, they probably wouldn't have put up that big chunk of change.'
Apple has faced questions about moving some iPhone manufacturing to the United States for more than a decade. In 2011, President Obama asked Steve Jobs, Apple's co-founder, what it would take to make the company's best-selling product in the United States rather than China. In 2016, Mr. Trump also pressured Apple to change its position.
Mr. Cook has remained steadfast in his commitment to China and has said the United States doesn't have enough skilled manufacturing workers to compete with China.
'In the U.S., you could have a meeting of tooling engineers, and I'm not sure we could fill the room,' he said at a conference in late 2017. 'In China, you could fill multiple football fields.'
Maggie Haberman contributed reporting.
Supporters of the Consumer Financial Protection Bureau rallying outside the agency in February. The appeals court left much of the injunction blocking the Trump administration from dismantling the agency intact. Credit... Craig Hudson/Reuters
A federal appeals panel on Friday halted parts of a district court judge's injunction blocking the Trump administration's effort to dismantle the Consumer Financial Protection Bureau, allowing officials to move ahead with firing some agency employees.
Russell T. Vought, the White House budget office director, was named the consumer bureau's acting director in February and immediately began gutting the agency. He closed its headquarters and sought to terminate its lease, canceled contracts essential to the bureau's operations, terminated hundreds of employees and sought to lay off nearly all of the rest.
In a lawsuit brought by the bureau's staff union and other parties, Judge Amy Berman Jackson of the Federal District Court in Washington froze those actions last month with an injunction to stop what she described as the administration's 'hurried effort to dismantle and disable the agency entirely.' The Justice Department appealed her ruling.
A three-judge panel from the U.S. Court of Appeals for the District of Columbia Circuit unanimously rejected the government's request to strike down Judge Jackson's injunction, but it stayed parts of her ruling while the government's appeal progresses. Specifically, the appeals court said the agency's leaders can send a 'reduction in force' notice — the process through which the government conducts layoffs — to employees they have determined are not necessary to carry out the agency's 'statutory duties.'
When Congress created the consumer bureau in 2011, it assigned the watchdog agency dozens of tasks and ordered it to staff certain positions, including offices to aid student loan borrowers, military service members and older Americans. Those mandated obligations have been at the heart of the legal fight over the agency, because the bureau is required to fulfill those duties unless Congress acts.
Mr. Vought's team fired more than 200 probationary and fixed-term employees, only to reinstate most of them, with back pay, on Judge Jackson's orders. The appeals court cleared the way for some to be fired again. Agency leaders may terminate employees after 'an individualized assessment' of their necessity for carrying out the agency's statutory tasks, the ruling said.
But the court left much of Judge Jackson's order intact, including her mandates that agency leaders shall not delete or destroy most of the bureau's records and data, and that employees must be given access to either physical office space or the tools needed to work remotely. The consumer bureau's Washington headquarters has remained shuttered and off limits to workers since Mr. Vought's arrival.
The appeals court expedited the government's appeal and scheduled oral arguments for May 16. The unveiling of former President Barack Obama's official portrait in the East Room of the White House in 2022. Credit... Doug Mills/The New York Times
The Trump administration said on Friday that it had moved a portrait of former President Barack Obama in a White House hallway and replaced it with a pop-art painting of President Trump pumping his fist after the assassination attempt last year on the campaign trail in Butler, Pa.
The shuffling of décor is not uncommon at the White House, where portraits are rotated often. But the new, striking artwork depicting Mr. Trump drew criticism from some presidential historians, who could not recall another president hanging a painting of himself during his term in the White House.
Typically, paintings of presidents and first ladies are hung in the White House after they have left office, historians said.
A spokesman for Mr. Obama declined to comment.
The portrait of Mr. Obama, which was unveiled in the East Room during the administration of President Joseph R. Biden Jr., shows the former president in a dark suit and silver tie, standing with his hands in his pockets. The background is white; the portrait was based on photographs taken by the artist Robert McCurdy.
The new painting shows Mr. Trump embraced by a team of Secret Service agents as an American flag billows in a cloudless blue sky behind him. Streaks of red run across his face. In a post on social media, the White House announced the new portrait of President Trump. Credit... The White House, via X
The artwork depicts a scene similar to still images taken after a would-be assassin fired at Mr. Trump, hitting him in his ear, during a campaign speech in Pennsylvania in July. The words uttered by a defiant Mr. Trump after the shooting — 'Fight! Fight! Fight!' — became a rally cry for his supporters.
The painting of Mr. Trump is on a wall opposite from Mr. Obama's, the White House said, adding that Mr. Trump's was placed in the spot for the newest presidential portrait.
Karoline Leavitt, the White House press secretary, said in a statement that the 'executive mansion is the president's home, and he has the right to make changes as other presidents have in the past.'
'President Trump decided to temporarily display this painting, which represents a pivotal moment in history when he nearly lost his life,' she added. 'Only The New York Times would find a problem with this.'
Ted Widmer, a presidential historian at the City University of New York and a former speechwriter for President Bill Clinton, said he was surprised to see the new artwork.
'It just seems tacky,' Mr. Widmer said. 'It feels different from our tradition of venerating the distinguished holders of the office from both parties — and going in a new direction of walking around looking at images of yourself all day long.'
But Julian E. Zelizer, a presidential historian at Princeton, said the move fit into a pattern.
'In the second term, it's not just winning the White House,' Mr. Zelizer said of Mr. Trump. 'He's always had intense animosity for President Obama, all the way back to the early 2010s. And I think this time around, he really wants to show that he has — in his mind — supplanted him.'
Barbara A. Perry, a presidential studies professor at the University of Virginia, said she found the style of the painting, with blood on Mr. Trump's face, particularly 'odd.'
'Can you imagine Gerald Ford having a portrait painted of himself ducking?' Ms. Perry said of an assassination attempt against Ford, the 38th president, in 1975. She added, 'This would be viewed as lacking in taste in days gone by.'
President Trump speaking to reporters aboard Air Force One on Friday. Credit... Tom Brenner for The New York Times
President Trump announced a plan on Friday to turn a narrow strip along the Mexican border in California, Arizona and New Mexico into a military installation as part of his effort to curtail illegal crossings.
The plan, set out in a White House memorandum, calls for transferring authority over the 60-foot-wide strip of federal border land known as the Roosevelt Reservation from other cabinet agencies to the Defense Department. Military forces patrolling that area could then temporarily detain migrants passing through for trespassing on a military reservation, said a U.S. military official, who spoke on condition of anonymity to discuss operational matters.
The directive expands a military presence that has increased steadily along the southern border, even as crossings have already dropped precipitously during the Trump administration. The ordering of troops to the border has already put the military in politically charged territory, and, depending on the details of the effort, the plan could run afoul of laws that limit the use of regular federal troops for domestic law enforcement.
The directive says that the border strip will become a 'military installation under the jurisdiction of' the Pentagon. Military members would be able to stop anyone crossing into the 'military installation' but would not have the power to make immigration arrests, according to the military official. Border Patrol agents could then be summoned to arrest the migrants.
The memorandum formalizes a plan that the administration had been considering for weeks. The Washington Post had reported on the plan earlier.
A White House spokesman did not respond to questions seeking clarity as to what U.S. forces operating in the strip of border land would be able to do. A Defense Department spokesman also did not respond to questions seeking clarity.
Military officials are still working out how to execute the plan, including how long troops could detain migrants before turning them over to Border Patrol agents, and what type of 'no trespassing' signs needed to be installed along the border, warning migrants they were about to enter a U.S. military reservation.
Then there are other logistics that would have to be hammered out, such as the languages the signs are written in, and how far apart they are posted. There is also the question of where to position military patrols along hundreds of miles of rugged land along the border, and what additional training those troops might need.
Adam Isacson, who focuses on border security and human rights at the Washington Office on Latin America, said the memorandum appeared to create a path for using quasi-military personnel to detain migrants.
A section of the memorandum calls for the authorization of state National Guard members to work on the military-controlled strip. If those working at the installation hold migrants until Customs and Border Protection officials pick them up, their use 'comes very close to military personnel detaining migrants,' Mr. Isacson said.
Zolan Kanno-Youngs contributed reporting. Mainers protest against Gov. Janet Mills in front of the State Capitol in Augusta in March. Credit... Ryan David Brown for The New York Times
The Department of Education said on Friday that it was moving to cut off all federal funding for Maine's public schools because the state had ignored President Trump's executive order banning transgender athletes from girls' sports teams.
The agency also said it had asked the Justice Department to pursue 'enforcement action' against Maine, which the Trump administration has been targeting since the president picked a fight with the state's Democratic governor, Janet Mills, over transgender athletes in February.
The administration had set Friday as the deadline for Maine to comply; last month, after a brief investigation, it declared that the state's education system was violating Title IX, the federal law that prevents sex discrimination.
Ms. Mills has maintained that the state's human rights law — which prohibits discrimination based on gender identity as well as religion, race and other protected characteristics — can be changed only by the Legislature, not by executive order. She has not expressed her own views on transgender athletes participating in girls' and women's sports publicly, though she has said it was an issue 'worthy of a debate.' Gov. Janet Mills of Maine in October. Credit... Michael Swensen for The New York Times
The Education Department said in a statement that it would 'initiate an administrative proceeding to adjudicate termination' of the state's K-12 funding, which totaled $249 million in the 2024 fiscal year.
'The department has given Maine every opportunity to come into compliance with Title IX, but the state's leaders have stubbornly refused to do so, choosing instead to prioritize an extremist ideological agenda over their students' safety, privacy, and dignity,' Craig Trainor, the department's acting assistant secretary for civil rights, said in the statement.
In a letter to the Education Department on Friday, Sarah A. Forster, an assistant state attorney general, said that Maine would not agree to change its law and conceded that the two sides had reached an impasse.
'Nothing in Title IX or its implementing regulations prohibits schools from allowing transgender girls and women to participate on girls' and women's sports teams,' she wrote. 'Your letters to date do not cite a single case that so holds. To the contrary, various federal courts have held that Title IX and/or the Equal Protection Clause require schools to allow such participation.'
The Maine Principals' Association, which supervises interscholastic athletics, has said that among the 151 public and private high schools it oversees statewide, there are two transgender girls currently competing on girls' teams.
Since February, the Trump administration has hammered the state with overlapping investigations of its education system. Last week, the Agriculture Department froze funding that Maine said could threaten its school meals programs. In response, the state sued the department.
Not long after the Education Department's announcement on Friday, a federal judge in Maine issued a preliminary ruling in the state's favor, ordering that the U.S.D.A. funding be restored and issuing a warning to the Trump administration. 'The Federal Defendants are barred from freezing, terminating, or otherwise interfering with the State's future federal funding for alleged violations of Title IX without complying with the legally required procedure,' the ruling said.
It was not immediately clear on Friday where the administrative proceeding on the state's education funding would be held, or when — or whether it would meet the specifications of the court's order. The Department of Justice is expected to sue the state to try to compel its compliance.
The announcement highlighted some fundamental legal questions underlying many of Mr. Trump's recent moves on K-12 education, including: Will the courts uphold the administration's broad interpretation of civil rights law? And how much latitude does the executive branch have to stop the flow of federal funds that have been allocated by Congress?
Next week, a Federal District Court in New Hampshire is scheduled to hold a hearing on whether the administration can follow through on its threat to cut off Title I funds to schools with certain diversity, equity and inclusion programs.
Democratic-run states, teachers' unions and progressive interest groups, like the A.C.L.U., have said it cannot, filing several federal lawsuits in response. Some education experts have predicted that the question could reach the Supreme Court.
Kash Patel, the F.B.I. director, told senators that the agency would not engage in retribution under his command. Credit... Kenny Holston/The New York Times
The F.B.I. has suspended an analyst on Kash Patel's so-called enemies list after Mr. Patel told lawmakers that the bureau under his leadership would stay out of the political fray and not punish employees for partisan reasons.
Last week, the bureau placed the analyst, Brian Auten, on administrative leave, according to people familiar with the matter who spoke on the condition of anonymity because they feared retaliation. The reasons for the suspension remain unclear.
The F.B.I. declined to comment. A lawyer for Mr. Auten also declined to comment.
The suspension is likely to raise questions about whether the move was retaliatory, and about how closely Mr. Patel would stick to his promise, made during his confirmation hearing in January, that the agency would rise above partisanship despite pressure from President Trump's allies to fire employees who took part in investigations that conservatives have condemned.
The suspension of Mr. Auten, who had already been disciplined and questioned in a criminal inquiry, will also likely intensify distrust of Mr. Patel among employees who have watched senior leaders forced out in recent months with no explanation.
Mr. Auten worked on two major investigations that angered Mr. Trump and Mr. Patel, including the F.B.I.'s investigation into Russian meddling during the 2016 presidential election. He was also involved in analyzing the information found on Hunter Biden's laptop, a discovery that roiled the 2020 presidential campaign.
Mr. Patel has called the Russia investigation a hoax, and singled out Mr. Auten in his book, 'Government Gangsters.' In the book, Mr. Patel claimed that the F.B.I. was trying to 'hide and spin' what he called 'the Biden family corruption' buried in the laptop, even as agents investigated the matter.
'Government Gangsters' also included a list of 60 names in an appendix called 'Members of the Executive Branch Deep State.'
Mr. Auten was among the names listed in the appendix. At his confirmation hearing, Mr. Patel denied that it was an enemies list.
'It's a total mischaracterization,' he told senators. He later added: 'There will be no politicization at the F.B.I. There will be no retributive actions taken by any F.B.I., should I be confirmed as F.B.I. director.'
The suspension of Mr. Auten came after he and others had been disciplined for serious mistakes found in the F.B.I.'s applications for a secret surveillance warrant involving a former Trump campaign adviser.
Mr. Auten played an important role in unmasking the primary source behind a dossier of rumors and unproven assertions about Mr. Trump. The surveillance warrant applications relied in part on the dossier that Mr. Auten had examined extensively.
In the wake of the Russia investigation, known as Crossfire Hurricane, Mr. Auten had been suspended for 30 days, people said. After Mr. Patel became director, Mr. Auten was moved out of the counterintelligence division, one of the people said.
In his book, Mr. Patel denounced Mr. Auten.
'Yet just like his superiors, Auten has faced no real accountability in light of these findings,' he wrote. 'The fact that Auten was not fired from the F.B.I. and prosecuted for his part in the Russia Gate conspiracy is a national embarrassment.'
The Justice Department's inspector general found that F.B.I. officials had sufficient reason to open Crossfire Hurricane, and did not find evidence that the inquiry was politically motivated.
'We did not find documentary or testimonial evidence that political bias or improper motivation influenced' officials' decision to open the investigation, the report said.
John H. Durham, the special counsel appointed by Mr. Trump to scrutinize the Russia investigation, said in his final report that 'as an initial matter, there is no question that the F.B.I. had an affirmative obligation to closely examine' the tip that prompted the investigation.
But Mr. Durham accused the F.B.I. of 'confirmation bias.'
In 2020, The New York Post reported on the laptop once used by Mr. Biden, writing that it contained damning evidence against him and his father, Joseph R. Biden Jr., who was running for president.
In his book, Mr. Patel criticized Mr. Auten's role in the episode, claiming that he tried to 'discredit any derogatory information about Hunter Biden by falsely claiming that none of it was true.' Kirkland & Ellis is one of the law firms that recently reached deals with the White House to provide free legal work to causes that President Trump supports. Credit... Jeenah Moon for The New York Times
Five more prominent law firms facing potential punitive action by President Trump reached deals on Friday with the White House to provide a total of $600 million in free legal services to causes supported by the president.
Four of the firms — Kirkland & Ellis, Latham & Watkins, A&O Shearman and Simpson Thacher & Bartlett — each agreed to provide $125 million in pro bono or free legal work, according to Mr. Trump. A fifth firm, Cadwalader, Wickersham & Taft, agreed to provide at least $100 million in pro bono work.
With the latest round of deals, some of the biggest firms in the legal profession have agreed over the past month to provide a combined $940 million in free legal services to causes favored by the Trump administration, including ones with 'conservative ideals.'
Mr. Trump announced the agreements between his administration and the law firms on Friday on Truth Social, the platform owned by his social media company, Trump Media & Technology Group.
Top lawyers from each firm provided a statement to the White House, which was included in the social media posts. Earlier this week, The New York Times reported on negotiations with four of the firms.
The deals were announced during a week in which Mr. Trump talked openly in the Oval Office about using the firms he has struck deals with to help negotiate trade agreements with other countries and even work on coal leasing deals.
Mr. Trump did not specifically mention potential work on trade deals or coal leasing agreements in his social media posts. Rather, the posts said the firms would devote free legal work to things like fighting antisemitism, helping Gold Star families, assisting law enforcement and 'ensuring fairness in our justice system.'
The terms are similar to ones Mr. Trump previously announced with Paul, Weiss, Rifkind, Wharton & Garrison; Skadden, Arps, Slate, Meagher & Flom; Willkie Farr & Gallagher; and Milbank.
Law firms are settling with the Trump administration to head off executive orders that would make it difficult for them to represent clients with federal contracts or seek government regulatory approvals.But a few firms are fighting Mr. Trump's executive orders in federal court, claiming the orders are unconstitutional and a form of retaliation for taking positions he doesn't like. Judges have temporarily stayed the orders against Perkins Coie, WilmerHale and Jenner & Block from going into effect.
A fourth firm, Susman Godfrey, was hit with an executive order this week and became the latest firm to take on the Trump administration. Late Friday the firm filed a lawsuit in federal court in Washington seeking to block the order from taking effect.
Lawyers from Munger, Tolles & Olson are representing Susman in the litigation. Munger is the same firm that helped organize an amicus brief filed by more than 500 law firms in support of Perkins Coie. But only a few large law firms signed on that legal filing.
Susman represented Dominion Voting Systems, a voting machine manufacturer, in a major defamation case against Fox News. The conservative cable news channel agreed to pay $787.5 million to Dominion to resolve the lawsuit. Dominion filed the lawsuit over misinformation the cable network spread about its role in the 2020 election, which Mr. Trump has repeatedly said was stolen from him.
'If President Trump's Executive Orders are allowed to stand, future presidents will face no constraint when they seek to retaliate against a different set of perceived foes,' Susman's 66-page complaint begins. 'What for two centuries has been beyond the pale will become the new normal. Put simply, this could be any of us.'
Mr. Trump is going after law firms that have hired attorneys he perceives as his political enemies, represented causes he has opposed or refused to represent people because of their conservative and right-wing political beliefs. Some firms are also being targeted for their hiring practices that advance the principle of having a diverse work force.
The president has said repeatedly that diversity, equity and inclusion policies in hiring are illegal and discriminatory and that he intends to get rid of them. The federal Equal Employment Opportunity Commission, in what has been seen as a related move, sent letters to 20 law firms last month requesting information about their D.E.I. practices.
Four of the firms that reached deals with Mr. Trump — Kirkland, Latham, Shearman and Simpson Thacher — had each received one of those letters. In settling, Mr. Trump said the E.E.O.C. had agreed not to pursue claims against those four firms. Later in the day, the E.E.O.C. announced a separate settlement with the four firms.
Law professors and others in the legal industry have praised the firms that are fighting the administration while criticizing those that have settled. The critics say the law firms that settle have succumbed to pressure tactics by the administration. And each new settlement only encourages Mr. Trump to become even more emboldened in his demands for free legal work.
The Trump administration seems to believe it is 'developing a war chest of legal enlistees or conscripts' to do work for it, said Harold Hongju Koh, a professor of international law at Yale Law School, who was an author on a recently published paper that called the executive orders unconstitutional retaliatory measures.
'Every kid learns, on the schoolyard, if you cave to a bully they will come back to bully you some more,' said Mr. Koh. See more on: Donald Trump, Benjamin Netanyahu
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Now, BoF sits down with Swap Commerce's co-founder and CEO Sam Atkinson to understand the value that the company's all-in-one ecosystem can offer fashion and luxury brands in a fragmented value chain and an increasingly complex geopolitical landscape. Sam Atkinson, co-founder and CEO of Swap. (Swap) What motivated the founding of Swap Commerce? Before founding Swap Commerce, I ran my own e-commerce business, and many of the features we built at Swap Commerce aim to solve the pain points I experienced when running that business. For instance, we would ship internationally to the UK, then distribute goods back out to other international markets — which, obviously, created all sorts of issues around tax and compliance. I then started a job at McKinsey, where I worked with a number of large retailers on setting up their operations. Swap Commerce also took inspiration from how big businesses approach operations, and looked at how that could be scaled down effectively for smaller businesses. Those were the two main inspirations for Swap Commerce and rendered exactly what we needed to do to support retailers. If you look at what Shopify has done for e-commerce, it has tried to unify many of the different tools that a brand might have used separately. What we have done, similar to Shopify, is to offer the same unification but for your back-office operations. This includes the parts that feel slightly less exciting, but are really fundamental to your business, whether that is tax and compliance, how you manage your inventory, how you manage your returns, or how you manage what stock should be in which location. What do you believe sets Swap Commerce apart from other tools available for SMEs? First, the user interface that we have built, compared to some of the more legacy providers, is really strong. We also provide connectivity across tools. For example, if you are using the software platform NetSuite for your accounting, we can integrate it seamlessly within Swap Commerce. Any tax calculation we perform for you at Swap Commerce will also be reflected in your NetSuite or other accounting softwares. That connectivity — especially as you become a larger brand generating upwards of 50 to hundreds of millions in revenue — becomes critical, as you are likely using several different systems to manage your operations. Our ability to quickly and seamlessly connect to those systems makes our customers' lives easier. We also offer a suite of different products, whereas many of our competitors only have one. We have a cross-border product where we are the main provider globally; we have a returns product and we have an inventory forecasting tool that we're just launching. You can use one product or multiple — but if you do use multiple, the idea is that they are value compounds. We also leverage data across our different products, so we are able to give you better insights on what you should be doing with your business. Whereas, if you use Global-e for international shipping and Loop for returns management, you'd have to do an integration between both platforms to make them harmonise. What trade and customs pain points do brands expanding internationally face, and how can Swap Commerce support them in this process? It depends on the brand. We recently experienced the rollout of tariffs in the US, and for brands manufacturing in China, that means any shipment that had previously been duty-free now faces a 50 to 60 percent tariff. Even understanding what your landed cost will be is a challenge now. What I mean by that is: what is the total cost to get the shipment to your customer? Being able to give a brand clarity on that, and what it means for their profitability, is an intrinsic part of our work. Internationally, there are all sorts of local tax rules that you need to comply with as well. [We offer] unification for your back-office operations [...] whether that is tax and compliance, how you manage your inventory, how you manage your returns, or stock allocation. For example, if you are a brand selling into New York, once you exceed a particular sales threshold, you are required to start collecting state tax. It is these kinds of complexities that, as a brand, you are not focused on. We try to take that headache away from you. We'll monitor when you cross that threshold, register you for state tax in New York and facilitate the payments on your behalf. We have also built a duty and tax calculation tool which allows you to estimate the cost of any shipment to any location, including duty and taxes. There are a number of different use-cases for it, whether you are a shipping postal carrier, or you want to communicate to customers how much duty and taxes they must pay. How does Clear by Swap help brands navigate tariff changes? Clear enables a brand that has goods made in China to ship to its customers in the United States in a more cost-effective way. It is mostly applicable to UK brands or international brands that also have a US entity. We can help the brand establish a US entity if they do not already have one, then facilitate an inter-company transfer — moving goods from the UK entity to the US entity. The US entity purchases the goods from the UK entity at fair market value. That's typically the manufacturer's cost price (what you pay in China), plus a reasonable markup — similar to what you might charge a wholesaler in the US. Tariffs will be charged on that lower price instead of the retail price — so it is a significant saving. If your transfer price for a product is $50 and the tariff is 50 percent, you pay $25. But if your retail price is $150, you'd be paying $75 in tariff. Clear has essentially allowed brands to continue trading while they decide what to do with their setups post-tariffs. How is Swap Commerce supporting fashion brands specifically? One of the biggest pain points for e-commerce and retail brands has been how to attract and retain customers in a competitive market — especially as privacy regulations make targeted marketing more difficult. There are numerous tools available to help with this now, but we are seeing customer retention become a priority for brands over customer acquisition. How do we help solve that challenge? We manage the returns process, and have other post-purchase tools that offer a seamless customer experience, such as a repair and recycle tool for returned inventory. Looking ahead, what do you believe fashion brands will need from the e-commerce space in the medium term? As AI becomes more widespread, we are thinking about how it can impact a brand's day-to-day operations. A lot of technology tends to reach e-commerce later than it does in enterprise software, where companies are often early adopters. So, we're proactively looking to that space for ideas and innovations we can bring into e-commerce sooner than they might arrive organically. We are exploring how you could automate the day-to-day of an e-commerce brand using AI or using AI agents. Whether it's the processing of your orders and returns, or the automation of the tax filing — and that's more than just filling out the tax form. You could build an agent that would log into the Florida State Tax Portal, submit the form on your behalf, and ensure that all of your filings are done on time, in an automated manner. Our goal is to bring this kind of automation to multiple areas of e-commerce — and that's where we see the most exciting opportunities ahead. This is a sponsored featured paid for by Swap Commerce as part of a BoF partnership.

PBOC Finds Consumer Mood Is Turning Darker Even as Economy Grows
PBOC Finds Consumer Mood Is Turning Darker Even as Economy Grows

Bloomberg

time9 minutes ago

  • Bloomberg

PBOC Finds Consumer Mood Is Turning Darker Even as Economy Grows

Chinese households became more pessimistic last quarter and their view of the jobs market fell to the worst ever, according to a survey by the central bank, a worry for an economy that risks a slowdown ahead after growing faster than the government's target for much of this year. Consumers turned increasingly negative about income, employment, and prices in April-June, the poll showed. The release of the survey results has become unpredictable in recent years, with the data for the first and second quarters published at the same time on Friday instead of at a regular interval as in the past.

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