Bharti Airtel launches OTT-bundled prepaid packs priced from ₹279 per month
Bharti Airtel
on Tuesday launched new
affordable prepaid packs
bundled with over-the-top (OTT) platforms, with prices starting from ₹279 per month, in a bid to drive customer stickiness, data consumption on its mobile networks, and increase its average revenue per user (ARPU).
'With access to an industry-leading portfolio of 25+ top
OTT platforms
—including Netflix, JioHotstar, Zee5 and SonyLiv — Airtel is the only telco in India offering such an extensive entertainment experience,' the telco said.
The ₹279
Airtel prepaid
pack offers 1 month validity with
Netflix Basic
, Zee5, JioHotstar, and
Airtel Xstream Play
Premium, can be subscribed to from the Airtel Xstream Play application, or via prepaid content-only packs.
The ₹598 and the ₹1,729 prepaid data bundles with unlimited 5G and unlimited calls offer Netflix Basic, Zee5, JioHotstar, and Airtel Xstream Play Premium, and come with a validity of 28 days and 84 days, respectively.
'Customers can now access wide variety of TV shows, blockbuster movies, and documentaries from leading
OTT platforms
such as Netflix, JioHostar, Zee5, SonyLiv, LionsgatePlay, AHA, SunNxt, Hoichoi, ErosNow, and ShemarooMe, among others, all through a single pack,' Airtel said.
According to the telco, the consolidation of these OTT services into affordable packs will meet the changing entertainment consumption preferences of its prepaid users.
'This strategic initiative not only enhances Airtel's value proposition but also highlights the company's dedication to offering its customers unmatched convenience, flexibility, and a diverse range of entertainment options,' Airtel said.
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