Red Lobster's new seafood boil bags and $5 drinks ignite online frenzy
Red Lobster is making waves in the restaurant industry with the launch of its new seafood boil bags and $5 drink deals, a bold move led by recently appointed CEO Damola Adamolekun.
The menu revamp comes in the wake of the company's recent bankruptcy proceedings, marking a significant step in the chain's effort to rebuild its brand and customer loyalty.
The introduction of customizable seafood boil bags—a popular Southern-style dish—has become the centerpiece of Red Lobster's refreshed offerings. Social media platforms, especially X (formerly Twitter), have been buzzing with reactions from excited customers, many of whom are eager to visit and experience the new flavors firsthand.
I just thought about dipping that cheddar bay biscuit in that seafood boil seasoning and I… https://t.co/b95zXbQgaY pic.twitter.com/nLrQ7aJALU — nína on ya hip (@ninaninemilli) June 24, 2025
Can't go wrong with a seafood boil lmao https://t.co/HMaPwRYm1O — Bourbon Bodmon (@YunglordKari) June 24, 2025
The whole tiktok done already had it (seafood boil) and they say it's good asf https://t.co/UCdPM2Dbkl — 🍧Tiffany Jackson🍧 (@Dnt4get2tip_) June 24, 2025
Red Lobster always made me sick lol, happy to see someone tryna change it. https://t.co/yzvpgU3lYX — Amarya 💎 (@msharperbabyy) June 24, 2025
The $5 drink specials have also gained traction, appealing to budget-conscious diners and reinforcing the chain's push to offer more value. While some users have voiced skepticism about the authenticity and quality of the seafood, the overall response has leaned positive, with many praising the innovation and fresh direction.
This menu overhaul is part of a larger strategic plan to improve service, food quality, and the overall dining experience. With Adamolekun at the helm, Red Lobster aims to regain its status as a go-to seafood destination. Whether the buzz translates into long-term success remains to be seen, but for now, Red Lobster is firmly back in the conversation.
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Express Tribune
4 days ago
- Express Tribune
Red Lobster's new seafood boil bags and $5 drinks ignite online frenzy
Red Lobster is making waves in the restaurant industry with the launch of its new seafood boil bags and $5 drink deals, a bold move led by recently appointed CEO Damola Adamolekun. The menu revamp comes in the wake of the company's recent bankruptcy proceedings, marking a significant step in the chain's effort to rebuild its brand and customer loyalty. The introduction of customizable seafood boil bags—a popular Southern-style dish—has become the centerpiece of Red Lobster's refreshed offerings. Social media platforms, especially X (formerly Twitter), have been buzzing with reactions from excited customers, many of whom are eager to visit and experience the new flavors firsthand. I just thought about dipping that cheddar bay biscuit in that seafood boil seasoning and I… — nína on ya hip (@ninaninemilli) June 24, 2025 Can't go wrong with a seafood boil lmao — Bourbon Bodmon (@YunglordKari) June 24, 2025 The whole tiktok done already had it (seafood boil) and they say it's good asf — 🍧Tiffany Jackson🍧 (@Dnt4get2tip_) June 24, 2025 Red Lobster always made me sick lol, happy to see someone tryna change it. — Amarya 💎 (@msharperbabyy) June 24, 2025 The $5 drink specials have also gained traction, appealing to budget-conscious diners and reinforcing the chain's push to offer more value. While some users have voiced skepticism about the authenticity and quality of the seafood, the overall response has leaned positive, with many praising the innovation and fresh direction. This menu overhaul is part of a larger strategic plan to improve service, food quality, and the overall dining experience. With Adamolekun at the helm, Red Lobster aims to regain its status as a go-to seafood destination. Whether the buzz translates into long-term success remains to be seen, but for now, Red Lobster is firmly back in the conversation.
Express Tribune
19-06-2025
- Express Tribune
Govt to import sugar after exports
Listen to article In a paradoxical move, the government on Thursday decided to import 750,000 metric tonnes of sugar after having already exported nearly the same quantity during the current fiscal year — a move that has driven domestic prices sharply higher, benefitting sugar millers. The move has raised questions over the rationale behind the government's earlier approval of sugar exports, which critics warned would hurt domestic supply and inflate prices. The new plan includes submitting a policy for the import of 250,000 metric tonnes of raw sugar to the cabinet for approval, while 500,000 metric tonnes of refined sugar have already received in-principle approval, Deputy Prime Minister Ishaq Dar announced via X (formerly Twitter) after chairing his second meeting on the issue in three days. According to the Pakistan Bureau of Statistics (PBS), the country exported 765,734 metric tonnes of sugar between July and May this fiscal year, earning Rs114 billion. This marks a 2,200% increase in sugar exports compared to the same period last year. Exporting first and then deciding to import has sparked concerns over the government's contradictory policies and the disadvantageous position imposed on consumers. After exports, domestic sugar prices hit a record Rs190 per kilogram — Rs50 higher than the pre-export price. A Ministry of National Food Security official claimed that there were sufficient stocks and imports are only being considered to lower prices. As of the latest PBS weekly bulletin, sugar was priced between Rs170 and Rs190 per kilogram across the country. In March, the government had fixed the retail price of sugar at Rs164 per kilogram — 13% higher than the cap set during the export approval period — allowing millers to enjoy windfall gains in both local and export markets. Dar's committee had negotiated the ex-factory and retail prices of sugar with the Pakistan Sugar Mills Association (PSMA), which has previously been accused of cartel-like behaviour by the nation's antitrust watchdog — the Competition Commission of Pakistan. Despite the agreed rates, the government failed to ensure stable retail prices. Dar added on Thursday that the Ministry of National Food Security has been instructed to seek the Economic Coordination Committee's (ECC) formal approval for the sugar imports. Currently, the deputy prime minister is making key economic decisions that are later presented to formal forums for ratification. On Wednesday, Dar also announced a downward revision of the proposed sales tax on solar panel imports — from 18% to 10% — for the upcoming fiscal year, diverging from the initial budgetary proposal. Finance Minister Muhammad Aurangzeb, meanwhile, is engaged in trade negotiations with the United States — normally the responsibility of the commerce ministry. The sugar import decision followed a high-level meeting attended by the Minister for National Food Security, Special Assistant to Prime Minister (SAPM) Tariq Bajwa, officials from the Federal Board of Revenue (FBR), the Federal Investigation Agency (FIA), Ministry of Industries and Production, PSMA, and provincial representatives. Dar reiterated the government's commitment to balancing the interests of both consumers and producers, stressing the importance of making essential commodities affordable and widely available. According to PSMA's presentation at the meeting, average monthly sugar consumption last year was 533,000 metric tonnes, with a total annual consumption of 6.4 million tonnes. In the first half of this fiscal year, monthly consumption showed a negligible increase of 0.003% to 535,016 metric tonnes, totalling 3.5 million tonnes so far. PSMA claims current sugar stocks stand at 2.8 million tonnes — enough to meet demand until November 21 even at the compressed consumption level of 535,000 metric tonnes per month. However, the government's decision to import 750,000 tonnes suggests that either the shortage is more acute than reported or consumption is higher than projected. Experts had earlier opposed the government's decision to export sugar, fearing that it would jeopardise supply and raise prices for the entire population to benefit a small group of industrialists. The government's control over sugar trade also contradicts its recently adopted free-market agricultural policies. "Export and import decisions should be left to farmers and market forces, not to selective millers with political influence," said Usama Mela, a Pakistan Tehreek-e-Insaf (PTI) MNA, during a National Assembly Standing Committee on Finance meeting this week. The PSMA, whose members are direct beneficiaries of the export, also recommended curbing sugar smuggling to neighbouring countries and proposed a tolling policy for importing raw sugar to manage stock shortages. PSMA also suggested starting the crushing season from November 1 — a proposal that is largely seen as symbolic and may be an attempt to deflect the criticism over the export of sugar. The PSMA stated in the meeting that without duties and taxes the cost of imported sugar was Rs153 per kilogram, which is still Rs37 per kilogram cheaper than the local price bonanza. The millers claimed that the country produced 5.9 million metric tonnes of sugar this year, which was 14% or nearly 1 million tonnes less than the previous crushing season.
Business Recorder
17-06-2025
- Business Recorder
Adobe brings AI-image generation app to phones, adds partners
SAN FRANCISCO: Adobe Inc. released its first dedicated artificial intelligence smartphone app on Tuesday that includes AI models from the company and partner firms, in a bid to tap into a growing trend of sharing AI images and videos over social media. The new app, called Firefly, packages Adobe's own AI model together with models from new partner firms Ideogram, Luma AI, Pika and Runway, and is available on iOS and Android phones. Previously, the service was available only as a web version, that used models from Alphabet's Google and OpenAI in addition to Adobe's model. Those models will also be available in the app, Adobe said. Generating images that can easily be shared on social media has become a key driver of AI interest, with OpenAI's Ghibli-style AI images driving record traffic to the ChatGPT creator. Adobe's mobile service will offer subscribers unlimited basic image generation from Adobe models, while it will charge extra for access to the company's premium models and those from its partners. The subscription cost will be the same as for the web versions of Firefly, which start at $10 per month. The San Jose, California-based company had earlier released AI tools along with the mobile app version of its popular image-editing program Photoshop. Adobe has not disclosed how much it pays the partner models on the Firefly app. The company had promised users that its AI model is trained only on material that it has a legal right to use, with Adobe offering protection against copyright claims. Ely Greenfield, Adobe's chief technology officer for digital media, said Adobe's approach has also gained some resonance among consumers. 'Even for many of our individual customers, that promise of the commercial safety and the story about how Firefly is trained continues to be a really important differentiator,' Greenfield said.
