TaylorMade Could Have a New Owner Soon
Centroid Investment Partners, the South Korean private equity firm that acquired TaylorMade in 2021, has begun the process of selling its stake in the brand. The Korean Economic Daily first reported the news. And while details remain limited, the move reflects strong investor interest as golf continues to ride a post-pandemic wave. TaylorMade has undoubtedly capitalized on this momentum in years, matching its expertise in drivers and fairways woods alongside sharp branding and tongue-in-cheek campaigns (remember that Christmas shoot?).
Since Centroid's acquisition, TaylorMade has grown steadily, posting an average annual growth rate of over 10% in net sales and more than 15% in EBITDA (earnings before interest, taxes, depreciation, and amortization), according to reports. The company has also expanded its influence, launching theSun Day Redapparel line alongsideTiger Woodsearlier this year and continuing to be the club of choice for some of the top players in the world like Scheffler, McIlroy, Korda and Collin Morikawa.
With its mix of elite performance, cultural relevance and global momentum, TaylorMade remains one of the most desirable brands in golf. Whether the ownership shifts behind the scenes or not, the company's trajectory or public facing image show no sign of changing.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
NBC Sports
3 hours ago
- NBC Sports
153rd Open: The man beloved at home and the one who has conquered the world
Watch the best moments from the late portion to the final round of the 2025 Open Championship at Royal Portrush Golf Club in Northern Ireland. PORTRUSH, Northern Ireland – The tone was set Saturday night. Rory McIlroy had just turned golf's most staid championship into a rollicking summer festival, the eventgoers delirious at the prospect of their celebrated native son, one of the most famous athletes to ever come from this tiny island of less than two million people, heading into the final round of the 153rd Open with a shot to hoist the claret jug at home, in front of them, and for them too. The only person who seemed unstirred by the possibility was McIlroy himself. He'd shot 66 but only moved within six of the lead. He had three players in front of him and four others pulled up alongside him, with a calm Sunday forecast that would make it even more difficult to separate, but his outlook was dimmed by the man at the top of the board. 'Yeah, look, Scottie Scheffler is ...,' McIlroy said, collecting his thoughts. 'It's inevitable.' It was an admission that, amid this lovefest in Rory's town, it's ultimately still part of Scottie Scheffler's world. McIlroy – too far back to seriously contend this week, and too far behind in the world rankings this year – has come to accept this reality. And so, rather than this Open homecoming becoming a monument to his dominance in the sport, he instead viewed the week through a different prism: a celebration of his greatness. How far he has come in his nearly two decades as a pro. And all he has accomplished, even now, with a new ruler in the sport. 'A lot of gratitude, a lot of pride,' he said. 'A lot of pride that I am from these shores.' McIlroy's stats and status might be under siege in this new world order, but it's hard to envision a crowd or a tournament ever tilting in Scheffler's direction as it did for McIlroy over these four days at Portrush. Kids high-fived him along the rope line and began to weep. Fans bellowed and chanted his name from high atop the dunes. Patrons gave him standing ovations in the grandstands. 'I've heard enough 'Rorys' to last me a lifetime,' Matt Fitzpatrick said. It was McIlroy, after all, who helped lobby R&A officials to bring the game's oldest major back to Royal Portrush, an hour from his childhood home in Holywood, for the first time in 63 years. But that 2019 Open represented a missed opportunity while at a professional crossroads. He'd lost some of his joy between the ropes. His major record had soured. He'd been displaced for a time by other talented players. When he strode to the first tee, he was blown away by the outpouring of support. Unprepared and overwhelmed by the reception, he melted down during an opening 79 and, only after his inspired rally fell short, did he realize the magnitude and the depth of his people's love. Check his record since then; it has spurred on his play over the past half-decade. Recalling those painful memories, McIlroy vowed to make this week, and this year, different in what, at age 36, was likely his last Portrush Open in his prime. He wanted to reciprocate. Embrace the experience, not shield himself from it. Maybe there would have been more angst had he not prevailed at the Masters. If he was still major-less for more than a decade. But he returned home a legend, and now everyone, 45,000 a day, could revel in it. McIlroy turned pro in 2007, at the age of 18, and took his talents globally, sharing himself with the rest of the world outside the borders of Northern Ireland. The U.S. Australia. Japan. South Africa. That was his way of not just growing his wallet, but also his brand and his platform and, along the way, his popularity. That wider reach has never appealed to Scheffler. He was born in New Jersey and moved with his family at a young age to Dallas, where he still resides. The Schefflers are all a tight-knit group, a short drive away while at home and, now, a consistent, supportive and loving presence on the road. As a kid, all Scheffler wanted to do was become a professional golfer, wearing long pants in the blazing summer heat like local heroes Justin Leonard and Harrison Frazar, and he still can't quite believe that he's blessed and talented enough to be living out his wildest dreams. Now with a young family of his own, he has made no apologies that he's U.S.-centric with his schedule and that he doesn't aspire to be a globetrotting ambassador for the sport. As the top player, he said it was 'not my priority nor my responsibility' to travel the world and ply his trade, to grow the game. It was at the end of that early-week press conference when Scheffler went viral. His 5-minute monologue on his inner war between fulfillment and satisfaction offered a rare glimpse into what drives the most dominant golfer since Tiger Woods. Frustrated that some of the social clips had taken his comments out of context, with the implication that pro golf left him feeling empty, Scheffler spent much of his winner's press conference Sunday defending himself. That he cares about competing. Doing the work. Trying his best. Seeing how far his talent and work ethic and dedication can take him. Everything that accompanies his success – status and stardom – holds little interest to him. 'There's more to life than playing golf,' he said. 'But I'm pretty excited to go home and celebrate this one.' Stoic and steady, simplistic and stable, Scheffler doesn't inspire much emotion. He might never become a beloved figure that spawns his own legion of fandom; the 2027 PGA in Frisco, less than an hour from home, isn't likely to become the lively lovefest that McIlroy's homecoming was. But sports fans love greatness, and they're undoubtedly now witness to Scheffler's brilliance. 'I think all you can do is admire what he does and how he does it,' McIlroy said. 'He just goes about his business. Doesn't do anything overly flamboyant. But he's the best at executing in the game right now. All you can do is tip your cap and watch in admiration.' What little hope the field had Sunday disappeared as soon as Scheffler stuffed his approach to a foot on the opening hole. Midway through the front nine, he led by eight. Over the final 36 holes, with the crowd at a fever pitch, desperate to will his chief rival to victory, Scheffler's only blemish came with a double bogey on the eighth hole – two strokes that he got back with birdies on two of the next four holes. There was nothing McIlroy or anyone else could do to stop the onslaught, so over the final two hours, he tried to soak in an Open unlike any other. A few extra nods to the crowd. More high-fives. When he tapped in for a final-round 69, leaving him in joint seventh, seven shots behind, he removed his cap and, before entering the tunnel, spun around to wave to the cheering crowd one last time. In the group behind him, Scheffler was polishing off another rout. Methodical, clinical, dominant – the first player in the modern era to win each of his first four major championships by at least three strokes. 'Walking up 18, I didn't really know if I was going to get that much support from the crowd,' Scheffler said. 'The crowd, I think, wanted somebody else to win this week, and I got to play spoiler a little bit.' Not just this week, but this entire year too. The best spring of McIlroy's career – a signature title at Pebble, a rousing playoff at The Players, and a Masters moment that transcended the sport – has since been supplanted by Scheffler's two-major summer, making him a virtual lock for Player of the Year honors for the fourth season in a row. 'I also had the three wins when Scottie wasn't quite on his game,' McIlroy said, chuckling. 'He is the bar that we're all trying to get to.' But now he's back on his game, just as he's largely been since February 2022, when this winning spree began. Scheffler was 15th in the world before that breakthrough week in Phoenix, when he was an unproven closer, when his putting was inconsistent, when his approach play was stellar but not peerless. This will soon be week No. 115 in a row at the top. He's converted 10 consecutive 54-hole leads. He's transformed into a world-class putter. (Matt Fitzpatrick: 'He's just not missed a putt.') And he is, statistically, the best ball-striker since prime Woods. Must it be inspiring or dispiriting, a reporter asked McIlroy, to go up against Scheffler when he's in form like this? 'Neither,' McIlroy said. 'All I can do is focus on myself and try to play the best golf that I can. I know that, when I do that, I'll have my weeks where I'll contend and hopefully win.' Even if those weeks are becoming less frequent. Afterward, McIlroy signed a hat and a flag, posed for two selfies, and then bounded up the hill and into the early evening. The hyped home game was over; a few weeks of vacation awaited. About a hundred yards away, with the trophy presentation underway and Scheffler in the middle of the arena, thousands of fans began to stream out of the grandstands and toward the exit. Their local hero didn't walk away victorious. They settled for a glimpse at history instead. Rory McIlroy talks about the experience at Royal Portrush, calling it an "awesome week" that came close to all he wanted -- and hoping the R&A can bring The Open back soon. Then, Live From debates Player of the Year.
Boston Globe
5 hours ago
- Boston Globe
Rory McIlroy falls short in bid to crown British Open homecoming with the claret jug
'It's been an awesome week,' McIlroy said after shooting 2-under 69 to tie for seventh at the British Open. 'I've gotten everything I wanted out of this week apart from a claret jug, and that's just because one person was just a little bit better than the rest of us.' That might be an understatement. McIlroy even acknowledged as much. Advertisement 'He's an incredible player,' he said of Scheffler. 'He's been dominant this week. Honestly, he's been dominant for the last couple years. He is the bar that we're all trying to get to.' As for Scheffler, he could only apologize for spoiling the McIlroy party. 'I know I wasn't the fan favorite today,' he said, grinning, in his post-round speech on No. 18, 'but I did hear a lot of USA and Dallas, Texas, chants.' Scheffler might have won two majors this year and asserted himself as the game's dominant player. Yet, for many, 2025 still belongs to McIlroy after Advertisement If McIlroy didn't quite deliver, then Royal Portrush — where he shot 61 as a 16-year-old for the course record — certainly did, gaining widespread rave reviews. Despite being well off Scottie Scheffler's pace, Rory McIlroy had a large contingent of fans following him throughout the week at Royal Portrush, where he set the course record as a 16-year-old amateur. Richard Heathcote/Getty When the Open returned to Portrush in 2019 for the first time in 68 years, McIlroy was so emotional he hit his opening drive out-of-bounds, shot 79 and missed the cut. He made amends six years later. 'I feel so thankful and just so lucky that I get to do this in front of this crowd,' McIlroy said. 'Hopefully I'll have one or two Opens left here, if the R&A decide to keep coming back — probably one while I'm still competitive and another one while I'm more gray than I already am.' McIlroy started Sunday six strokes back from Scheffler after a wild third-round 66, and needed a minor miracle to catch his big rival. He got up-and-down for birdie at the par-5 second hole but couldn't make a fast enough start. A bogey at No. 4, after missing the green with his approach, was a mistake he couldn't afford and he suddenly was eight shots adrift of Scheffler, who played as steady as ever. With a large throng of fans behind him, Rory McIlroy plays out of the rough on the 17th hole during the final round of the British Open at Royal Portrush. Jon Super/Associated Press A double at No. 10 ended his hopes. McIlroy couldn't reproduce his Saturday charge but at least played all four days this time. 'I tried as best as I could to keep my emotions in check, especially walking up the last there and that reception,' McIlroy said. Advertisement 'It's just been incredible to come back here and to play and at least feel like I had a chance today going out there. Just an awesome week.'
5 hours ago
McIlroy falls short in bid to crown British Open homecoming with the claret jug
PORTRUSH, Northern Ireland -- PORTRUSH, Northern Ireland (AP) — Scottie Scheffler was walking down the first fairway at Royal Portrush when a shout came from outside the ropes: 'Go Rory!' They were all over the Dunluce Links again Sunday, those passionate supporters of Rory McIlroy cheering on their favorite son in the final act of his homecoming — whether they were watching him or not. The big disappointment for McIlroy was that he couldn't deliver what they craved. 'It's been an awesome week,' McIlroy said after shooting 2-under 69 to tie for seventh at the British Open. 'I've gotten everything I wanted out of this week apart from a claret jug, and that's just because one person was just a little bit better than the rest of us.' That might be an understatement. Scheffler, the world No. 1, won by four shots to capture his fourth major title. He was seven strokes clear of McIlroy and playing on a different level in this pretty corner of Northern Ireland. McIlroy even acknowledged as much. 'He's an incredible player,' he said of Scheffler. 'He's been dominant this week. Honestly, he's been dominant for the last couple years. He is the bar that we're all trying to get to.' As for Scheffler, he could only apologize for spoiling the McIlroy party. 'I know I wasn't the fan favorite today,' he said, grinning, in his post-round speech on No. 18, 'but I did hear a lot of USA and Dallas, Texas chants.' Scheffler might have won two majors this year and asserted himself as the game's dominant player. Yet, for many, 2025 still belongs to McIlroy after his dramatic win at the Masters in April to complete the career Grand Slam. Fans came in droves this week to celebrate McIlroy's achievements, and produced some of the loudest roars he has ever heard on a golf course. If McIlroy didn't quite deliver, then Royal Portrush — where he shot 61 as a 16-year-old for the course record — certainly did, gaining widespread rave reviews. When the Open returned to Portrush in 2019 for the first time in 68 years, McIlroy was so emotional he hit his opening drive out-of-bounds, shot 79 and missed the cut. He made amends six years later. 'I feel so thankful and just so lucky that I get to do this in front of this crowd,' McIlroy said. 'Hopefully I'll have one or two Opens left here, if the R&A decide to keep coming back — probably one while I'm still competitive and another one while I'm more gray than I already am.' McIlroy started Sunday six strokes back from Scheffler after a wild third-round 66, and needed a minor miracle to catch his big rival. He got up-and-down for birdie at the par-5 second hole but couldn't make a fast enough start. A bogey at No. 4, after missing the green with his approach, was a mistake he couldn't afford and he suddenly was eight shots adrift of Scheffler, who played as steady as ever. A double at No. 10 ended his hopes. McIlroy couldn't reproduce his Saturday charge but at least played all four days this time. 'I tried as best as I could to keep my emotions in check, especially walking up the last there and that reception,' McIlroy said. 'It's just been incredible to come back here and to play and at least feel like I had a chance today going out there. Just an awesome week.'
