'Hypetrak Magazine' Tunes Into the Future With 'Nueva Generaciónes
From nostalgia-tinged soul to psychedelic-laced R&B to punk-infused bachata, the rhythm is coming to you all year long, with stories that dive deep into the intricate facets of artist identity, production, design, and for BEC lovers, the city's best bodegas. With anticipated Q&As and feature interviews hot off the press, Corona Extra is going straight to the source to hear from artists who are challenging genres, finding sonic inspiration within their communities, and bringing infectious earworms to the masses, one beat at a time.
Since summer and Corona Extra go hand in hand, the brand is gearing up to bring exciting artist moments directly to fans throughout the year, starting with the reprise ofHypetrak Magazine. Exclusive interviews with rising artistsFiFi Zhang,Planta Industrial,Dreamcastmoe,54 Ultra,Duenditawill spotlight a global sonic fabric woven by cross-generational influences.Nueva Generaciónes's rollout of IRL and digital moments will keep the energy alive, bringing music lovers unique opportunities to discover and connect with featured artists.
All season long, Corona Extra recognizes the artists who embody authenticity and fearless expression. Stay tuned on Hypebeast and Hypetrak to hear from new and up-and-coming artists, and keep an eye out for the relaunch of theHypetrak Magazine.
DISCLAIMER:(Relax responsibly®. Corona Extra® Beer. Imported by Crown Imports, Chicago, IL).
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Wire
14 hours ago
- Business Wire
Now Serving! KRISPY KREME® and Crocs Collaborate for First Time on New Limited-Edition Classic Clog
CHARLOTTE, N.C.--(BUSINESS WIRE)--In what might be THE colossal collab of the year, Krispy Kreme® and Crocs today announced the introduction of limited-edition Krispy Kreme x Crocs Classic Clogs. More than a year in the making, comfort meets crave in this 'icon for an icon' collaboration of two true global originals – Krispy Kreme's Original Glazed® Doughnut and Crocs' Classic Clog. Hot now and being served beginning Aug. 5 in adult sizes at Crocs stores, and select channels, the Krispy Kreme x Crocs Classic Clogs' design features a fresh out-of-the-glazer treatment, along with oversized Jibbitz™ charms of the Original Glazed doughnut and Krispy Kreme Hot Light™. The Clogs also include two interchangeable toe caps – chocolate and strawberry icing with sprinkles – that you can swap out depending on your favorite flavor, and the Clogs' pivoting heel strap features the Krispy Kreme logo. Each pair of the limited-edition Krispy Kreme x Crocs Classic Clog comes in a custom co-branded box designed around Krispy Kreme's classic dozens box. Also available is a Krispy Kreme five-pack of Jibbitz™ charms featuring two doughnuts, a dozens box, the iconic paper hat and Krispy Kreme logo. To celebrate the collaboration, Krispy Kreme is offering a Krispy Kreme x Crocs special dozen featuring the three doughnuts brought to life by the Clogs: Original Glazed®, Chocolate Iced with Sprinkles, and Strawberry Iced with Sprinkles. The dozen will be available Aug. 4 through 10 while supplies last at participating Krispy Kreme shops and for pickup or delivery via Krispy Kreme's app and website. Fans of both brands can get early access to Krispy Kreme x Crocs Classic Clogs on Aug. 4 by visiting any participating Krispy Kreme shop and scanning the displayed Crocs QR Code to order. Krispy Kreme is also offering guests who come in wearing their Crocs on August 9 a free Original Glazed Doughnut. 'It's been so much fun working with Crocs to create what might be the sweetest Classic Clogs yet,' said Alison Holder, Krispy Kreme Chief Brand and Product Officer. 'Fans of both of our brands expect the unexpected and this collab certainly is next-level when it comes to that. We can't wait to see Krispy Kreme x Crocs 'clog' social media.' "At Crocs, we've always believed in comfort you can customize – and now, with Krispy Kreme, we're serving up style that's glazed with personality and sprinkled with style,' said Terence Reilly, Crocs, Inc. Chief Brand Officer. 'Because when it comes to self-expression, we 'doughnut' hold back." Crocs Classic Clogs started a comfort revolution around the world and is the irreverent go-to comfort shoe that you're sure to fall deeper in love with day after day. Crocs Classic Clogs offer lightweight Iconic Crocs Comfort™, a color for every personality, and an ongoing invitation to be comfortable in your own shoes, including while enjoying and sharing Krispy Kreme doughnuts. To learn more about Krispy Kreme Crocs Classic Clogs, visit To learn more about the Crocs Specialty Dozen, visit About Krispy Kreme Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at and follow us on social: X, Instagram and Facebook. About Crocs, Inc. Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit To learn more about our brands, visit or Category: Brand News
Miami Herald
a day ago
- Miami Herald
The Takis Intense Nacho Tour: Zero Heat, Intensely Cheesy Cruise Experience to Set Sail First Weekend of August in Chicago
The Free 21+ Pre-Festival Fan Experience Will Feature a Live Performance by BUNT. CHICAGO, ILLINOIS / ACCESS Newswire / July 22, 2025 / Takis® is turning up the flavor in a major way with Intense Nacho Tour: an intensely cheesy with zero heat immersive, high-energy pre-festival cruise launching in Chicago's iconic lake. This experience brings together intense vibes, cheesy flavor, and nonstop entertainment. Takis® Intense Nacho is a cheesy, zero heat snack that delivers maximum taste without the spicy heat. Takis is throwing the ultimate bash on board a fully branded boat featuring an interactive immersive experience. The two-hour cruise, put on by award-winning experience producers Medium Rare, kicks off on Friday, Aug. 1, with a city cruise from 11 a.m. to 2 p.m. CT for 300 21+ guests before the big fest kicks off later in the day. On board, guests will be treated to a live DJ set by viral DJ - BUNT., as well as unlimited Takis® Intense Nacho snacks, an open bar, and bites from a fully loaded Takis To Go Bar. Activations include a custom merch station, cheesy photo moment, free swag, and more, making for a flavor-packed cruise that's just as intense as the snack itself. "Join us for the cheesiest and most over-the-top party as we celebrate our flavor Intense Nacho. This non-spicy cheese flavor is sure to delight our biggest fans. If you're in Chicago, this is the event you won't want to miss," said Sandra Kirkpatrick, Senior Marketing Director for Takis®. "Takis is known for its intensity, and we're bringing that energy to one of the biggest music weekends of the year in Chicago!" Fans can enter through July 29 for a chance to win a ticket to be a guest on the cruise at No purchase necessary. Produced by Medium Rare, the creators behind Shaq's Fun House, Dave Portnoy's One Bite Pizza Festival, Guy Fieri's Flavortown Tailgate, John Summit's Expert Only Fest, and Travis Kelce's Kelce Jam, this event brings Takis Intense Nacho Tour front and center during one of the country's biggest weekends in music and culture. For more information, visit or follow @TAKISUSA on social for updates. DOWNLOAD OFFICIAL EVENT FLYER HERE About TAKIS® Takis® is the most well-known brand of Barcel USA, the U.S. snack division of Grupo Bimbo, the world's largest baking company with operations in more than 30 countries. Barcel USA is an exciting, young and fast-growing consumer packaged goods company headquartered in Coppell, Texas, with a strong presence in the largest markets nationwide. Takis® snacks are not ordinary; they are the most intense snacks in the world. With different varieties such as Takis® Rolled Tortilla Chips, Takis® Stix, Takis® Waves, Takis® Chippz, Takis® Kettlez, Takis® Crisps and Takis® Hot Nuts. Visit us at About Medium Rare Lauded events, experiential, and management company Medium Rare works at the intersection of Sports & Entertainment, partnering with well-known athletes and brands to create iconic media properties including Travis Kelce's Kelce Jam, Shaquille O'Neal's Fun House, Guy Fieri's Flavortown Tailgate, Daymond John's Black Entrepreneurs Day, Sports Illustrated The Party, Rob Gronkowski's Gronk Beach, and more. Creating and executing iconic IP and events that draw in millions of views and fans from around the world, Medium Rare also reaps industry accolades, recognized with six Webby Awards, Forbes 30 Under 30, Pollstar Next Gen, and Variety New Leaders, Inc. 5000, and more. For more info, visit Partnership Inquiries: Joe Silberzweig - Joe@ Media Inquiries and Talent Requests: Madisen Olsen - Madisen@ SOURCE: Medium Rare press release
Hypebeast
2 days ago
- Hypebeast
IWC Readies Pilot's Watch Chronograph 41 TOP GUN Miramar Editions
Summary IWCexpands its Colors of TOP GUN collection with the newPilot's WatchChronograph 41 TOP GUN Miramar, available in two distinct editions. The standout model, limited to 1,000 examples, features a limited light blue ceramic case — aPantone®-developed hue inspired by the t-shirts worn byTOP GUNinstructors. The manufacturing process behind the colored ceramic case involves mixing zirconium oxide with metallic oxides in precise ratios, requiring extensive trials to achieve the desired shade and consistency across the dial and strap. The ceramic case is paired with a matching dial and rubber strap in the same distinct shade, creating a cohesive and striking aesthetic. This edition is powered by the IWC 69380 caliber, a high-precision chronograph movement with a column-wheel design, complete with 46 hours of power reserve. It includes a titanium case back engraved with the 'TOP GUN' logo and a soft-iron inner case for magnetic protection. Alongside the ceramic version, the Maison also debuts a stainless steel edition — marking the first time a Pantone® color from the TOP GUN series appears in a non-ceramic watch. This model features in a 41mm steel case, a Miramar blue dial and a matching rubber strap. Rhodium-plated hands filled with Super-LumiNova® enhance legibility, while the open caseback offers a view of the in-house 69385 movement. Both models feature IWC's EasX-CHANGE® system, allowing wearers to effortlessly change straps to complement their mood or attire. Available now viaIWC, the ceramic variant retails for $13,500 USD, while the steel version is priced at $7,200 USD.
