Ferragamo slows down, impacted by wholesale and Asia-Pacific
The Ferragamo group in its statement stressed that it has "initiated an in-depth analysis of our brand positioning, with tangible changes, with the aim of ensuring full consistency and alignment between style, product, communication and distribution channels," stating that it is focusing on the core business of shoes and leather goods, to offer a global assortment, calibrated to geographic specificities, through a more efficient collection structure, characterized by greater depth, fewer references, and an optimization of pricing architecture.
The Florentine company indicated that it will strengthen the women's footwear category, ensuring a full range of usage functions, from pumps to ballet flats to loafers, while the men's footwear assortment will be maximized by expanding the continuous offering and introducing new seasonal collections in the main categories, such as moccasins, sneakers, and drivers, as well as a contemporary completion of the bag offering to cover all the main usage functions and price ranges. "We will also strengthen the leather and silk accessories offering to increase traffic andcross-selling," explained the Salvatore Ferragamo group, which adds that it is reviewing its brand narrative through global communication with the strengthening of local content.
Finally, Salvatore Ferragamo reported that it will continue to optimize its store network and strengthen its online presence, "thanks to which, in the first half of the year, net sales on the ferragamo.com website recorded double-digit growth."
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Ferragamo slows down, impacted by wholesale and Asia-Pacific
North America down 3.9 percent (by 1.4 percent at constant exchange rates), while the only positive region was Central and South America, which recorded, again in H1 2025, sales up 11.6 percent at constant exchange rates, but down 3.5 percent at current exchange rates, compared to the same period in 2024, penalized by currency trends. The DTC channel experienced a double-digit increase at constant exchange rates, while wholesale experienced a low single-digit decline. In Q2 2025, the persistent double-digit increase in the DTC was penalized in part by the negative performance of the wholesale business, and the area reported total net sales growth of 11.2 percent at constant exchange rates compared to Q2 2024. The Ferragamo group in its statement stressed that it has "initiated an in-depth analysis of our brand positioning, with tangible changes, with the aim of ensuring full consistency and alignment between style, product, communication and distribution channels," stating that it is focusing on the core business of shoes and leather goods, to offer a global assortment, calibrated to geographic specificities, through a more efficient collection structure, characterized by greater depth, fewer references, and an optimization of pricing architecture. The Florentine company indicated that it will strengthen the women's footwear category, ensuring a full range of usage functions, from pumps to ballet flats to loafers, while the men's footwear assortment will be maximized by expanding the continuous offering and introducing new seasonal collections in the main categories, such as moccasins, sneakers, and drivers, as well as a contemporary completion of the bag offering to cover all the main usage functions and price ranges. "We will also strengthen the leather and silk accessories offering to increase traffic andcross-selling," explained the Salvatore Ferragamo group, which adds that it is reviewing its brand narrative through global communication with the strengthening of local content. Finally, Salvatore Ferragamo reported that it will continue to optimize its store network and strengthen its online presence, "thanks to which, in the first half of the year, net sales on the website recorded double-digit growth."
