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37 Smarter Versions Of Products You Already Own

37 Smarter Versions Of Products You Already Own

Buzz Feed15 hours ago
A holy grail 5-in-1 Edgelift Curl Brush to define curls, waves, and coils, help prevent frizz, and create precise parts and sections. Reviewers of all curl and wave types are just short of shouting in the comments about how they never found a brush that worked as well as this one, and parents are especially grateful for how easily this untangles their kiddo's hair!
A reviewer-beloved four-piece airtight food saver set designed to adapt to the shape of halved fruits so you can snack or cook at your leisure without worrying about food waste. Truly, what wouldn't we do to keep a perfectly ripe avocado half safe??
An SPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a non-sticky, white cast-free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF.
A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
A 3-in-1 charging cord to juice up your iPhone, Apple Watch, and AirPods all at the same time. (It's giving witchcraft??) This just solved all your "welp, everything's dying and there's only one outlet in this car/on this flight/in this teensy hotel room" problems for good.
Kitsch's flat claw clip designed not just for aesthetic, but for function — the design makes it easier to lean back on chairs, since the claw won't dig into your head. Reviewers are especially impressed by how strong these little clips are, and how much hair they can hold!
Hawaiian Tropic's SPF 30 Mineral Powder Sunscreen Brush, aka your scalp's BFF this summer — reviewers don't just swear by this for face coverage and a protective setting powder, but for protecting their hairline without their hair getting goopy from sunscreen scalp sprays or regular sunscreen lotion. Bonus — this is a heck of a lot cheaper than its competitors, like the $35 Supergoop and $36 Brush On Block!
A set of family-friendly pastel "unbreakable" deep plates perfect for anyone who needs to be practical, but doesn't want to sacrifice on prettiness. These chic plates are unexpectedly lightweight, making them easier for kids to use, but are still dishwasher-safe and microwave-safe for up to three minutes.
A set of reusable Gripstic bag sealers, which are sticks that clamp over open snack bags to make sure they're genuinely sealed and airtight. (We cannot risk letting our beloved Cheez-Its get stale!!) These also save a lot of space compared to regular chip clips and are safer, considering there isn't a spring that could either wear out or break on you in the middle of sealing something. 😬
A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you.
A set of reusable commercially compostable sandwich-size food bags so good at their job that they're leakproof, freezer-safe, and *wayyy* better for the environment than their regular plastic sandwich bag counterparts. If you're looking for an easy way to cut plastic from your life, these are about to be your new lunchtime BFFs.
A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are 10 times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
A hybrid tissue box phone holder that's basically "GRWM" goals — you can prop this on your vanity to stream content, FaceTime, and even record yourself while you're getting your glam on. ✨
An easily installed, stick-on fogless shower mirror so you can shave right in the shower and save yourself some time. Reviewers also love to install this outside their showers to do beauty and skincare routines easily if the Big Mirror is full of fog from a long shower!
A weighted eye mask that's basically like a weighted blanket for your human eyes, designed to decrease stress and encourage ~deep sleep~. They also feature a 3D contour, so they're hollowed out in the middle and won't rest right on top of your eyes.
A big ole collapsible wash bin with a *drain plug* installed at the bottom that is like having a sink inside your skin — perfect for anyone who wants to keep dirty dishes separate from the sink bottom, and absolutely beloved by parents who have a bunch of bottles to sanitize at once.
A "holy grail" Coop Home Goods pillow designed for side, back, *and* stomach sleepers to get the best shut-eye of their lives. This medium-firm pillow has an entirely adjustable memory foam fill so you can mold it to the exact firmness, size, and shape you need. In other words: this is the One Pillow that will serve you well for a long, long time.
And a "cold tech" cooling comforter, aka the MVP of blankets for hot sleepers — this is designed with lightweight, breathable fabric that instantly reduces your skin temperature, helping with night sweats, hot flashes, and general overheating at night. Bonus: it's fully machine washable without losing its magic cooling powers!
A set of silicone "EarPlanes" designed with a twist-on structure to help relieve pressure that hurts your ears during altitude changes during landing and takeoff. Reviewers also swear by these for driving through altitude changes in the mountains and for helping with sinus pressure pain!
A clever magnetic two-layer fridge shelf so roomy and useful that your fruit bowl will be like "Excuse me? What is SHE doing here??" Reviewers are especially impressed with how strong the magnet is on these, and how much space it saves them!
A self-cleaning broom and dust pan set designed with pet owners in mind — the bristle cleaner installed in the dust pan makes it *super* easy to dislodge pet hair into the dust pan so you're not sweeping the floor with it all jammed up in there.
An internet-beloved OXO measuring cup with transparent measurements on the side *and* angled in the middle so you can see exactly how much you're measuring from a bird's-eye view.
A set of darling reusable Swedish dishcloths that can be washed up to 50 times in the dishwasher, and are designed to replace 17 (!!) rolls of paper towels each. These are strong enough to tackle tough stains and grime, but gentle enough that they won't scratch cookware or hurt your skin.
A cult-favorite Flairisol Olivia, a continuous oil sprayer with built-in portion control that has won the allegiance of reviewers from professional chefs to at-home bakers. The ultra-fine spray makes it ridiculously easy to work with, especially for people tracking nutrition stats for their own sake or for a restaurant's — each spray is equivalent to one gram of oil for easy measuring.
A rechargeable heated ice cream scoop to give your poor spoons and your biceps a BREAK!! You deserve the sweet bliss of ice cream without feeling like you just did a whole CrossFit workout to get it.
A handy dandy condiment fork with a holder you can wrap right around a jar of olives or pickles so it'll always be at your disposal when you suddenly *need* a pickle but don't want to put your hands in the jar. This is also great for late-night snacking shenanigans, since you won't wake up half the house looking for a clean fork.
A delightfully efficient wooden bread bow knife to get you easy, perfectly sliced cuts of thick breads like sourdough loaves and baguettes every time. Your fancy sandwich game is about to get out of control.
An airtight Deli ProKeeper so beloved that it's gone viral on FridgeTok (if you know, you KNOW). Not only does this free up space and clutter in the fridge, but it keeps deli meat and cheese so fresh that you'll actually get your darn money's worth by preventing waste.
Ninja's *portable* Crispi Air Fryer system, perfect for people with high foodie standards and a chaotic schedule. This "all-in-one system" cooks your food in the same container you eat from, so you can pop your meal into the air fryer, cook it, and either pack it for later or eat it right out of the container.
A gorgeously designed Hatch Restore 3 for all the insomniacs and bad sleepers out there. This sunrise alarm and sound machine works overtime as a touch-controlled smart light, bedtime reading light, and even a wind-down light that helps you get into a healthier sleep routine at night and a much more calm, gradually soothing wake-up in the morning. Other bedside lamps could truly never.
A two-slice slim toaster to fit virtually *anywhere* in your tiny kitchen, and to look gosh darn adorable doing it. Bonus — these long slots make it ideal for larger slices of bread, like your beloved sourdoughs.
A vintage-style, oh-so-convenient corner bread box that takes advantage of quite literally every nook and cranny of your kitchen space. This bread is *extra* airtight to help keep your beloved loaves as fresh as possible, and even comes with two tiers so you can keep all your grub organized!
A snap-on pasta strainer to free your pasta from its hot juices straight from the pot and spare you storage space to boot. (Is it just me, or are colanders always in the business of being exactly in the way of whatever it is you need?) Psst — these are also a game changer for washing your fruit!
A double-sided cutting board *and* defrosting board with enough capabilities to make your lil' brain spin. One side of the board is made with food-grade stainless steel for cutting meat while the other is made with wheat straw for cutting fruits and veggies, helping save cutting board space and preventing cross-contamination. But reviewers also note that the stainless-steel side is *excellent* for defrosting meat faster, and the built-in garlic grinder on the wheat straw side is also a handy little time saver!
A genius 2-in-1 knife and cutting board perfect for all your quick chopping needs that don't require a whole production of cutting boards. This scissor-like contraption lets you slice against a flat surface for easier use, then slide your veggies into a bowl or on top of a dish in a flash.
A self-draining silicone sponge holder, aka the ultimate sink investment for keeping the area fresh and clean and ~elevated~. Reviewers love this easy-to-clean accessory for draining sponges and brushes, catching soap residue, and preventing mildew-y, icky smells from wafting.
A DogBuddy pooper scooper to make the process a whole lot more seamless and, TBH, less gross. This comes with built-in poop collection bags so when you use the scooper, it automatically bags it up out of sight. Reviewers especially love it because you can use it several times on a walk, and it hooks neatly to leashes!
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Watch: Twice shares 'This is For' music video teaser
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Watch: Twice shares 'This is For' music video teaser

1 of 3 | Twice's Sana attends an event for Yves Saint Laurent Beaute Japan in 2023. Twice is teasing their upcoming album "This is For," due Friday. File Photo by Keizo Mori/UPI | License Photo July 7 (UPI) -- K-pop girl group Twice is teasing a music video for "This is For" ahead of the release of their studio album of the same name, due Friday. In a teaser released Monday, viewers see the South Korean music artists dancing on set, wearing white tops and baggy camouflage jeans. "She should have realized when the director said, 'Let's have fun! This is for...'" a voice says in the background, twice. Twice includes members Momo, Sana, Nayeon, Tzuyu, Jihyo, Chaeyoung, Jeongyeon, Mina and Dahyun. The upcoming album celebrates Twice's 10th anniversary and will be promoted with a world tour, beginning July 19 in Incheon, South Korea. This is For marks the group's first album since 2021, when they dropped Formula of Love: O+T=<3. Stars shine on the red carpet at KCON Japan 2025 in Chiba South Korean singer Taemin arrives at KCON Japan 2025 in Chiba-Prefecture, Japan, on May 10, 2025. Photo by Keizo Mori/UPI | License Photo

For Colourpop, Dupe Culture & Community Reign Supreme
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For Colourpop, Dupe Culture & Community Reign Supreme

LOS ANGELES, CA - MARCH 24: A general view of atmosphere at Jaime King x ColourPop Launch #ALCHEMY ... More at Chateau Marmont on March 24, 2016 in Los Angeles, California. (Photo byfor ColourPop) When it comes to makeup, it's no secret that the field is oversaturated. At every turn, a celebrity is starting a new beauty brand, or cult-classics are releasing new state-of-the-art products, touting luxury and high-end. In 2024, the global cosmetics market generated an estimated $646.20 billion in revenue, with the U.S. market alone accounting for $100 billion. However, despite the high numbers, the beauty industry is beginning to see a shift in the desire for luxury cosmetics. Dupe culture has become popular over the last year, as consumers search for ways to achieve the same trending makeup looks while saving every penny they can. Roughly one-third of all makeup users utilize dupes, and this number climbs to almost half for millennials and Gen Z, indicating a shift. Consumers are no longer relying on the household name a brand may carry, but rather on whether they can achieve the same results for less. While luxury brands struggle to remain innovative and beat the dupe culture trend, one California brand has thrived off of it. Cult Classics Founded in California, Colourpop Cosmetics is known for its colorful and affordable products, from eyeshadow to gel liners, foundation, and more. True to its name, the brand is known for its eclectic and colorful collaborations, some of which include the New York Knicks, Winx Club, and most recently, New Moon of the famous Twilight series. The brand first gained popularity in 2014 with the release of its Super Shock Shadow. The now cult-favorite and best-selling item taunted something that had never been done before: a creamy, high-pigmented shadow for less than $10. It was almost blasphemous. 'When we launched with the crazy idea to sell $5 eyeshadows online, we were able to build a direct connection to our loyal community–something we've never lost sight of,' says Vivian Weng, Brand President at ColourPop. Weng's analysis of the community is spot-on. At the time of launch, Colourpop took a gamble. For consumers, colorful packaging and an affordable version in the midst of high-end hype drew curiosity. 'Back in 2014, I was going to IMATS frequently and blogging, and in the whole MAC world. I loved me some variety of color, but I wanted it to be cruelty-free free and ColourPop came out with their super shock shadows,' says Emma, account owner of Colourpopcult. 'This was a novelty at the time, to have a cushy, creamlike product that was both pigmented and affordable. They were $5 each, which made it an easy addiction to collect every shade, every drop. There were even some crazy conspiracies because how could they be so inexpensive?' The shadows exploded, and Colourpop quickly grew to fame. Single shadows quickly turned into full palettes, they released foundations, blushes, shadow sticks, and lip products, all while built on the promise of affordability that didn't compromise quality. A Colorful Community While far-out at the time, the idea worked. According to ECDB, ColourPop's online store generated $147 million in revenue in 2024. The e-commerce world saw a boom during the pandemic; however, as the economy faces new challenges amid inflation and tariffs, the rate of growth has started to slow compared to pre-pandemic times. However, the California brand stands a chance against taking a hit among the harsh waters, according to analysts. 'Colourpop's business model of offering affordable, high-quality makeup products is sustainable, especially in the short to medium term. However, its long-term success ultimately depends on their ability to innovate and stay ahead of trends while maintaining product quality and affordability,' says Anna Yen, CFA at MoneyLion and analyst. 'Colourpop has a good chance of lasting long as long as they continue to meet consumer demands and adapt to market changes.' As dupe culture began to explode within the last two years, the brand would see even more praise. Glowing reviews of their lip masks, which were an alternative for the popular Laneige sleeping masks populated over YouTube, while the recent heart-topped blushes that envied Rare Beauty's Soft Pinch blush flew off the shelves at Ulta Beauty. Open any Colourpop reel on Instagram or trending TikTok video, and the response speaks for itself. Tens of thousands of views and comments flooded with heart eyes and comments pouring praise. The brand even now has dedicated fan pages, including Colourpop WOC and Emma's account, consumers who have dedicated themselves to the brand and keeping up with every release, and providing swatches and creating bright and bold looks. 'We focus on building relationships that feel authentic and mutually beneficial, prioritizing partnerships that amplify our creative message, while oftentimes leaning into nostalgia, emotion, and whimsy,' Weng reveals. The brand thrives heavily on influencer relationships and licensing partnerships, with recent partnerships with former Dance Moms stars Brooke and Paige Hyland. It even tugs on consumer heartstrings with nostalgic cartoon collaborations, including Winnie the Pooh and The Powerpuff Girls, to name a few. 'They found a niche with duping products but they also have great ideas and are innovators in the field,' Emma continues. 'I don't see them just as a dupe company, it would be a disservice to reduce them to that. Their creative team is always hard at work with breaking the mold in terms of collabs and different types of products for all skin tones.' As makeup brands continue to face challenges to remain afloat, from the rise in tariffs to making sure their products are inclusive under the watchful and critical eye of influencers, the West Coast-based brand believes that no matter how new the product or how fancy the packaging, success boils down to one thing: community. 'The beauty industry is very tight knit so we like to purposefully review what our community is saying and take it into account,' says Weng of Colourpop. 'Versus simply replicating what is already available.'

NEXST Launches Web3 VR Entertainment Platform with K-Pop Group UNIS as First Global Partner
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Revolutionizing fandom with AI, VR, and Web3 technology Leading the next wave of immersive digital entertainment, NEXST proudly announces the launch of its groundbreaking VR division, powered by cutting-edge AI, VR, Web3, and Real-World Assets (RWA). The platform's first major collaboration features rising global K-Pop sensation UNIS, making their virtual debut in a revolutionary new format. As a next-generation AI-driven entertainment platform, NEXST is on a mission to reshape how fans connect with artists. With immersive VR content, real-time interactivity, and digital ownership through Web3, NEXST offers fans an entirely new way to experience music and storytelling. 'We believe the future of entertainment is immersive, decentralized, and artist-centric,' said Axel Gutman, Co-Founder of NEXST. 'Welcoming UNIS to the NEXST VR LIVE platform is just the beginning. We're excited to announce more collaborations with global artists and top K-Pop stars in the coming months.' NEXST VR LIVE is a dedicated division focused on creating immersive XR experiences using Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). This initiative bridges globally famous artists, beloved IPs, and interactive VR environments—seamlessly integrated with Web3 technology. Key features include: Virtual concerts and performances with world-class artists Interactive fan experiences powered by AI Web3 integration that allows fans to own, trade, and participate in the entertainment economy A smooth Web2-to-Web3 transition for mainstream fans Inaugural Artist Announcement: K-Pop Powerhouse UNIS Joins NEXST VR LIVE! Kicking off the launch is UNIS, the powerhouse K-Pop girl group formed through SBS's hit survival show UNIVERSAL TICKET. Since their 2024 debut with WE UNIS and breakout single SUPERWOMAN, UNIS has captured the hearts of fans worldwide with their energy, vocals, and fierce Gen Z appeal. By partnering with UNIS, NEXST taps into a vibrant, global fanbase—helping transition millions of Web2 music fans into the Web3 world. $NXT Token: Powering the Web3 Entertainment Economy The $NXT token powers the NEXST entertainment platform with real-world and digital utilities that enhance fan engagement, access, and ownership. Exclusive Access: Unlockig VR concerts, discounted live tickets, VIP events, and early content drops. AI & Fan Interaction: Accessing premium AI agent features, advanced LLM tools, and participate in artist growth via fan voting. GameFi Rewards: Earning $NXT through gameplay, unlock in-game NFT items, and receive exclusive airdrops. Details about the $NXT will be released soon via NEXST's official social channels. NEXST will continue to push the boundaries of innovation by integrating AI, VR, and Web3 technologies across various entertainment domains, including music, live performances, and fan communities. Following UNIS, we aim to deepen collaborations with a diverse array of global artists and IPs, consistently delivering next-generation entertainment experiences that foster deeper connections between fans and artists. We invite you to anticipate more groundbreaking events, collaborations, and updates as we collectively build the future of entertainment. About NEXST NEXT INNOVATIONS TECHNOLOGY L.L.C is a cutting-edge entertainment platform developer based in the UAE, dedicated to pioneering next-generation digital experiences. Staying Connected with NEXST Official Website: Official X : Official discord: Medium: Official Instagram: About UNIS UNIS is an 8-member South Korean girl group formed through SBS's survival audition program UNIVERSE TICKET. After debuting on March 27, 2024, with their first mini-album WE UNIS, they have remained highly active, releasing their first single album CURIOUS in August of the same year and unveiling SWICY in 2025. Since their debut, they have continued to expand their global presence through various music shows and events. Contact PR NEXST

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