
Warner Bros. Discovery announces splitting into two companies
The Warner Bros. Discovery split is expected to be completed by mid-2026, the company said. It still needs final approval from the Warner Bros. Discovery board. In response to the announcement, the company's shares jumped more than 7% before the market opened.
Warner Bros. Discovery CEO David Zaslav will serve as CEO of Streaming & Studios. Gunnar Wiedenfels, chief financial officer of Warner Bros. Discovery, will serve as CEO of Global Networks. Both will continue in their current roles until the separation.
Advance warning of the split
"By operating as two distinct and optimized companies in the future, we are empowering these iconic brands with the sharper focus and strategic flexibility they need to compete most effectively in today's evolving media landscape," Zaslav said in a statement.
Warner Bros. Discovery said, in December, that it was implementing a restructuring plan that would have Warner Bros. Discovery serve as the parent company for two operating divisions, Global Linear Networks and Streaming & Studios. The announcement was taken as a preview of the separation of divisions that was announced on Monday.
Just days ago, Warner Bros. Discovery shareholders voted to reject the 2024 pay packages of some executives, including Zaslav's pay package of more than $51 million. The vote is symbolic, as it is nonbinding.
The cable industry has been under pressure
The cable industry has been under assault for years from streaming services like Disney, Netflix, Amazon and HBO Max, as well as internet plans offered by mobile phone companies. Comcast, which is of nearly equal size to Charter, spun off many of its cable television networks in November, as consumers increasingly swap out their cable TV subscriptions for streaming platforms.
Last month, Charter Communications offered to acquire Cox Communications, a $34.5 billion merger that would combine two of the top three cable companies in the US. So-called "cord-cutting" has cost the industry millions of customers and left them searching for ways to successfully compete.
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WhatsApp introduces first major advertising features
Users and regulators have kept a close watch on whether the social media giant would seek to monetize an app that was primarily used to chat with friends and family, and was appreciated for its privacy. Until now, the platform's advertising consisted primarily of WhatsApp Business promotional messages to opted-in customers and some limited Status ad testing in select markets. The messaging app has no display ads in chat feeds or conversations. The company said it will roll out three new monetization features exclusively within its Updates tab, which houses both Channels and Status features used by 1.5 billion people daily and became widely available last year. The company stressed that users who only use WhatsApp for personal messaging will see no changes to their experience, as all new features are confined to the Updates tab that can be deactivated in the settings. "We've been talking about our plans to build a business that does not interrupt your personal chats for years and we believe the Updates tab is the right place for these new features to work," WhatsApp said. The new features include paid channel subscriptions, promoted channels in the Discovery directory, and advertisements within Status, WhatsApp's version of Instagram Stories. WhatsApp emphasized that the new advertising features are designed with privacy safeguards. "I want to be really clear about one thing: Your personal messages, calls and statuses will remain end-to-end encrypted. This means no one, not even us, can see or hear them, and they cannot be used for ads," Nikila Srinivasan, vice president of product management at Meta, told reporters. The company committed to never selling or sharing phone numbers to advertisers and said personal messages, calls, and group memberships will not influence ad targeting. "To show ads in Status or Channels, we're going to use basic information like your country or city, your device language and your activity in the Updates tab," Srinivasan said. The introduction of advertising represents Meta's effort to monetize WhatsApp's massive user base of over two billion monthly active users. Industry analysts have long speculated that Meta would eventually bring advertising to WhatsApp given its scale and engagement rates. The timeline for these features was not specified in the announcement. "They're going to be rolling out slowly over the next few months, so it might be a while until you see them in your countries," Srinivasan said.


Fashion Network
17-06-2025
- Fashion Network
WhatsApp introduces first major advertising features
WhatsApp announced Monday it will introduce its boldest advertising features yet, marking a significant shift for the messaging platform that has largely remained ad-free since its launch. The move is a sensitive one for WhatsApp, whose chief firmly denied a report in 2023 that said the Meta-owned app was exploring advertisements as it sought to boost revenue. Unlike Facebook, Instagram, and other social platforms, WhatsApp has maintained minimal advertising since Meta acquired it in 2014. Users and regulators have kept a close watch on whether the social media giant would seek to monetize an app that was primarily used to chat with friends and family, and was appreciated for its privacy. Until now, the platform's advertising consisted primarily of WhatsApp Business promotional messages to opted-in customers and some limited Status ad testing in select markets. The messaging app has no display ads in chat feeds or conversations. The company said it will roll out three new monetization features exclusively within its Updates tab, which houses both Channels and Status features used by 1.5 billion people daily and became widely available last year. The company stressed that users who only use WhatsApp for personal messaging will see no changes to their experience, as all new features are confined to the Updates tab that can be deactivated in the settings. "We've been talking about our plans to build a business that does not interrupt your personal chats for years and we believe the Updates tab is the right place for these new features to work," WhatsApp said. The new features include paid channel subscriptions, promoted channels in the Discovery directory, and advertisements within Status, WhatsApp's version of Instagram Stories. WhatsApp emphasized that the new advertising features are designed with privacy safeguards. "I want to be really clear about one thing: Your personal messages, calls and statuses will remain end-to-end encrypted. This means no one, not even us, can see or hear them, and they cannot be used for ads," Nikila Srinivasan, vice president of product management at Meta, told reporters. The company committed to never selling or sharing phone numbers to advertisers and said personal messages, calls, and group memberships will not influence ad targeting. "To show ads in Status or Channels, we're going to use basic information like your country or city, your device language and your activity in the Updates tab," Srinivasan said. The introduction of advertising represents Meta's effort to monetize WhatsApp's massive user base of over two billion monthly active users. Industry analysts have long speculated that Meta would eventually bring advertising to WhatsApp given its scale and engagement rates. The timeline for these features was not specified in the announcement. "They're going to be rolling out slowly over the next few months, so it might be a while until you see them in your countries," Srinivasan said.


France 24
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Warner Brothers Discovery will split company to build streaming
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