Who Is Nupur Sanon, Actor Kriti Sanon's Sister, And Why Her Clothing Brand Is Facing Criticism?
Kriti Sanon's sister Nupur Sanon launched Nobo in 2024. The brand is now under fire for selling "basic" outfits at sky-high prices.
Nupur Sanon, best known as the younger sister of Bollywood actor Kriti Sanon, is facing social media heat over her recently launched clothing line Nobo. While Nupur made her entertainment debut through hit music videos like Filhall opposite Akshay Kumar and ventured into films with the Telugu movie Tiger Nageswara Rao in 2023, it's her foray into fashion that's currently making headlines for all the wrong reasons.
Who Is Nupur Sanon?
Nupur Sanon, a singer and actress, rose to fame with Filhall and its sequel Filhall 2 – Mohabbat. She is also known for her musical covers shared on social media. Although she has yet to make her Bollywood debut, her popularity continues to rise. Nupur is currently rumoured to be dating singer Stebin Ben, whose hits like Sahiba, Thoda Thoda Pyaar, and Rula Ke Gaya Ishq have gone viral.
Why Is Nupur Sanon's Brand Facing Backlash?
Launched in 2024, Nupur's label Nobo promises minimal, modern silhouettes that blend Indian and Western aesthetics. However, Reddit users and social media critics are calling out the brand for its steep pricing and 'unoriginal" designs. Critics have highlighted how the label is selling 'basic-looking" clothes for up to Rs 27,000, sparking debate on whether celebrity-backed brands are disconnected from their audiences.
On the official website, the most expensive lehenga is a Banarasi design priced at Rs 21,000. In the Indian wear section, the costliest suit set is listed at Rs 26,500, while the most affordable item costs Rs 7,700. Western wear includes a skirt and crop top set that retails at Rs 20,000, and the cheapest product is a pair of shorts priced at Rs 2,400.
Reddit threads filled up with mocking commentary. One user wrote, 'No Bo is short for 'Nobody Bought it.'" Another quipped, 'These are the ugliest clothes I've ever seen, good lord." A third post sarcastically read, 'I think her brand name is incomplete cause she clearly forgot to write Label NoboDY IS BUYING THIS OVERPRICED FAST FASHION SHIT FROM ME."
Despite the backlash, Nobo has been endorsed by several celebrities including Kriti Sanon herself, Uorfi Javed, Sanjana Sanghi and influencer Rida Tharana.
First Published:
June 16, 2025, 21:30 IST
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
India.com
2 minutes ago
- India.com
When Randhir Kapoor publicly slammed Karisma Kapoor's ex-husband, calling Sunjay Kapur a...
Karisma Kapoor's marriage to Delhi-based businessman Sunjay Kapur began in 2003 but soon spiralled into one of Bollywood's most talked-about scandals. What followed was not just a separation, but a bitter divorce packed with explosive allegations. Karisma accused Sunjay of infidelity. Sunjay, in turn, claimed the Zubeidaa star had married him for money. Their mudslinging was so intense it made daily headlines. Randhir Kapoor lashes out Never one to hold back, Karisma's father, Randhir Kapoor, publicly tore into his former son-in-law. In a fiery interview with Hindustan Times, he said, 'Sunjay is a third-class man. I never wanted Karisma to marry him. He has debauchery in his system and never cared for his wife. He has been giving bull*** to her, and living with another woman. The entire Delhi knows how he is.' His remarks came right after Sunjay accused Karisma of being a 'failed' wife, daughter-in-law, and mother, and even alleged she had an extramarital affair. The marriage and the split After tying the knot in 2003, Karisma moved to Delhi and had two children, Samaira and Kiaan. But by 2011, she had returned to Mumbai with them. The couple initially agreed on a mutual divorce, but Karisma withdrew when Sunjay allegedly failed to meet financial commitments under their settlement. Her lawyer, Kranti Sathe, dismissed Sunjay's accusations as 'false' and demanded he prove them in court. A twist after death Sunjay Kapur, former chairman of Sona Comstar, died in London on June 12, 2025. Barely two months later, his name resurfaced in headlines, this time over a staggering Rs 30,000 crore inheritance dispute. Reports suggest Karisma may be considering a legal claim to a share of his vast estate. Adding intrigue, Sunjay's stepdaughter — Priya Sachdev's daughter, Safira — recently changed her surname from 'Chatwal' to 'Kapur'. Insiders speculate this could be more than a personal choice, possibly a strategic play in the high-stakes property battle.
India Today
2 minutes ago
- India Today
Zakir Khan recalls not recognising BTS band members in Korea: Was totally unaware
Comedian Zakir Khan recently narrated a unique incident when he met BTS members without recognising them. He recalled that once during a world tour for his stand-up special at South Korea, he was in the same room as BTS in an interview with India Today's sister channel, The Lallantop, said, "I happened to go to Korea once, and there is a very famous band there by the name of BTS. I knew there is a band called BTS and I also know that they are famous. And by chance, I went there for an event to interview a very big celebrity and the band was also there to meet the same person."advertisement"Because I was late, I was in the last batch with those members of the band. So I asked one of the members, 'Who are you and where are you from', and he told me they are from BTS. I thought that the Korean organising team has called for a behind-the-scenes team. I was totally unaware of the fact that they are famous people. Later, when I told people that for 35 minutes I was in the same room as them, they fainted," he added. The South Korean music band consists of Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook. Although K-Pop musicians have been active since 2010, they temporarily took a break as their members enlisted for compulsory military training. After completing military service, the members are now pursuing solo careers. While V, Jungkook, Jimin, and RM have been going live and interacting with fans, Jin and J-Hope had sold-out shows in Tokyo and popularity of BTS has led to their massive fan base, nicknamed the Army. The Indian fans of BTS also call themselves Indian Army. Khan while admitting his inability to recognise the South Korean band, was contrasting on the usual hype over BTS among the Indian was last seen in the show 'Farzi Mushaira', streaming on Prime Video. His last Stand-Up Special was 'Delulu Express', also streaming on Prime Video.- EndsTrending Reel
India Today
16 minutes ago
- India Today
Captain Shubman Gill gets a thumbs up from Sunil Gavaskar after Oval Test win
8:30 In an exclusive interview with Rajdeep Sardesai, Mohammed Ismail, brother of Mohammed Siraj, spoke about the Indian pacer's relentless 'never die' attitude - shaped in the streets of Hyderabad - and his rise from tennis-ball cricket to the highest level of the game.
