Boots summer campaign targets unprepared/forgetful holidaying consumers
And a programme of 'shoppable bundles, curated product lists, and smart packing' look to be essential as Boots reckons 69% of Britons are considering a beach getaway, 67% are thinking about gearing up for a hike or walk, 32% are contemplating heading to a festival, 'so preparation is key'.
Over half of Britons (53%) admit they've forgotten something on a beach trip, 41% say the same for hiking or adventurous days out, and 21% have turned up to festivals without something important.
Yet, while 76% say a packing list would be helpful, only 28% actually make one.
So that's where Boots and Dickinson come in to suggest all the essentials required for various adventures so customers can get crucial items 'with just one click'.
The three bundles are £20 each, consisting of five-to-seven products and come with savings of over £10, noted Boots.
Dickenson added: 'Packing shouldn't be stressful - it should be part of the excitement of going away! However, so many people forget the basics, which can really throw off the start of a trip.
'The new summer bundles and online packing lists at Boots make it easier than ever to feel prepared, stay organised, and enjoy every moment of your holiday.'
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