VSCO's iPhone camera app is now available globally
VSCO also said it is acquiring The Freelance Photographer, which provides a mix of online and offline workshops for studying photography and videography.
'There's a clear gap in the market for business education and industry-specific guidance for emerging photography professionals who are looking to secure sustainable client relationships. The Freelance Photographer serves as a long-term career partner to creatives, offering a comprehensive education, a supportive community, as well as the tools and insight they need to turn their craft into a career,' Eric Wittman, CEO of VSCO, said in a statement.
Image Credit: VSCO
VSCO's first new app in more than a decade, Capture focuses on taking pictures with a set aesthetic. The app has more than 50 presets for images along with some real-time effects. It offers manual control over camera functions like shutter speed and exposure, and can take pictures in RAW and ProRAW formats. The app also lets users sync all photos with VSCO's cloud.
The Freelance Photographer offers various courses, starting from $208 per month for the basic coaching plan, and a $625 per month that gives subscribers access to over 50 tools, several courses, and personal mentoring from the company's founder, Paul Weaver.
The acquisition fits neatly into VSCO's aim of catering more to professional photographers. Last year, the company launched VSCO Hub, to enable brands to discover photographers for different projects, and VSCO Sites, which lets photographers create web pages to show off their work. In May, the company launched VSCO Canvas, a collaborative whiteboard product that lets users create moodboards for different projects.
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