
ONCE-IN-A-LIFETIME MYSTERY FLIGHT INTO THE UNKNOWN WITH WIZZ AIR - Middle East Business News and Information - mid-east.info
Abu Dhabi, UAE: Wizz Air Abu Dhabi, the ultra-low-fare national airline of the UAE, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), provided travellers with an enriching and unforgettable experience in Abu Dhabi, through its innovative 'Let's Get Lost' campaign, flying a group of explorers from Milan to Abu Dhabi for a once-in-a-lifetime getaway.
The campaign saw a group of adventure seekers, influencers, and bloggers board a mystery Wizz Air flight from Milan, unaware of their destination until they touched down in Abu Dhabi. Upon landing, they were welcomed with Emirati hospitality and immersed in a wide range of cultural experiences. From exploring the city's vibrant cultural landmarks to experiencing its awe-inspiring natural landscapes, the campaign solidified Abu Dhabi's global position as a must-visit destination.
Tamara Vallois, Head of Commercial of Wizz Air Abu Dhabi, said: 'Wizz Air Abu Dhabi is committed to providing exciting and unique travel opportunities, and the 'Let's Get Lost' campaign, in partnership with DCT Abu Dhabi, showcased the very best of the WIZZ way of travel in our home Emirate. Abu Dhabi is a truly world-class destination, offering unbeatable adventure and breathtaking landscapes. It was amazing to see the smiles of our diverse group of participants as they enjoyed delicious food, thrilling experiences, and unforgettable moments. We encourage travellers of all ages to take advantage of our ultra-low fares to experience the very best of Abu Dhabi and beyond on a well-deserved vacation.'
To highlight Abu Dhabi's diverse attractions, DCT Abu Dhabi designed a bespoke itinerary showcasing the emirate's distinct blend of culture, adventure, and entertainment. The success of this strategic partnership demonstrates DCT Abu Dhabi's dedication to promoting tourism, raising the emirate's global profile, and driving sustainable economic growth.
Abdullah Yousuf, Director of International Operations at DCT Abu Dhabi, said: 'Our collaboration with Wizz Air in the 'Let's Get Lost' campaign was a strategic move that underscored our commitment to innovative marketing approaches. By providing an element of surprise and excitement, we not only promoted Abu Dhabi as a premier destination but also enhanced our position as a world-class tourist destination. This partnership is aligned with our broader strategy of fostering international collaborations to drive sustainable growth in Abu Dhabi's tourism sector.'
As a key player in Abu Dhabi's sustainable tourism growth, Wizz Air Abu Dhabi continues to offer ultra-low-fare travel to an expanding network of destinations, including Alexandria (Egypt), Almaty (Kazakhstan), Amman (Jordan), Baku (Azerbaijan), Beirut (Lebanon), Belgrade (Serbia), Bishkek (Kyrgyzstan), Cairo (Egypt), Cluj (Romania), Dammam (Saudi Arabia), Gabala (Azerbaijan), Kutaisi (Georgia), Larnaca (Cyprus), Male (Maldives), Madinah (Saudi Arabia), Astana (Kazakhstan), Samarkand (Uzbekistan), Sarajevo (Bosnia), Sohag (Egypt), Tashkent (Uzbekistan), Turkistan (Kazakhstan), Tirana (Albania), Varna (Bulgaria), and Yerevan (Armenia) among others.
About the Department of Culture and Tourism – Abu Dhabi:
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi's culture and tourism sectors, fuels economic progress and helps achieve Abu Dhabi's wider global ambitions. Through its partnership with the prestigious MICHELIN Guide, DCT is helping to cement the emirate's position as a leading international destination across the culture, creative and tourism industries.
DCT Abu Dhabi's vision is defined by the uniqueness of its people, heritage and landscape. We work to enhance Abu Dhabi's status as a hub of authenticity and innovation which provides unparalleled experiences to both local and international visitors.
About Wizz Air Abu Dhabi:
Wizz Air Abu Dhabi, the national carrier of the UAE, is a joint venture by ADQ, one of the region's largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi's diversified economy, and Wizz Air Holdings Plc, the fastest growing European ultra-low-cost airline, operating a fleet of 230 –Airbus A320 and A321 aircraft. Strategically located in the UAE, Wizz Air Abu Dhabi is the ultra-low-cost carrier of the region, carrying the flag of affordable and safe travel for all passengers. As part of Wizz Air Holdings Plc, based in Europe and the UK, it contributes to the group's success of carrying 62.8 million passengers across Europe, Africa, the Middle East, and Asia in Financial Year 2024, ending 31 March 2024.Wizz Air is listed on the London Stock Exchange under the ticker WIZZ. The airline was recently named one of the world's ten safest airlines by airlineratings.com, the world's only safety and product rating agency, and named Airline of the Year by Air Transport Awards in 2019 and 2023. Wizz Air has also been recognised as 'Most Sustainable Low-Cost Airline' within the World Finance Sustainability Awards in 2021-2024, as 'Airline Group of the Year for Global Environmental Sustainability' by CAPA-Centre for Aviation Awards for Excellence in 2022-2023 and 'EMEA's most Environmental Sustainability Airline Group of the Year' by the CAPA-Centre for Aviation Awards for Excellence 2024.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Mid East Info
2 days ago
- Mid East Info
Multiply Group Completes Acquisition of Tendam, Doubling Operational EBITDA and Expanding Global Footprint - Middle East Business News and Information
Tendam is Spain's second-largest apparel group by market share and one of Europe's leading omnichannel apparel groups. Tendam's 12 well-established owned fashion brands offer diversity and international exposure, further deepening the Group's presence in consumer-focused industries. The transaction, valued at AED 5.6 billion (€ 1.3 billion) enterprise value, positions Multiply Group as a key player in the global Retail & Apparel landscape. Multiply Group (ADX: MULTIPLY), the Abu Dhabi-based investment holding company that invests in and operates businesses globally, today completed its first major investment in Europe with the acquisition of a majority stake in Tendam, Spain's second-largest apparel group by market share. The deal doubles Multiply's operational EBITDA post-consolidation and expands its model to acquire standout businesses, unlock potential through capital and tech, and deliver sustained market leadership. As one of Europe's leading omnichannel apparel groups, Tendam operates more than 1,800 points of sale and runs successful digital loyalty programmes in over 80 markets, including Spain, Portugal, France, the UAE, and Latin America, making it well-positioned in the evolving retail landscape. From affordable fashion to premium styles, the company's diversified portfolio of 12 established brands caters to multiple customer segments through its leading fashion brands such as Women'secret, Springfield, Cortefiel and Pedro del Hierro, among others. Multiply now has a majority interest of 67.91% in Castellano Investments S.À R.L. ('Company') (the owner of Tendam Brands S.A.U. and other subsidiaries), with Llano Holdings S.À R.L. and Arcadian Investments S.À R.L., the corporate investment vehicles for CVC Funds and PAI Partners, remaining as minority shareholders. With this investment, Multiply Group deepens its investments in consumer-focused industries and establishes a presence in the retail and apparel sector, with Tendam becoming a platform business under Multiply's Retail & Apparel vertical. Multiply will lead the next growth phase of Tendam. This growth is predicated on further international expansion across Europe, Latin America, and the Middle East. Embedding AI across all aspects of the business, from sourcing to customer operations, will support this growth journey and will leverage the digital infrastructure the company already has in place. In addition, Multiply will support the business on targeted M&A to introduce new brands and categories. Samia Bouazza, Group CEO and Managing Director of Multiply Group, said: 'This acquisition marks Multiply Group's strategic entry into the retail and apparel sector. By securing a controlling interest in a leading omnichannel platform, we are investing in a future-focused, high-performing business model backed by an outstanding management team. Built on strong, well-established owned brands, the platform offers the agility and vision to expand into new categories and scale emerging brands globally. With our expertise in creating synergies, deploying AI, and driving strategic M&A, we are poised to accelerate growth and unlock long-term value for our shareholders.' From a strategic standpoint, the acquisition offers Multiply Group a significant opportunity to leverage Tendam's strong brand platform and proven performance to drive future growth, supported by favourable consumer tailwinds in the global apparel retail market. Jaume Miquel, Chairman and CEO of Tendam, highlighted: 'Today we are starting a new era. Together, shareholders and management team, will fully deploy the Tendam potential, extending our brands to new formats, markets and channels supported by advanced artificial intelligence and digital technology, delivering stronger growth and profitability through a unique, unrivalled omnichannel brand ecosystem.' Since 2020, driven by its proven management team, Tendam has recorded steady, quarter-on-quarter growth, strengthening its business model in core markets while expanding its international presence. At the end of June 2025, the company reported last twelve months sales of €1.4 billion and EBITDA post-IFRS 16 of €340.7 million. Multiply Group has been advised by Greenhill (a Mizuho affiliate), Hogan Lovells and KPMG on the transaction. Castellano and its current shareholders have been advised by Uria Menendez. Ramón Hermosilla Abogados and Latham & Watkins LLP were legal advisors to Tendam on this transaction. The acquisition of Tendam's businesses in Bosnia and Herzegovina will not become effective until it is authorised by the relevant competition authority, which is expected to be received shortly.


Mid East Info
3 days ago
- Mid East Info
Dubai Culture and Dubai Racing Club Seal Strategic Partnership to Promote Emirati Heritage - Middle East Business News and Information
Agreement enhances Dubai World Cup's role as a platform for national traditions Dubai, United Arab Emirates –July 2025: Dubai Culture and Arts Authority Dubai Culture has signed a Memorandum of Understanding (MoU) with the Dubai Racing Club (DRC) to deepen cooperation in the fields of culture and local identity. Through this partnership, both organisations will develop innovative programming and experiences that highlight Emirati customs, enriching the Dubai World Cup with authentic engagement. This MoU underscores a shared commitment to championing the values and traditions of the UAE internationally. It also supports Dubai's broader strategy of fostering collaboration among local entities, aligning with the emirate's strategic objectives. The agreement was signed by Hala Badri, Director General of Dubai Culture, and Ali Abdulrahman Al Ali, Chief Executive Officer and Board Member of Dubai Racing Club. It outlines a framework for joint action that includes sharing expertise, exchanging best practices, and co-developing initiatives to promote tangible and intangible aspects of cultural heritage. Hala Badri affirmed that the Memorandum of Understanding is in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, and his ongoing commitment to promoting the nation's cultural values and local heritage on the global stage. She emphasised that the MoU demonstrates His Highness's dedication to fostering greater coordination among local entities and institutions, helping to solidify Dubai's reputation as a forward-looking city. Speaking about the partnership with Dubai Racing Club, she added: 'This collaboration will help strengthen the cultural and creative industries in the emirate. We aim to create new opportunities for talent, encouraging them to showcase their work to international audiences and visitors to the Dubai World Cup. This fully supports the Authority's mission and sectoral priorities to safeguard both tangible and intangible heritage for future generations, through a series of distinctive initiatives and experiences.' Badri pointed out that the MoU will create fresh opportunities for talent to present their work on the world stage, while bolstering the cultural and creative industries. She added that the partnership with the DRC aligns with the Authority's commitments and sectoral priorities, which focus on safeguarding both tangible and intangible heritage for future generations. Ali Al Ali, CEO and Board Member of Dubai Racing Club, highlighted the significance of this collaboration, noting that it reflects DRC's vision to blend culture and sport on a global level. 'Working with Dubai Culture marks a strategic step forward in enhancing the Dubai World Cup and the horse racing experience at Meydan Racecourse,' he said. 'By showcasing the UAE's rich heritage to the diverse audience that attends this prestigious event each year, we aim to focus on more than just the sport, celebrating national identity and honouring the deep-rooted traditions of the Emirates.' He said that since its inaugural running in 1996, and under the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the Dubai World Cup has become one of the most distinguished horse racing events. 'It has evolved into a space where cultures converge, talent is celebrated, and the enduring spirit of equestrian heritage is showcased. This reinforces Dubai's standing as an international hub for cultural dialogue and sporting excellence. As we approach the 30th anniversary of the Dubai World Cup in 2026, this partnership reaffirms our commitment to preserving the UAE's legacy and elevating its global presence through a platform that unites authenticity with innovation,' he added.


CairoScene
5 days ago
- CairoScene
Abu Dhabi Startup Ovasave Raises $1.2M to Expand Fertility Platform
Founded in 2023, Ovasave focuses on fertility and hormonal health, offering a digital-first service for hormone testing, egg freezing, virtual consultations, and menopause care. Jul 21, 2025 Abu Dhabi-based FemTech startup Ovasave has secured $1.2 million in pre-seed funding to scale its digital health platform across the GCC. The round was led by PlusVC, Annex Investments, and New York's 25 Madison, with additional support from strategic angel investors and family offices in the UAE and Saudi Arabia. Founded in 2023, Ovasave focuses on fertility and hormonal health, offering a digital-first service for hormone testing, egg freezing, virtual consultations, and menopause care. Its platform combines at-home diagnostic tools with personalised care protocols and access to fertility clinics. The company also runs a corporate benefits programme, aimed at helping organisations offer reproductive health services as part of employee wellbeing strategies. "There is a critical need for timely intervention in women's health, particularly around fertility and hormonal health, Torkia Mahloul, Co-founder and CEO of Ovasave said. "This funding marks a crucial step in our mission to disrupt women's health and expand access to fertility and hormonal care across the region. A recent report by FemTech Analytics showed that the FemTech market in the region is projected to reach $3.8 billion by 2031, growing at a CAGR of 15% from 2021 to 2031. The new capital will support Ovasave's regional expansion, the scaling of employer partnerships, and the development of the next version of its mobile app. Upcoming features will include menstrual cycle tracking, symptom monitoring, AI-supported treatment recommendations, and expanded menopause support. Ovasave is registered with the Department of Health – Abu Dhabi and is part of the Hub71 tech ecosystem, aligning its services with national efforts to digitise healthcare and expand access to preventive care.