iPhone customers upset by Apple Wallet ad pushing F1 movie
Apple customers aren't thrilled they're getting an ad from the Apple Wallet app promoting the tech giant's Original Film, 'F1 the Movie.' Across social media, iPhone owners are complaining that their Wallet app sent out a push notification offering a $10 discount at Fandango for anyone buying two or more tickets to the film.
The feature film, starring Brad Pitt, explores the world of Formula 1 and was shot at actual Grand Prix races. It also showcases the use of Apple technology, from the custom-made cameras made of iPhone parts used to film inside the cars, to the AirPods Max that Pitt's character, F1 driver Sonny Hayes, sleeps in.
However well-received the film may be, iPhone users don't necessarily want their built-in utilities, like their digital wallet, marketing to them.
'I did not pay over $1000 for an iPhone to get advertised at,' complains one Reddit user (u/captain42d). Another recent post, already with dozens of replies, wants to know how to turn off Apple Pay ads.
As it turns out, there's a new option in iOS 26's beta build to disable 'Offers & Promotions' from Apple Wallet that isn't available in the current release. Instead, users not on the new beta build only have the option to disable notifications or to turn off seeing card benefits within Wallet during checkout. They can't opt out of offers.
The addition of the new control toggle in iOS 26 suggests that Apple plans to push more marketing messages and promotions through the Wallet app in the future — something many iPhone users won't appreciate.
Apple customers are generally averse to advertisements and marketing efforts pushed to their devices without their consent. In the past, they've pushed back at ads for Apple's services in their iOS Settings, for example. And over 10 years later, people are still complaining about the U2 album that automatically appeared in their iTunes music library.
Recalling that marketing debacle, one Reddit user writes of the new Wallet push notification for the F1 film, 'I am getting Bono flashbacks.'
Apple has been heavily promoting the F1 film along with its distribution partner, Warner Bros., which has included the launch of a haptic trailer with vibration feedback. The company even kicked off its recent WWDC 2025 keynote this month with a preview of the film's action, with participation from Apple CEO Tim Cook and SVP of Software Engineering, Craig Federighi, as a race car driver.
We reached out to Apple for comment and did not immediately hear back.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
CNET
12 minutes ago
- CNET
Apple's $96 Million Siri Settlement Closes In Days. Chances Are Good You Could Be Eligible
If you're eligible for a settlement payout from Apple, make sure you sign up by July 2. Viva Tung/CNET As useful as they -- sometimes -- can be, virtual assistants can often be just as annoying, especially if you've ever called one up by mistake. If you're an Apple user who's had that sort of issue with Siri in the last decade, I've got a settlement you should know about. Apple customers may be eligible for a payout from a $96 million class-action settlement if the Siri virtual assistant was accidentally activated during a private conversation. However, if you want your payout for this privacy invasion, you'll need to make sure you sign up soon. The deadline to file a claim now less than a week away, and after that you'll be out of luck. Apple agreed to the settlement after being sued for allegedly allowing Siri to listen in on private conversations without consent. Now, a claims website is live, and if you meet the criteria, you could get a piece of the payout. Whether you're a longtime iPhone user or just want to see if you're eligible, here's everything you need to know before the window closes. The settlement period covers a full decade and given the ubiquity of Apple products, there's a good chance you'll be eligible for a piece of the payout. If you meet the eligibility standards, you can claim a payment for up to five Siri-enabled devices, with a cap on how much you can receive per device. We'll get into the specific amount a little bit later. The impact of this settlement has the potential to be wide-ranging, given the reach of Apple's product ecosystem. According to a Business of Apps report from November, citing company and market research data, there were roughly 155 million active iPhones in the US as of 2024, a number that's been steadily increasing since the product's debut. Similarly, active Apple TV streaming boxes in the US have also been increasing year to year, with more than 32 million active in the US as of 2023. To find out if you're eligible for this settlement, read on. For more, find out what's up with the recent delay of T-Mobile data breach settlement checks. Who sued Apple and why? This class-action lawsuit, Lopez et al v. Apple Inc., was first brought against Apple in 2019, with plaintiffs alleging that they were routinely recorded by their Apple devices after unintentionally activating the Siri virtual assistant, violating their privacy in the process. They further alleged that these recordings were then sold to advertisers and used to target them with ads online. Specific incidents mentioned in the suit include plaintiffs seeing ads online for brands like Air Jordan and Olive Garden after Apple device users discussed them out loud. In some instances, plaintiffs claimed that their devices began listening to them without them having said anything at all. At least one plaintiff involved in the case was a minor when it was first filed. Though it agreed to the settlement, Apple hasn't admitted any wrongdoing. "Siri has been engineered to protect user privacy from the beginning," Apple said in a statement sent to CNET. "Siri data has never been used to build marketing profiles and it has never been sold to anyone for any purpose. Apple settled this case to avoid additional litigation so we can move forward from concerns about third-party grading that we already addressed in 2019. We use Siri data to improve Siri and we are constantly developing technologies to make Siri even more private." Who is eligible for this class-action settlement? The eligibility requirements for this settlement are fairly broad, as it's open to anyone who owned a Siri-enabled Apple device between Sept. 17, 2014, and Dec. 31, 2024. In order to opt in, you'll have to swear under oath that at some point during that period, you accidentally activated Siri on each device you want to get a payment for, and that these activations occurred during a conversation meant to be private. Siri-enabled devices include iPhones, iPads, Apple Watches, MacBooks, iMacs, Apple TV streaming boxes, HomePod speakers and iPod Touches. How can I opt in to this Apple settlement? As of Thursday, May 8, a website has been launched where Apple customers can claim a portion of the settlement, if they believe they qualify. If you're looking to submit a claim, you have until July 2, 2025, to do so. It's not clear at this time when payments will be disbursed to approved claimants but it will surely be sometime after Aug. 1, 2025, when a final approval hearing is scheduled. How much can I get from the class-action settlement? Payments per device are to be capped at $20, although depending on how many people opt in to the settlement, claimants could receive less than that. Each individual can only claim payments for up to five devices, meaning the maximum possible payment you could receive from the settlement is $100. For more on Apple, see why a majority of users don't care for Apple Intelligence and find out which iOS setting can stop apps from tracking you.
Yahoo
33 minutes ago
- Yahoo
'F1 The Movie' shot scenes at Florida restaurant, Rolex 24. When is the film in theaters?
Ready to see Daytona Beach on the big screen? The action-packed "F1 The Movie" not only features high-speed racing and Hollywood stars Brad Pitt and Damson Idris, but also two iconic spots in Florida. The Apple Original Film, directed by Joseph Kosinski, was made in collaboration with Formula 1 and includes footage from real F1 events like the 62nd Rolex 24 at Daytona International Speedway in Daytona Beach. Scenes were also shot at Pappas Drive-In & Family Restaurant in New Smyrna Beach, which was destroyed by an overnight fire weeks after filming, in March 2024. Find out where else in the U.S. the film was shot, who will appear alongside Pitt and Idris, and if rumors of a $300 million budget are true. According to IMDb, the "F1" features: Brad Pitt Damson Idris Kerry Condon Javier Bardem Tobias Menzies Simone Ashley Liz Kingsman Kim Bodnia Joseph Balderrama Lewis Hamilton and more Starring Brad Pitt, "F1" releases in theaters and in IMAX internationally on June 25 and on June 27 in North America. If you can't wait to see the movie, fans in the United States and Canada can catch it early during limited, exclusive showtimes on June 25. Check your local theater for "F1 The Movie: Early Access" showings. Although it is being released in theaters, "F1" is an Apple Original Film made in collaboration with Formula 1. Apple TV+ has a page dedicated to "F1" which prompts visitors to start a free trial under "How to Watch," so it is likely the film will eventually be available on the streaming service sometime after its theatrical run. "F1" has received primarily positive reviews among critics on Rotten Tomatoes, earning a 'Tomatometer' score of 85 percent, as of June 18. The movie budget for Brad Pitt's "F1" was previously reported at $300 million, however, multiple people involved in the production, including producer and Ferrari F1 driver Lewis Hamilton, have come out to say the total is "inaccurate." Joseph Kosinski, director of "F1" and producer Jerry Bruckheimer told Deadline in July 2024 the budget cost was overreported. "It's completely, unfortunately, tens of millions of dollars out of whack in the wrong direction, and in the right direction for us," Bruckheimer said, stating rebates in different filming locations helped lower costs. "Plus, we've raised more money for our car [through sponsorship] than some Formula 1 teams. You take that all into consideration and it really drops that number quite a bit lower than what people would think," he added. In terms of a more accurate picture of the budget, Bruckheimer told Deadline that they couldn't give a number because "that's Apple's money and they can talk about it." Kosinski mentioned that he's seen the budgets for movies he's worked on being overreported, but never had the total be off by this much. 'F1' was filmed in a lot of places around the world. According to IMDb, there were filming locations in Hungary, the UK, Italy, Mexico, The Netherlands, Abu Dhabi, Belgium, Japan, Las Vegas, Daytona Beach and New Smyrna Beach. The Florida scenes of the movie were filmed at the Daytona International Speedway and at Pappas Drive-In & Family Restaurant in New Smyrna Beach. Pappas was destroyed by an overnight fire weeks after filming, in March 2024. Some of the scenes in the 'F1' movie were filmed at real Formula One racing events, like the Rolex 24 at Daytona International Speedway and the Abu Dhabi Grand Prix. Here are the Formula One racing events that the movie will have scenes from: F1 practice ahead of the U.S. Grand Prix in Austin, Texas, in October 2022 Las Vegas Grand Prix in November 2023 62nd edition of the Rolex 24 endurance race at Daytona International Speedway in Daytona Beach in January 2024 British Grand Prix. According to USA TODAY, Pitt and his real-life girlfriend, Ines de Ramon, were spotted July 5, 2024, walking in the paddock during the F1 event at Silverstone Circuit in Northampton, England. See behind-the-scenes footage here. This article originally appeared on The Daytona Beach News-Journal: F1 movie: Brad Pitt, Damson Idris film out soon with scenes in Florida
Business Insider
44 minutes ago
- Business Insider
Speed, celebs, Champagne: Formula 1 is having its Hollywood moment
If it seems like Formula 1 is inescapable this summer, there's good reason. Apple's"F1: The Movie," starring Brad Pitt, hit theaters Friday. It's one of Apple's biggest bets on entertainment, with the company's characteristic slick production, A-list cast, aspirational feel, and hefty price tag. The tech giant has gone all out to promote the movie, and even pushed discounted tickets using an iPhone notification. Apple isn't the only company betting on Formula 1. The sport, with its air of globe-trotting luxury and peak performance, has become a darling among brands. Tommy Hilfiger has a capsule collection tied to the "F1" film, and Heineken is using it to work itself into the cultural conversation. Formula 1 kept cropping up in conversations Business Insider reporters had with marketers during the recent Cannes Lions ad festival in the south of France. How did an exclusive, complex sport, with drivers hidden behind helmets and cars, enter the cultural mainstream? The sport got a big boost from the Netflix docuseries "Formula 1: Drive to Survive," which was not only a massive hit but was also credited with getting people to watch more races. The series started in 2019 and has run seven seasons so far. Formula 1 owner Liberty Media has worked to capitalize on the sport's increased popularity in the US. It added a second American race to the calendar in 2022, the Miami Grand Prix, and a third in Las Vegas in 2023, and has amplified the glitz factor with celebrities and splashy ceremonies. Teams are doing their part. McLaren Racing, home of the McLaren Formula 1 team, is doing a Trafalgar Square takeover in July to promote the team. Louise McEwen, CMO of McLaren Racing, said it was important to reach new and existing fans outside the track. "Seeing the new fans come into the sport, we needed to show up in their worlds and be meaningful in their worlds," she told BI at Cannes Lions. "Only 1% of fans ever go to the track in their lifetime." Formula 1 is still small compared to mainstream American sports like football and basketball, but the US has been one of its fastest-growing markets since Liberty's acquisition, according to Nielsen Sports. Globally, Formula 1 grew its fan base 12% to over 826 million in 2024. Women now make up 41% of the fanbase, and 16- to 24-year-olds are the fastest-growing age group, per Nielsen. A limitation of Formula 1 is that its drivers are obscured by helmets and cars, making it hard for fans to connect to them. Formula 1 CEO Stefano Domenicali has been on a mission to expand the company's global footprint and US audience by promoting its drivers as actors in the drama of the competition. Cost is another limiting factor. Even basic tickets to this year's Miami Grand Prix went for hundreds of dollars. Those factors and the complexity of the sport have raised questions about how far its popularity can go. Brands are eagerly capitalizing on Formula 1's rise F1 is considered expensive and logistically challenging from a sponsorship point of view. Still, according to the research firm Ampere Analysis, sponsorship spending on F1 and its teams is expected to reach $2.9 billion this year, up 10% over 2024. Jae Goodman, whose Superconnector Studios firm connects brands to entertainment, said he saw F1's impact directly at the Miami Grand Prix, where he said that for every official sponsor, there was another brand attaching itself unofficially to the race. He was eager to see how the new Apple movie would confirm its relevance. "From a marketer's perspective, F1 feels like it's at the center of culture right now," he said. Mastercard, Qualcomm, and Atlassian are among those that are hoping to get the sport's high-tech gloss to rub off on them through team and media partnerships on and off the track. Some brands are looking beyond just putting logos in stadiums and on jerseys. For its sponsorship with the Formula 1 Oracle Red Bull Racing team, the Norway-based videoconferencing company Neat had its products used by the team's staff and in their hospitality suite, so that Neat could invite prospects to sporting events. Uber Advertising, pitching prospective clients, described how beauty brand La Mer sponsored rides to and from the Miami Grand Prix. Lenovo marketer Emily Ketchen recently discussed with BI how its partnership with Formula 1 includes using AI tech to improve the viewing experience. "That fusion of tech and performance is where we see a really nice alignment for our brand and for theirs," she said.
