All Virgin Media customers unlock 14 premium channels in limited free TV upgrade offer
From today, customers across the UK can enjoy the full Asian Mela bundle at no extra cost.
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No sign-up or activation is needed – the channels are unlocked and ready to go
Credit: Getty
The freebie is available from July 18 until August 17 to mark South Asian Heritage Month – a time to recognise and celebrate the rich cultures, communities and histories of South Asians in the UK.
South Asian influence can be seen throughout Britain – from the flavours of our takeaways to the rhythms of our music and the colourful clothing seen on high streets and at festivals.
Virgin Media is honouring this contribution by offering a taste of the very best in Indian TV to every Virgin TV household.
The Asian Mela bundle includes a wide range of top South Asian entertainment, spanning Bollywood blockbusters, classic dramas, reality competitions and family favourites.
For 31 days, viewers can watch everything from uplifting films to tear-jerking serials and high-energy dance shows, completely free.
Included in the line-up are popular channels like Utsav Gold HD, Sony MAX HD, Zee Cinema HD, Colors HD and more.
Programmes on offer include beloved dramas such as Anupamaa and Kyunki Saas Bhi Kabhi Bahu Thi, crime series Savdhaan India, and period epic Prithviraj Chauhan.
There are also plenty of films to enjoy, including Veere Di Wedding and Singh Is Bliing, as well as dance contests like Super Dancer and quiz shows like KBC.
Virgin Media said the move is about 'celebrating and showcasing South Asian culture and identity in the 21st century', giving everyone the chance to discover and enjoy the vibrant world of South Asian entertainment.
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The offer will run until Sunday 17 August, and customers can simply tune in to their Virgin TV box to start watching.
No sign-up or activation is needed – the channels are unlocked and ready to go.
Elsewhere, Virgin Media customers are being warned to check their TV boxes now – or risk losing access to BBC iPlayer next week.
From Wednesday 23 July, older TiVo-powered boxes will no longer support the popular BBC streaming service.
That means users could miss out on hit shows like EastEnders, Doctor Who, Silent Witness and more unless they take action.
Virgin told The Sun that only a 'small proportion' of customers are affected, and all have been contacted directly.
Anyone using a TiVo box that has accessed iPlayer in the last six months will need to upgrade to a newer model.
The good news is the upgrade to Virgin TV 360 is free of charge.
Customers who haven't yet made the switch are being urged to do so before the cut-off date to avoid disruption.
Virgin Media said: 'As we have previously communicated directly to relevant customers, anyone with a TiVo box is able to upgrade to a new Virgin TV 360 box at no extra cost.'
The TiVo box was first launched in 2010, and while it's served many homes well over the years, technology has moved on.
Virgin TV 360, launched in 2020, offers faster performance, personalisation features, and access to more streaming apps including iPlayer, Netflix, Prime Video and Disney+.
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