Elon Musk Launches Tesla Diner With Robot Servers
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Tesla CEO Elon Musk has launched the company's first Diner & Drive-In in Hollywood, Los Angeles, combining retro Americana with robot servers and synchronized movie screenings.
The diner debuted on Santa Monica Boulevard, with hundreds of guests forming lines on opening day.
Newsweek contacted Tesla for more information about the event via email.
Why It Matters
Since departing the White House, Musk has focused more on the tech companies that made him the richest man in the world, spending more time at Tesla, SpaceX and X to restore their reputations after his brands took a hit during his time on the front line of the Trump administration. Tesla, which became a focal point for anti-Musk protests during the first few months of Trump's second presidency, has been one of his main focuses.
What To Know
Located at 7001 West Santa Monica Boulevard, the Tesla Diner operates 24/7 and features both outdoor and indoor seating for up to 250 guests.
The drive-in concept allows customers to order traditional American diner food—including burgers, chicken wings, hot dogs and hand-spun milkshakes—using the Tesla Diner app accessible on the car's touch screen or from pedestrian kiosks.
The food is served in Cybertruck-shaped food boxes, and the site doubles as a retail space for Tesla merchandise.
The Hollywood venue is not exclusive to Tesla owners. It welcomes pedestrians and tourists, seeking to serve as a pop-culture destination.
Two massive LED screens, each about 45 feet wide, show curated short films with synced car audio.
Elon Musk's new Tesla Diner & Drive-In, seen while undergoing testing, in Hollywood, California, on July 11.
Elon Musk's new Tesla Diner & Drive-In, seen while undergoing testing, in Hollywood, California, on July 11.
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Food is delivered by roller-skating staff and Optimus robots, a new Tesla android that Musk has pitched as the future of automated assistance following its launch in 2024.
Musk originally floated the retro-diner concept in 2018, with city construction approvals for the Hollywood location secured in 2023. Prior to the public unveiling, Tesla hosted a soft launch for local first responders and car club members.
Who People Are Saying
Elon Musk wrote about the event on his social media platform X on Monday: "If our retro-futuristic diner turns out well, which I think it will, Tesla will establish these in major cities around the world, as well as at Supercharger sites on long distance routes. An island of good food, good vibes & entertainment, all while Supercharging!"
What Happens Next
Musk has indicated that Tesla could expand the Diner & Drive-In format to additional urban centers and select Supercharger locations across the U.S. and globally, if the Hollywood pilot generates enough public interest and income.
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