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Ezz Elarab Marks 115 Years of Alfa Romeo's Heritage and Ongoing Dedication to Premium Italian Automotive Performance in Egypt

Ezz Elarab Marks 115 Years of Alfa Romeo's Heritage and Ongoing Dedication to Premium Italian Automotive Performance in Egypt

Economic Key9 hours ago
Ezz Elarab Group, the authorized dealer of Alfa Romeo in Egypt, commemorated the 115th anniversary of the iconic Italian marque with an exclusive event held at the Alfa Romeo showroom on the Cairo-Alex Desert Road.
The celebration paid tribute to Alfa Romeo's storied legacy since its founding in 1910, a legacy defined by passion, engineering precision, and Italian design excellence.
Attended by senior executives from Ezz Elarab Group, regional representatives from Alfa Romeo, and prominent members of the media, the event served as both a tribute to the brand's heritage and a showcase of its continued relevance in today's premium automotive landscape. Guests were invited to experience dynamic test drives of Alfa Romeo's three flagship models, Alfa Romeo Stelvio, Giulia, and Tonale, highlighting the brand's ability to harmonize sportiness with refined luxury.
The occasion reflects Ezz Elarab Group's ongoing strategy to strengthen Alfa Romeo's footprint in Egypt through a customer-first approach that combines product excellence with integrated service. By delivering a seamless ownership journey, from purchase to aftersales, the Group continues to elevate standards across the luxury segment.
To mark the occasion, Ezz Elarab Group introduced a set of exclusive offers underscoring this commitment. These include a 20% discount on aftersales services and original spare parts across Alfa Romeo's authorized service centers, in addition to two complimentary maintenance services with the purchase of any available model as a limited-time offer.
This event also reaffirmed the strength of the long-standing partnership between Ezz Elarab and Alfa Romeo, one rooted in a shared vision to deliver vehicles that combine technical excellence with unmistakable Italian flair. Today, Ezz Elarab Group offers the full Alfa Romeo lineup in Egypt, with a wide range of interior and exterior color options, advanced specifications, and immediate delivery, a reflection of its readiness to meet the evolving expectations of discerning drivers.
Coinciding with the anniversary, Alfa Romeo achieved a notable milestone in Egypt's automotive market. According to AMIC's annual report, the Giulia and Tonale models were named the best-selling vehicles of 2024 in their respective categories — premium sedans and SUVs above 1600cc — during the 2025 'Car of the Year Egypt' awards organized by Spark Consult. In addition, the Giulia was recognized by the Egyptian Automotive Press Committee as the Sedan of the Year in the European mid-size category — a testament to the brand's growing momentum and market appeal.
Coinciding with the anniversary, Alfa Romeo was recognized with several notable accolades in the Egyptian market. During the 2025 'Car of the Year Egypt' awards, organized by Spark Consult, the Giulia and Tonale were named the best-selling vehicles of 2024 in the premium sedan and SUV categories above 1600cc, based on the annual report issued by the Automotive Marketing Information Council (AMIC). In addition, the Giulia was honored as 'Sedan of the Year' in the European mid-size category by the Egyptian Automotive Press Committee, further underscoring the brand's strong performance and growing appeal among Egyptian drivers.
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Ezz Elarab Marks 115 Years of Alfa Romeo's Heritage and Ongoing Dedication to Premium Italian Automotive Performance in Egypt
Ezz Elarab Marks 115 Years of Alfa Romeo's Heritage and Ongoing Dedication to Premium Italian Automotive Performance in Egypt

Economic Key

time9 hours ago

  • Economic Key

Ezz Elarab Marks 115 Years of Alfa Romeo's Heritage and Ongoing Dedication to Premium Italian Automotive Performance in Egypt

Ezz Elarab Group, the authorized dealer of Alfa Romeo in Egypt, commemorated the 115th anniversary of the iconic Italian marque with an exclusive event held at the Alfa Romeo showroom on the Cairo-Alex Desert Road. The celebration paid tribute to Alfa Romeo's storied legacy since its founding in 1910, a legacy defined by passion, engineering precision, and Italian design excellence. Attended by senior executives from Ezz Elarab Group, regional representatives from Alfa Romeo, and prominent members of the media, the event served as both a tribute to the brand's heritage and a showcase of its continued relevance in today's premium automotive landscape. Guests were invited to experience dynamic test drives of Alfa Romeo's three flagship models, Alfa Romeo Stelvio, Giulia, and Tonale, highlighting the brand's ability to harmonize sportiness with refined luxury. The occasion reflects Ezz Elarab Group's ongoing strategy to strengthen Alfa Romeo's footprint in Egypt through a customer-first approach that combines product excellence with integrated service. By delivering a seamless ownership journey, from purchase to aftersales, the Group continues to elevate standards across the luxury segment. To mark the occasion, Ezz Elarab Group introduced a set of exclusive offers underscoring this commitment. These include a 20% discount on aftersales services and original spare parts across Alfa Romeo's authorized service centers, in addition to two complimentary maintenance services with the purchase of any available model as a limited-time offer. This event also reaffirmed the strength of the long-standing partnership between Ezz Elarab and Alfa Romeo, one rooted in a shared vision to deliver vehicles that combine technical excellence with unmistakable Italian flair. Today, Ezz Elarab Group offers the full Alfa Romeo lineup in Egypt, with a wide range of interior and exterior color options, advanced specifications, and immediate delivery, a reflection of its readiness to meet the evolving expectations of discerning drivers. Coinciding with the anniversary, Alfa Romeo achieved a notable milestone in Egypt's automotive market. According to AMIC's annual report, the Giulia and Tonale models were named the best-selling vehicles of 2024 in their respective categories — premium sedans and SUVs above 1600cc — during the 2025 'Car of the Year Egypt' awards organized by Spark Consult. In addition, the Giulia was recognized by the Egyptian Automotive Press Committee as the Sedan of the Year in the European mid-size category — a testament to the brand's growing momentum and market appeal. Coinciding with the anniversary, Alfa Romeo was recognized with several notable accolades in the Egyptian market. During the 2025 'Car of the Year Egypt' awards, organized by Spark Consult, the Giulia and Tonale were named the best-selling vehicles of 2024 in the premium sedan and SUV categories above 1600cc, based on the annual report issued by the Automotive Marketing Information Council (AMIC). In addition, the Giulia was honored as 'Sedan of the Year' in the European mid-size category by the Egyptian Automotive Press Committee, further underscoring the brand's strong performance and growing appeal among Egyptian drivers. تم نسخ الرابط

Egyptian Food Bank Recognized as the First Egyptian Development Organization to Receive the FAO Award for Its Leadership in Advancing Food Security
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Egyptian Food Bank Recognized as the First Egyptian Development Organization to Receive the FAO Award for Its Leadership in Advancing Food Security

In a milestone achievement in Egypt's developmental journey, the Egyptian Food Bank (EFB), the first development organization in the region specializing in addressing food insecurity, has received the Food and Agriculture Organization of the United Nations (FAO) Award. The organization was selected among 69 NGOs from 37 countries during an official ceremony held in the Italian capital, Rome, as part of the FAO Conference, which is taking place from June 28 to July 4, 2025. The award was received by Mohsen Sarhan, CEO of Egyptian Food Bank, who represented the organization at the ceremony held at the FAO headquarters. The recognition marks the journey that started in 2004 when the Egyptian Food Bank was established as a non-governmental organization with a set mission to eliminate hunger and achieve food security in Egypt.

Award-winning boutique agency, SOCIATE Communications, celebrates 10 years of bold ideas and big wins - Middle East Business News and Information
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Award-winning boutique agency, SOCIATE Communications, celebrates 10 years of bold ideas and big wins - Middle East Business News and Information

30th June 2025, Dubai: What started with a dream and a dining table is now one of the GCC's leading boutique communications agencies. Boldly stepping into its 10th year, SOCIATE Communications is thrilled to mark this significant milestone. Delivering high-impact PR and marketing solutions across the GCC, SOCIATE Communications has grown from a one-woman team, founded by entrepreneur Rosa Bullock, to a 15-strong team of PR, digital marketing, and content specialists. Serving a cross-industry portfolio featuring some of the GCC's most renowned brands, SOCIATE is proud to have partnered with major players across retail, lifestyle hospitality, business advisory and beyond. Since 2015, the agency has elevated hundreds of brands, now proudly serving clients across all GCC countries. Over the years, notable clients include REDTAG, SHOEMART, Al-Futtaim ACE, Sofitel Dubai Downtown, Hotel Indigo Dubai Downtown, and Sovereign PRO Partner Group, as well as recent account wins – Buddha-Bar Dubai and Siddharta Lounge. Founder & CEO Rosa shares: 'I remember the moment the idea for SOCIATE came to me. I'm incredibly grateful to the clients who helped launch us – Tribeca, a coffee company, and SELVA, a luxury Italian furniture showroom . We've come a long way since then, seeing our client base soar to new heights while embracing fantastic opportunities to apply our out-of-the-box thinking.' She continues: 'It feels like just yesterday that I was putting together client decks at my dining table, and today, SOCIATE is a trusted boutique agency with a wholesome approach to creative communications. This milestone is a tribute to everyone who's been a part of our journey – every intern, employee, client, and community member who believed in our vision.' Flexing its creative muscles From pitches to events, creativity has long been one of the agency's standout features. Since 2015, SOCIATE has led with purpose and play across campaigns for clients and itself. Highlights include the environmentally responsible I Quit Plastic campaign for Sprudel, an initiative that drove behaviour change, successfully earning a 94% engagement rate, top-tier media coverage, and an accolade. Another memorable moment was SOCIATE's nostalgic brand awareness campaign, inspired by the childhood paper fortune teller game that went on to raise smiles across Dubai. While in recent news, SOCIATE's April Fools stunt for client Styrex – a Dubai chocolate croissant made from edible polystyrene – made citywide news. Nurturing rising stars Dedicated to the growth of all stakeholders, including team members, SOCIATE plays a key role in helping graduates kickstart their careers. Renowned for its internship programme , the agency has employed 40+ interns in the years, and proudly seen them achieve industry recognition, including PRCA MENA's Intern of the Year and Rising Star of the Year . One of its long-serving team members, Account Manager Sameeta Rajpal, has risen through the ranks over the years, starting as a marketing intern in 2019. Innovating with intention As the region's appetite for flexible solutions grows, so do SOCIATE's services. Over the past decade, the agency has introduced a range of popular services. Recognizing the rise of influencer marketing in the GCC, SOCIATE integrated dedicated influencer campaigns into its offerings, enhancing client storytelling and community engagement while forging impactful brand-influencer partnerships. More recently, SOCIATE delivered high-impact, record-breaking campaigns such as the Ramadan capsule collaboration for SHOEMART and a regional fashion influencer series for REDTAG. Account Manager, Sameeta Rajpal, shares: 'For REDTAG's Ramadan campaign, we partnered with 89 influencers across the GCC, reaching more than 14 million people. While for SHOEMART, we worked with 30 influencers and reached over 3 million people. This strong success points to our equally strong influencer relations.' With a passion for people across the board, Rosa also launched Thought Leaders by SOCIATE as a new PR service, now offering bespoke public speaker profiles as well. Rebuilding its community In May 2025, SOCIATE's Instagram account was compromised in a hack, resulting in the loss of the 9,000-follower community it had been building organically since it launched. The agency has since launched a new account @sociate_communications and invites its network to rejoin its journey, with the goal of reaching 10,000 followers by its 10th anniversary this month. As SOCIATE Communications marks a decade, Rosa and her team are deeply grateful to everyone involved in their success so far and excited about future growth. Rosa concludes: 'As we celebrate 10 years of creativity and craft, we look forward to a new chapter – one that's shaped by innovation, community, and purpose. To every client who's trusted us with their voice and to every employee who's invested so much in bringing our ideas to life – thank you. Here's to the next decade.' The agency looks forward to continually making meaningful contributions to the GCC's evolving communications industry, helping brands of all sizes make a sharper impact while inspiring the talent of tomorrow. For more, please visit

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