Samsung Broadens AI Options for Galaxy Smartphones
The South Korean tech giant is actively negotiating with leading AI firms, including OpenAI and Perplexity AI, to integrate their technologies into its upcoming Galaxy devices. This move marks a push beyond Google's Gemini, which currently powers much of the Android AI ecosystem.
According to Choi Won-Joon, president and chief operating officer of Samsung's mobile division, the company is determined to offer as many choices as possible to consumers.
'We are talking to multiple vendors,' Choi said in a recent interview at Samsung's Suwon headquarters. 'As long as these AI agents are competitive and can provide the best user experiences, we are open to any AI agent out there.'
Samsung is reportedly close to finalising a deal to invest in Perplexity AI, which would include integrating the company's app and assistant into future Galaxy devices. The move mirrors Apple's recent strategy of enhancing its AI capabilities by sourcing innovations from external developers.
Choi also confirmed that Samsung's upcoming Galaxy S26 series, due next year, will likely feature a broader range of AI services. This follows the tech firm's wider ambition to give users more personalised and flexible experiences across its devices.
In addition to AI, Samsung is evaluating chip options for the Galaxy S26. The company is weighing up between Qualcomm processors and its own in-house Exynos 2600 chip.
The recently launched Galaxy Z Flip 7 was the first Samsung foldable to feature the Exynos chipset, as the company aims to reduce reliance on Qualcomm while improving its internal chip performance.
Choi also addressed the competitive landscape in foldable phones, welcoming the expected entry of Apple into the segment. Bloomberg previously reported that Apple plans to release its first folding iPhone in 2026, based on a design similar to Samsung's Galaxy Z Fold and incorporating foldable OLED panels supplied by Samsung Display.
'This is just the beginning of making these phones go mainstream,' said Choi. He added that Apple's arrival in the foldable category would be a positive development for the industry as a whole.
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