Anguilla Tourist Board launches 'Exclusively Yours' 2025 campaign
THE VALLEY, ANGUILLA – The Anguilla Tourist Board (ATB) announce the launch of its highly anticipated summer marketing initiative, the 'Exclusively Yours' campaign. This campaign, now in its second year, is an extension of last year's successful initiative, designed to reinforce Anguilla's appeal as an ideal summer vacation choice for both luxury and mid-luxe travelers, driving increased visitation from June through early September.
Creatively inspired by the intimacy of handwritten correspondence, 'Exclusively Yours' leverages clean visuals and aspirational storytelling that embody Anguilla's promise of 'Less Screen Time, More Island Time.' Targeting deluxe travelers, including families, couples, groups, solo adventurers, and day-trippers from nearby islands, the campaign positions Anguilla as a premier year-round destination, emphasizing summer months as an ideal travel window. By promoting immersive experiences beyond Anguilla's world-renowned beaches—such as diving, adventure sports, vibrant local culture, and diverse mid-market stays – the campaign aims to convert day visitors into extended-stay guests and further boost international arrivals, building upon a robust growth trajectory already evident from 2024's performance.
'After 2024's success, where we saw a 25% and 20% increase in stayovers for traditionally slow periods in June and July, respectively, we agreed to a continuation in 2025. The campaign allows for the traveler to have access to amazing offers by not only our 5-star properties but also our villas, boutique hotels, and charming escapes. This year, the campaign is expanded to include our experience creators/ tours and rentals and to further entice our daytrippers from neighboring islands to extend their stays,' said Kimberly King-Lestrade, Chief Marketing Officer.
The initiative also features exclusive offers from esteemed on-island partners. Priority markets for the campaign include the United States, United Kingdom, Canada, Italy, and key Latin American countries such as Brazil, Argentina, Colombia, and Chile, alongside targeted regional outreach in St. Maarten/St. Martin.
The campaign will primarily unfold across key digital and social platforms, including Instagram, Facebook, and enhanced by native advertising, influencer collaborations, and experiential events. Anguilla Tourist Board has also planned immersive activations and partnerships with select media outlets and influencers, designed to provide authentic first-hand experiences.
'The 'Exclusively Yours' campaign positions Anguilla as a leading summer destination for both high-end luxury travelers and the growing mid-luxe market, significantly strengthening our brand visibility globally,' said King-Lestrade. 'We look forward to welcoming travelers seeking unparalleled personalized experiences, delivered as only Anguilla can.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Travel Daily News
13-06-2025
- Travel Daily News
Cruising the Amazon in style: Peru's most exclusive river expeditions
Gliding along the headwaters of the Amazon in a boutique river ship feels nothing like traditional cruising. Why the Peruvian Amazon? Northern Peru holds the confluence of the Marañón and Ucayali Rivers, the point that officially becomes the mighty Amazon. This sector is remote yet surprisingly accessible: a 90-minute flight from Lima lands in Iquitos, the world's largest city unreachable by road. From the private port at Nauta, guests board vessels designed to navigate narrow black-water tributaries and shallow lagoons unreachable by larger ships farther downstream in Brazil. For those seeking luxury tours Peru, this region offers an exceptional gateway to the Amazon, combining exclusivity, comfort, and deep immersion into the jungle's rich biodiversity. Floating Suites That Redefine Comfort Top-tier expedition ships resemble waterfront lodges pulled gently by an invisible hand. Aria Amazon and Aqua Nera lead the field, each carrying no more than 40 passengers. Suites measure up to 26 square metres, with floor-to-ceiling windows that frame dawn mist and moonlit riverbanks. King beds dressed in organic Peruvian Pima cotton, rain showers stocked with spa-grade products, and unobtrusive climate control ensure restful nights even during the humid green season. Delfin I raises exclusivity even higher, hosting just eight guests across four suites — two of which feature outdoor plunge pools where pink river dolphins occasionally glide past during afternoon tea. Service and Cuisine on Board Personalised attention begins before departure. Travellers receive a pre-voyage call from the ship's guest relations team to confirm dietary preferences, pillow choices, and special occasions. On board, a near one-to-one crew-to-guest ratio guarantees immediate service, yet staff maintain a quiet presence, so the rainforest soundscape remains undisturbed. Dining rivals top city restaurants. Menus by chefs such as Pedro Miguel Schiaffino elevate regional produce: paiche ceviche dressed with cocona fruit, yucca gnocchi in Brazil-nut pesto, and desserts built around aguaje ice cream. Wine cellars hold South American labels selected to pair with Amazonian flavours, while bartenders craft classics enlivened by jungle botanicals like sacha-citrus and camu-camu. Daily Excursions: Soft Adventure, Expertly Guided Each dawn launches a new programme tailored to river depth and wildlife patterns. Naturalist guides trained at Peru's best research institutes lead sunrise skiff rides beneath palm-fringed canopies where macaws glide overhead. Later in the morning, narrow creek paddles reveal sloths curled into Cecropia branches and scarlet-headed hoatzins flapping awkwardly across floating lilies. Afternoon walks along raised boardwalks trace medicinal plants used by local communities for generations. Because group sizes rarely exceed eight, guides can adjust pace and focus — pausing longer for photographers seeking the perfect anaconda coil or moving quietly past nesting herons to reduce disturbance. Night outings add another dimension: caiman eyes shine like amber beads in torchlight, and a billion stars crowd skies free of urban haze. Sustainability at the Core Operating in a fragile ecosystem requires rigorous stewardship. Leading vessels run on low-emission engines, treat greywater on board, and use advanced hull coatings that minimise drag and fuel use. Laundry services rely on biodegradable detergents, and kitchen teams source fish under strict quotas to protect breeding seasons. Partnerships with NGOs support manatee rescue programmes and fund ranger patrols in Pacaya-Samiria National Reserve, helping to curb illegal logging. Guests hear briefings on these initiatives, turning holiday moments into informed support for conservation. Cultural Encounters with Respect The river is lifeline, highway, and pantry for countless Indigenous villages. Expedition itineraries include thoughtfully arranged visits that swap glass-bead souvenirs for genuine exchange. Community leaders demonstrate traditional fishing methods, artisans display basket-weaving using chambira palm fibres, and children perform ceremonial songs learned from elders. All commerce is conducted through a transparent cooperative model ensuring fair prices and ongoing benefit long after the ship sails on. Planning Your Exclusive Voyage Choose the Season Peru's Amazon sees high-water months between December and May, allowing skiffs to venture deeper into flooded forest. Low-water months from June to November reveal sandy river beaches and enable longer jungle walks. Wildlife viewing thrives year-round, though avid birders often favour the high-water period when migratory species arrive. Select the Right Vessel Couples seeking maximum seclusion gravitate toward Delfin I or the two-suite Zafiro Master Cabin, while multigenerational families appreciate Aqua Nera's connecting suites and plunge-pool sundeck. Review deck plans carefully: corner cabins often supply wraparound glazing for 90-degree panoramas. Book Early With capacity under 50 guests per ship, departures fill quickly — particularly holiday weeks and the July–August dry season. Six to nine months' lead time secures preferred sailings and allows for custom pre-cruise extensions such as Lima gourmet tours or Machu Picchu by luxury train. A Journey Beyond Ordinary An Amazon cruise through Peru offers refined comfort amid one of Earth's great wilderness regions. Floating spas administer massages scented with andiroba oil while the river drifts by, cocktail hours unfold on observation decks painted by sunset, and every dawn carries the potential for a first-ever wildlife sighting. For travellers seeking an experience defined by exclusivity, authenticity, and environmental care — all shaped by the hands of seasoned professionals — luxury tours Peru delivers the definitive answer. Photo by bilal findikci from Pexels
Travel Daily News
13-06-2025
- Travel Daily News
Four top reasons to rent a boat in Ibiza San Antonio for the ultimate Mediterranean adventure
Unspoiled sunsets and calm waters have made San Antonio a famous sight. Also, it's a great launching area for boat trips. Ibiza is more than just beach clubs and music. It is a Mediterranean paradise that is perfect for everyone. On top of this, one of the best ways to enjoy its hidden side is from the sea. So, if you want a fresh and luxurious twist to your Ibiza experience, then it is time to rent a boat in Ibiza San Antonio. Unspoiled sunsets and calm waters have made San Antonio a famous sight. Also, it's a great launching area for boat trips. Whether you want to have a romantic day out or a party at sea with your friends, freedom, privacy, and spectacular views are all that one expects from a boat rental. A View You Can't Get from the Shore From the deck of a boat, Ibiza looks completely different. You get a full view of the coastline that includes: Rocky cliffs Clean and beautiful waters Tiny hidden coves There are some spots in the region that are hard to reach by car or even on foot. With a boat, you can cruise right up to quiet beaches or dive into calm, clear water. Plus, being out at sea means no crowds. Just you, the water, and the stunning landscape. Sunset on the Water Ibiza's sunsets are legendary, and San Antonio is one of the top places to catch that magical view. Now imagine seeing that sunset from the water. There are no obstructions and noisy crowds. Also, you can enjoy the golden sun dipping below the horizon. You can bring a bottle of bubbly, your favorite playlist, and you've got a perfect memory. This is one reason people keep coming back to Charter For You Ibiza, a trusted name on the island. They offer a variety of boats to make sure that there is something for everyone. Island-Hopping Made Easy Ibiza is surrounded by smaller islets and coastal gems. On a boat, you're not just stuck in one place. Head out to Cala Bassa for lunch, swim at Cala Conta, or even visit nearby Formentera. It's your schedule, your pace. So, you can drop anchor wherever you want. You can go paddleboarding or just relax in the sun. Renting a boat means that you can turn your day into a personalized island tour without any unnecessary hassle. Comfort and Privacy Unlike packed tour boats, a private rental offers comfort and space. You can lounge in the sun without someone stepping over your towel. Also, you can eat your favorite snacks and play your favorite music without any issues. It is your boat and you have full freedom to do anything you like. This flexibility is what makes boat rentals perfect for families, couples, and groups of friends alike. Before You Head Out Don't stress if it's your first time on a boat. Many rentals come with a friendly skipper, so you can just relax and enjoy. No sailing skills needed! Just pack the basics: Sunscreen A hat A towel to stay comfy in the sun Most boat companies offer extras, like: Drinks Snorkels Bluetooth speakers to keep the vibe fun Boats come in all shapes and sizes. So, take a look at the options and pick one that suits your plans and your budget. Photo by Vladyslav Cherkasenko on Unsplash
Travel Daily News
13-06-2025
- Travel Daily News
GAIN and CHTA forge partnership to accelerate hospitality tech
GAIN and CHTA partner to empower Caribbean hospitality through tech innovation, education, and strategic support for digital transformation and growth. MIAMI, FL – Growth Advisors International Network (GAIN) a leading global advisory firm specializing in hospitality technology and innovation, and the Caribbean Hotel and Tourism Association (CHTA), the region's leading hospitality association, proudly announce a strategic partnership designed to empower the Caribbean hospitality industry with transformative technology, education insights, and innovation-focused programming. This optimized collaboration unites GAIN's deep expertise in hospitality technology and property transformation with CHTA's unmatched regional membership network and commitment to advancing the Caribbean hotel and tourism sector. Together, the partners will deliver a suite of high-impact initiatives aimed at assisting Caribbean hoteliers and tourism professionals thrive in an increasingly competitive and technology-driven landscape. 'Our partnership with GAIN comes at a pivotal time as technology continues to reshape the hospitality industry,' said Sanovnik Destang, President of CHTA. 'This collaboration enables us to bring timely education, expert insights, and real-world innovation strategies to our members, helping them navigate the complexities of digital transformation and build more resilient, future-ready businesses.' The partnership will deliver: Thought Leadership Programming: A membership webinar series focused on topics like AI in hospitality, guest journey tech, revenue optimization, and sustainability. Innovation Advisory: Optimized tech advisory sessions to guide CHTA members in digital strategy, system selection, and innovation planning. Enhanced CHIEF Conference Collaboration:Expanded visibility and sponsorship opportunities at the Caribbean Hospitality Industry Exchange Forum (CHIEF), including GAIN's vendor sponsorship support and dedicated speaker stage presentations. Vendor Preferred Status: Curated solutions and exclusive business models for CHTA membership properties, from leading hospitality technology vendors. Co-Branded Initiatives: Joint marketing and communications, social media promotions, video features, and on-site visibility at key CHTA industry events. 'GAIN is honored to partner with CHTA, an organization that represents the backbone of the Caribbean's vibrant hospitality community,' said Michael Cohen, Managing Partner at GAIN. 'Together, we're committed to advising the region's hoteliers on harnessing technology and innovation to elevate the guest experience, improve operational efficiency, and drive sustainable growth.' This partnership reinforces both organizations' dedication to fostering a culture of innovation and excellence throughout the Caribbean hospitality sector.
