Zepto has slowed, and Aadit Palicha needs more than a big fund raise to fix it
(Originally published on Jun 30, 2025, 05:00 AM IST )
In the past few weeks, Zepto has been dealing with viral videos of one of its dark stores, Reddit threads around the company's work culture, and incessant X posts in which customers are sharing its bill summary to highlight hidden charges. The hyper-growth quick-commerce firm is under public scrutiny for a range of issues from dark store hygiene to complaints of dark patterns that manipulate customers. The company has defended itself by saying
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Time of India
2 hours ago
- Time of India
Zepto has slowed, and Aadit Palicha needs more than a big fund raise to fix it
Be it the disrupter unicorn's own moves to ensure stability, market dynamics or growing chatter around the company, Zepto's pace has moderated after a high growth phase of four quarters. A more robust liquidity reserve is necessary to drive the next expansion cycle. (Originally published on Jun 30, 2025, 05:00 AM IST ) In the past few weeks, Zepto has been dealing with viral videos of one of its dark stores, Reddit threads around the company's work culture, and incessant X posts in which customers are sharing its bill summary to highlight hidden charges. The hyper-growth quick-commerce firm is under public scrutiny for a range of issues from dark store hygiene to complaints of dark patterns that manipulate customers. The company has defended itself by saying
United News of India
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