Miran & Welnes Merge to Launch AI-Powered Health & Fitness Platform
May 01, 2025
Saudi Arabia's Miran and Egypt-based Welnes have announced a merger to create a unified digital health and fitness company, combining AI-driven personalisation with community-based wellness support. The new platform will be headquartered in Riyadh and aims to scale across the Saudi market, in line with national efforts to promote healthier lifestyles.
Miran, a Saudi-founded health tech startup, delivers personalised meal plans, workout regimens, and health insights through an AI-powered platform. The app has built a strong following among young users and is backed by regional angel investors.
Welnes, on the other hand, is a Cairo-based platform that connects users with certified coaches and structured wellness programmes. With backing from Flat6Labs, Samurai Incubate (Japan), UI Investments, and other investors, Welnes has positioned itself as a leading community-first fitness platform in Egypt.
The merger brings together Miran's technological infrastructure with Welnes' social engagement model, aiming to deliver a more integrated wellness experience for users. The deal was led by a Saudi angel investor and member of Doroob VC, reflecting broader investment momentum in the Kingdom's health tech sector.
Amr Saleh has been appointed CEO of the merged company, with Eslam Ali taking on the role of CTO. The combined team will focus on enhancing user experience and delivering a seamless transition between platforms, as they work to establish a comprehensive wellness ecosystem across the region.
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