River Island's new influencer-loved summer dress is so popular it is 'selling fast'
Jetting off somewhere tropical this summer? Then chances are that a shopping spree for some vibrant, loose-fitting clothes is on the cards.
One high street firm that has been impressing fashion fans this season has been River Island, with its latest capsule collection in collaboration with Atlas Art founder Adrianne Dimitrakakis going viral.
While multiple items in the limited-edition line are "trending" online, one that seems to have been singled out by influencers is the Blue Atlas Printed Maxi Dress - and it's already "selling fast."
The £56 summer frock boasts a vibrant travel-inspired print that reinterprets one of Dimitrakakis' own hand-drawn artworks, all which are famed for their remote island, overlooked coastal caves and Mediterranean store fronts.
This print will add a statement piece to your wardrobe, as it boasts palm trees, suns, slogans and more against a multicoloured canvas of pinks, greens, yellows and blues.
River Island Blue Atlas Printed Maxi Dress
Product Description
Falling to a practical maxi-length hemline, the Atlas Printed Dress features a chic square neckline and hangs from two chunky straps. Paired with sandals and sunglasses, it can easily be worn by the pool, to the beach and out for dinner when on vacation.
It's worth noting that River Island is not the only retailer to go wild for tropical-inspired prints this summer, as we have also spotted Nobody's Child's Cream Printed Cassidy Midi Dress with a bold, vintage pattern for £89.
Alternatively, New Look offers a very similar alternative with its Blue Vanilla Multicoloured Fruit Print Midi Dress that is a little more affordable at £35.
However, those taken with the River Island x Atlas dress wouldn't be alone, as travel influencer @travelswithdarcie singled it out of the entire collection in a recent TikTok video that was captioned: "Atlas x River Island Collection is GIVING for summer holiday outfits."
Viewers of the clip were quick to agree, as one rushed to say: "The dress omg I'm obsessed!!!"
A second viewer taken with the frock added: "Love this dress it's fab."
While a third added: "Aw the dress is so pretty! love the colours."
Meanwhile, River Island also mentioned the dress in a dedicated TikTok video calling it "the perfect summer dress."
Since the River Island website does not provide official reviews, there doesn't seem to be any negative critique at the moment. However, on Trustpilot, River Island has a 3.6 rating, with 50 per cent of reviews being one star.
Right now, the dress is still available to buy in sizes XS to XL, although, it is "trending" and "selling fast", so it may run out of stock soon.
Purchase the Blue Atlas Printed Maxi dress for £56 on the River Island website here. The entire 43-piece strong collection can also be shopped online here.
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