PROS Named a Leader in 2025 ISG Configure, Price, Quote (CPQ) Buyers Guide

Business Wire

08-07-2025

HOUSTON--(BUSINESS WIRE)-- PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced it was named a Leader in Overall Product Experience and Customer Experience in the 2025 ISG CPQ Buyers Guide. Among 18 vendors evaluated, PROS was recognized as both an Exemplary Vendor and a Leader, reflecting top performance in the areas that matter most to enterprise buyers.
'PROS demonstrates a clear understanding of the challenges that a broad range of enterprises face when configuring, pricing and quoting complex products and services,' said Stephen Hurrell, Director of Research, Office of Revenue, ISG.
The ISG CPQ Buyers Guide, published by global technology research and advisory firm Information Services Group (ISG), provides a comprehensive assessment of how well CPQ software solutions address enterprise requirements. It ranks vendors across seven evaluation categories spanning both product and customer experience.
'PROS demonstrates a clear understanding of the challenges that a broad range of enterprises face when configuring, pricing and quoting complex products and services,' said Stephen Hurrell, Director of Research, Office of Revenue, ISG. 'Its CPQ capabilities stand out by embedding advanced AI to improve both responsiveness, guidance and accuracy in pricing—capabilities that are increasingly critical in today's digitally driven sales landscape.'
As B2B sales cycles become more complex and customer expectations continue to rise, companies are under increasing pressure to deliver fast, accurate and personalized quotes across every channel. Traditional tools often fall short—particularly in managing configuration complexity, dynamic pricing and buyer-specific terms. PROS Smart CPQ is a modern solution designed to address these challenges by enabling sales teams to respond at the speed of customer demand, while maintaining consistency, compliance and profitability at scale.
'Our customers rely on PROS CPQ to shorten sales cycles, improve quote accuracy and deliver pricing that reflects both market conditions and customer expectations,' said Greg Davoll, VP, Product Management, PROS. 'Being recognized by ISG affirms the impact we're making—helping businesses compete more effectively and close deals with confidence.'
To learn more about PROS Smart Configure Price Quote solution, visit pros.com/products/cpq-software.
About PROS
PROS Holdings, Inc. (NYSE: PRO) helps the world's leading companies outperform across the top and bottom line. Leveraging leadership in revenue and pricing science, the PROS Platform combines predictive AI, real-time analytics, and powerful automation to dynamically match offer to buyer and price to product, accelerating revenue growth and maximizing profit. With solutions spanning pricing, revenue management, offer marketing, and CPQ, PROS helps businesses optimize transactions across every channel. Learn more at pros.com.