Meta deepens eyewear push with Oakley smart glasses launch
MENLO PARK, California: Meta is taking another swing at smart eyewear—this time with a sporty edge. The company announced a new partnership with Oakley to launch AI-powered glasses, broadening its footprint in the growing world of wearable technology.
The launch follows Meta's recent success with Ray-Ban Meta smart glasses and deepens its collaboration with eyewear giant EssilorLuxottica, the parent company of both Oakley and Ray-Ban.
The first product from this expanded partnership is the Oakley Meta HSTN, a limited-edition smart glasses model that blends Oakley's athletic design with Meta's artificial intelligence. The glasses feature a hands-free high-resolution camera, open-ear speakers, water resistance, and Meta AI capabilities built into the frame.
Meta said pre-orders for the HSTN glasses will open on July 11 and start at US$499. More models will roll out later this summer and begin at $399.
The Oakley Meta HSTN will debut at several high-profile sports events this month, including UFC International Fight Week and Fanatics Fest, to target a fitness-focused audience.
The product will initially be available in North America, Australia, and several European markets, with Mexico, India, and the United Arab Emirates set to follow by the end of the year.
Since their launch, Meta has already sold millions of Ray-Ban Meta glasses, driven by rising interest in AI-enhanced accessories that blend fashion and function.
With this new offering, Meta aims to cement its lead in the smart glasses space ahead of rivals like Snap, which said earlier this month that its Specs smart glasses will hit the consumer market in 2025. Other major tech players, including Google, are also exploring opportunities in the AI wearables space.
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These forward-looking statements are provided for illustrative purposes only and are not intended to serve, and must not be relied on by any investor, as a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of JVSPAC and Hotel101. These forward-looking statements are subject to a number of risks and uncertainties, including the ability of JVSPAC and Hotel101 to successfully or timely consummate the proposed Transaction, including the risk that any regulatory approvals are not obtained, are delayed or are subject to unanticipated conditions that could adversely affect the combined company or the expected benefits of the proposed Transaction; failure to realize the anticipated benefits of the proposed Transaction; the combined company's ability to execute on its business model, potential business expansion opportunities in foreign countries and growth strategies, retain and expand customers' use of its hotel services and attract new customers, and source and maintain talent; risks relating to the combined company's sources of cash and cash resources; risks relating to Hotel101's business; risks relating to the combined company's vulnerability to security breaches; risks relating to the combined company's ability to manage future growth; the effects of competition on the combined company's future business; the amount of redemption requests made by JVSPAC's public shareholders; the outcome of any potential litigation, government and regulatory proceedings, investigations and inquiries involving the parties to the Transaction; the impact of the COVID-19 pandemic on Hotel101's or the combined company's business and the global economy; and those factors discussed in JVSPAC's final prospectus related to its initial public offering dated January 18, 2024, under the heading "Risk Factors," in JVSPAC's Annual Report on Form 10-K for the fiscal year ended December 31, 2024 under the heading "Risk Factors" filed with the SEC on March 11, 2025 and other documents filed, or to be filed, by JVSPAC with the SEC. If any of these risks materializes or our assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that neither JVSPAC nor Hotel101 presently knows or that JVSPAC and Hotel101 currently believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect JVSPAC's and Hotel101's expectations, plans or forecasts of future events and views as of the date of this press release. JVSPAC and Hotel101 anticipate that subsequent events and developments will cause JVSPAC's and Hotel101's assessments to change. However, while JVSPAC and Hotel101 may elect to update these forward-looking statements at some point in the future, JVSPAC and Hotel101 specifically disclaim any obligation to do so. These forward-looking statements should not be relied upon as representing JVSPAC's and Hotel101's assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements. No Offer or Solicitation This press release does not constitute an offer to sell or the solicitation of an offer to buy any securities, or a solicitation of any vote or approval, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. The HBNB shares have not been offered, listed or registered in the Philippines with the Philippine Securities and Exchange Commission. Any future offer or sale thereof in the Philippines will be subject to registration requirements under the Philippine Securities Regulation Code unless such offer or sale in the Philippines qualifies as an exempt transaction. Brunswick Group -
