Aussie consumers issued urgent warning about viral Labubu toys
NSW Fair Trading took to social media on Wednesday to alert consumers to a spike in fake Labubu toys being sold online.
They warn that scammers are cashing in on the hype by flogging off counterfeit 'Lafufu' products or failing to deliver on orders altogether.
Fair Trading shared a visual guide to help buyers spot the difference between genuine Labubu figures and some of the knock-offs that are making their way into the country.
Key details include matte packaging for the real toys versus shiny packaging for the fakes, along with design differences.
Authentic Labubus have ears that sit closer together and feature nine distinct pointed teeth.
Authorities are urging shoppers to only buy from reputable retailers, steer clear of suspiciously cheap listings on overseas websites, and always check seller reviews before purchasing.
The official toys, sold by PopMart, retail for about $32 but are often snapped up by resellers who hike the price to well over $100.
NSW Fair Trading has encouraged consumers who have been scammed or have not received their item to report it immediately.
Labubus, which originated in Hong Kong, first gained popularity in Asia through 'blind-box' collectible culture and social media hype.
Its quirky design and limited releases quickly turned them into a sensation among collectors around the globe.
The toys are a popular fashion accessory, and have been seen attached to the handbags and clothing of a number of celebrities and social media personalities.
PopMart's valuation has skyrocketed on the back of Labubu's global success.
The company is now estimated to be worth $68.47 billion, surpassing major toy giants like Hasbro and Hello Kitty creator Sanrio.
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