Toyota Features Its Electric Car In Superman Movie
As excitement builds for the release of the new Superman movie, Toyota is using the film to promote its electric car. That might sound ridiculous, and in a way it is, but it's also an established industry marketing technique. We do question just how effective it is.The vehicle in question is the Toyota bZ, which used to be the bZX4. If you still don't know what that is, you're not even close to alone. That might be why Toyota is putting the thing in a movie, because most people don't even know it exists.
But the bZ doesn't look sexy, not even a little. We learn from a new promotional piece put out by Toyota that the little EV is owned by Lois Lane. Two employees of the Daily Planet, which is where Lois works, are using her car to drive around and gather info about an ongoing monster attack.
It's a dumb premise, but boy some people on YouTube are just showering the cheesy commercial with praise. 'Best Toyota Ad and glad that they are supporting evs,' wrote one. 'This is definitely my favorite commercial of all time,' said another.
'Toyota is Back (sic),' said another. We wonder where he thought the automaker went.
Our favorite comment is this one: 'Wait up Godzilla. I gotta charge my car lol.'
Like we said before, other automakers have done this sort of thing plenty of times. For example, in Batman Vs Superman, Bruce Wayne drives a Jeep Renegade as he tries saving people in the early part of that movie.
Many of the early Marvel movies featured SHIELD agents driving Acuras. Black Widow shows up in a new C7 Corvette Stingray in Captain America: Winter Soldier. We could go on, but you probably get the idea.
Will anyone actually buy a Toyota bZ because they saw it in the Superman movie? We think this sort of thing might work when the car is really cool, but with a ride like the bZ we just don't see it helping much, if at all. Remember, the Renegade still flopped after Bruce Wayne drove it.
Check out the Toyota commercial here.
Image via Toyota
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