From TikTok to TV, Robert Irwin is hot property
Thanks to Irwin's khaki-clad, in-house management team, which is headed by 'mummager' Terri, the youngest Irwin is fast becoming the brightest star in the Irwin firmament, flogging everything from Twisties and Hello Fresh to Pop! dolls and holiday parks. (The Irwin empire already includes a multimillion-dollar property portfolio, from Australia Zoo to the 130,000-hectare Steve Irwin Wildlife Reserve in Cape York, and a slew of residual-earning TV shows, books and magazines.)
Irwin's media career started in 2004 when a horrified world watched his dad, Steve, cradle his month-old son while dangling a chicken carcass over the snapping jaws of a 3.8-metre-long saltwater croc. The former chairman of the National Australia Day Council, Lisa Curry, later revealed the stunt cost Irwin snr the Australian of the Year honour.
But the Irwin hatchling survived. Homeschooled at Australia Zoo while surrounded by crocodile-infested ponds and gawking tourists, he was a regular on Jimmy Fallon's The Tonight Show by his teen years. In 2024, he got his own wax effigy next to his father's at Madame Tussauds Sydney. He has also co-hosted two seasons of Australia's I'm a Celebrity … Get Me out of Here!, was nominated for a Gold Logie, and won this year's AACTA for 'favourite media personality'. Even his fledgling love life has become tabloid fodder.
And now he's on the cusp of his biggest showbiz break yet: deep in training to compete on the US television series Dancing with the Stars, just as big sister Bindi triumphantly did a decade ago. It doesn't get much bigger.
Last year's finale drew a whopping 7.95 million viewers and garnered 32 million votes.
Now that's a lot of undies.
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