
My Gel Eyeliner Applies 'Like Butter' And Only Costs $8
There's understandably a lot of skepticism surrounding celebrity-founded brands — I too have been guilty of extra criticism towards these ventures, especially when it comes to beauty. So when I received a sample of the Star69 liner and learned that the af94 brand belonged to pop singer Halsey, I almost didn't bother. However, I quickly ate my words when it applied like literal butter to my lids, with a type of ease and level of control that I typically don't find with eyeliners of this consistency.
Other well-known eyeliners I've seen that claim to share a similar formula are the Bobby Brown Perfectly Defined gel eyeliner, priced at $36 a tube, and the Urban Decay 24/7 Glide-On pencil, priced at $23.
Another benefit to this smooth and lightweight gel-based composition is its exceptional staying power. Once this matte-finish eyeliner dries down, it doesn't budge for water, sweat, or even excessive rubbing. I've worn it in the dead of Los Angeles summers, to dance classes, and it's still remained impeccably in place, even better than liquid-formula eyeliners, which used to be my only liners of choice.
But this steadfast performance doesn't mean I can't manipulate the product to achieve a soft cat eye on those days when I don't want such a harsh look. Before it dries down, I'm able to smoke out the liner a bit into a wing with a fine eyeliner brush to help diffuse the edges, and then I run a clean, thin brush beneath the line I've just created to make a pointed wing.
As I mentioned earlier, I received my first Star69 eyeliner complimentary in the deep brown shade Leather Bound. However, I liked it so much ended up purchasing the jet black (Atomic) and navy blue shade (Myzul) on my own (there's a total of five to choose from). You also don't need a sharpener because it has a twist-up packaging design that automatically sharpens with each turn.
Available at Walmart starting at just $8 a pop, a few reviewers have also chimed in below to share the reasons why they also adore this lesser-known eyeliner.
Get it from Walmart for $7.92+ (available in five shades).
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Business Insider
a day ago
- Business Insider
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What's New On Netflix In July 2025? Our Top Picks Of The Shows And Films To Stream This Month
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Buzz Feed
a day ago
- Buzz Feed
My Gel Eyeliner Applies 'Like Butter' And Only Costs $8
As a beauty reporter, being pleasantly surprised by a product is one of my favorite things, especially when it's an industry underdog with an accessible price tag. This was my experience when I tried the af94 Star69 gel eyeliner, an under-the-radar cosmetic that, upon first swipe, proved itself to be a true hidden gem that I now use nearly every day. There's understandably a lot of skepticism surrounding celebrity-founded brands — I too have been guilty of extra criticism towards these ventures, especially when it comes to beauty. So when I received a sample of the Star69 liner and learned that the af94 brand belonged to pop singer Halsey, I almost didn't bother. However, I quickly ate my words when it applied like literal butter to my lids, with a type of ease and level of control that I typically don't find with eyeliners of this consistency. Other well-known eyeliners I've seen that claim to share a similar formula are the Bobby Brown Perfectly Defined gel eyeliner, priced at $36 a tube, and the Urban Decay 24/7 Glide-On pencil, priced at $23. Another benefit to this smooth and lightweight gel-based composition is its exceptional staying power. Once this matte-finish eyeliner dries down, it doesn't budge for water, sweat, or even excessive rubbing. I've worn it in the dead of Los Angeles summers, to dance classes, and it's still remained impeccably in place, even better than liquid-formula eyeliners, which used to be my only liners of choice. But this steadfast performance doesn't mean I can't manipulate the product to achieve a soft cat eye on those days when I don't want such a harsh look. Before it dries down, I'm able to smoke out the liner a bit into a wing with a fine eyeliner brush to help diffuse the edges, and then I run a clean, thin brush beneath the line I've just created to make a pointed wing. As I mentioned earlier, I received my first Star69 eyeliner complimentary in the deep brown shade Leather Bound. However, I liked it so much ended up purchasing the jet black (Atomic) and navy blue shade (Myzul) on my own (there's a total of five to choose from). You also don't need a sharpener because it has a twist-up packaging design that automatically sharpens with each turn. Available at Walmart starting at just $8 a pop, a few reviewers have also chimed in below to share the reasons why they also adore this lesser-known eyeliner. Get it from Walmart for $7.92+ (available in five shades).