'Vanishing' warning issued to anyone looking to buy a puppy
Pet fraud is surging, with one particular scam catching people out
Paul Hampson said the average victim lost £307 to the scam, but fraud experts have revealed they have seen much bigger losses
(Image: Getty )
Experts are warning the public against cruel scammers following a sharp rise in online puppy scams, leaving victims 'thousands' of pounds out of pocket. According to Action Fraud, reports of pet fraud surged by 24 per cent in 2023 compared to the previous year.
And experts predict it is rising year on year. Fraudsters are posing as breeders online - using fake listings, stolen images and even counterfeit websites to lure in unsuspecting buyers.
Victims often asked to pay deposits or additional fees for delivery and insurance, only to find the 'seller' vanishing without a trace. Action Fraud's data shows the average victim lost £307, but fraud experts have revealed they have seen much bigger losses.
Paul Hampson, director of CEL Solicitors, said the scams are causing significant emotional and financial distress: 'Buying a puppy should be a joyful and exciting experience, but it is turning into heartbreak for many.
'These scams can be incredibly convincing and how devastating the aftermath is for victims. People have paid thousands for new puppies, particularly during the Coronavirus lockdown, and the dogs just didn't exist.
'These fraudsters know how to pull on heartstrings. They'll show you stolen pictures of adorable puppies, promise quick delivery and then disappear once they've got your money. It's calculated and it's cruel.'
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Scammers frequently target buyers on social media marketplaces, using urgent language to pressure victims into sending money quickly - often via untraceable methods such as bank transfers or gift cards.
'Look out for poorly written or vague ads and sellers pushing for a quick sale. They might pressure you or make it seem like others are interested to speed up your decision. This could include using multiple fake accounts to comment on posts,' Paul said.
'You should also ask for vet records or proof of pedigree, if the seller is reluctant to share this, you should be questioning 'why?''
CEL Solicitors, which specialises in fraud recovery, has helped victims reclaim lost funds and is now warning prospective pet owners to stay alert.
'Always research the breeder, ask to see the puppy in person or at least have a live video call, and never pay using unsecured methods,' Paul advised. 'If something feels off, it probably is. While offers on social media and other platforms might seem tempting, sticking to recognised sources is best.'
To safely rehome a four-legged friend, consider adopting through charities like Dogs Trust, RSPCA or Battersea Dogs and Cats Home, which do not require upfront payments. Or look for Kennel Club-approved breeders, who undergo thorough checks.
Article continues below
Paul said: 'If you do send money to a scammer, report it to your bank and Action Fraud as soon as possible. Report the account to the platform you encountered the scam on. Seek legal support as firms might be able to recover the funds you lost.'
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