Oakley and Meta Launch Performance AI Glasses
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Oakley has announced a new collaboration with Meta to launch a category-defining product Performance AI glasses. The launch marks a major milestone in wearable technology by combining Oakley's sports design heritage with Meta's advanced AI and spatial computing.
Oakley Meta glasses will merge iconic Oakley aesthetics with Meta's leading technology. The product is designed to deliver real-time insights into physical performance and allow users to share key moments from both sports and daily life.
The global campaign will feature Team Oakley athletes, including World Cup winner Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes.
'For 50 years, we've been pushing the boundaries of what is possible, obsessed with solving unsolved problems,' said Caio Amato, Global President of Oakley. 'Together with Meta we are setting new bounds of reality. It is not only about pushing forward performance, but also about amplifying human potential as never before.'
Rocco Basilico, Chief Wearables Officer at EssilorLuxottica, added, 'This marks a bold new chapter in our wearables journey. With Oakley's iconic design legacy and Meta's breakthroughs in AI and spatial computing, we're setting a new standard for the industry.'
He also revealed the initiative is part of a broader, multi-brand strategy to build a connected eyewear category across various lifestyles and use cases.
Key highlights: Oakley Meta glasses fuse performance design with cutting-edge AI.
Campaign to feature athletes Kylian Mbappé and Patrick Mahomes.
EssilorLuxottica plans to scale connected eyewear across brands.
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