Australia's Next Top Model star Brooke Hogan criticised for 'tone deaf' paid post for luxury airline
The former Australia's Next Top Model star took to Instagram this week to share a paid partnership post for luxe airline Emirates.
The post featured a series of images showing Brooke enjoying the benefits of flying business class with the airline.
The carousel was titled: '7 honest things no one tells you about flying Emirates Business class.'
She the went on to extoll the virtues of the premium service, including a chauffeur-driven car service to and from the airport.
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Other benefits identified by the entrepreneur included 'world class food', and 'exclusive designer Bulgari amenity kits'.
'There's free flowing wine,' Brooke wrote on one image.
'They have an extensive selection of complimentary drinks served throughout the flight including Moët & Chandon and a selection of six award-winning wines.'
While the post was intended to elicit a sense of travel FOMO among her 619,000 followers, it appeared to have opposite effect.
Many took to the comments to crtiticise Brooke for what they claimed was a 'tone deaf' post.
'Meanwhile the rest of the world has normal jobs and will never be able to afford this,' one jealous fan wrote.
'Such relatable content,' another quipped, while a third jumped in with: 'Looks so nice, dreamy and out of touch.'
It didn't end there, either, with another offering: 'I mean you gotta get that bag girl, but this is a tough one to post and not cop some negative commentary.'
The post featured a series of images showing Brooke enjoying the benefits of flying business class with the airline
She the went on to extoll the virtues of the premium service, including a chauffeur-driven car service to and from the airport and 'free flowing wine' and the post elicited much criticism from followers
Yet another offered: 'Glad you had a great experience, but everyone knows what business class looks like.
'It's definitely a case of "how do you know someone flew business class? Don't worry, they'll tell you."'
It wasn't all negativity though, with many jumping in to the comments to admit their envy over the post.
'We flew Emirates business to Paris for our honeymoon last year. Wish I'd known about the chauffeur,' one follower wrote.
'It was so great, it has unfortunately ruined me for regular flights.'
Another chimed in with: 'OMG can I trade places with you,' while a third summed up the sentiment of many with: 'This is incredible.'
Daily Mail Australia has reached out to Brooke for comment.
It wasn't all negativity though, with many jumping in to the comments to admit their envy over the post. Brooke is pictured with son Billy, one.
Since appearing on Australia's Next Top Model in 2013, Brooke has taken her career across the globe while also being a regular fixture in both Sydney and Melbourne.
She's worked with a variety of brands from Myer, Tommy Hilfiger, Seafolly and YSL while also working as a television presenter for Channel 7's lifestyle show, The Great Weekend.
Brooke is also the founder of fashion and swimwear label Le Mon and the online Pilates platform Our Pilates.
The entrepreneur welcomed her first child, Billy, with husband Myles Pitt back in 2023.
The couple tied the knot in a lavish Mornington Peninsula wedding in 2022.
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