Ouch! Checkers shades Pick n Pay's Springboks kit in cheeky ad
Two years after that, Checkers Sixty60-inspired Springboks away kit went viral for all the wrong reasons at the Rugby World Cup, the supermarket chain has mocked its rival Pick n Pay's controversial jersey design.
The Boks unveiled their new look jersey, plus a colourful training one, at their first match of the year against the British Barbarians.
Earlier this year, Pick n Pay became a tier-one sponsor of the national rugby team. However, the public's response has been less than favourable.
In a social media post on Saturday, 28 June, Checkers threw shade at Pick n Pay over its Springbok match day design.
Without mentioning them, the supermarket chain joined many rugby fans in criticising the new look.
In the cheeky ad, a Checkers employee delivers 'kit feedback' to his manager.
Addressing his superior, he says: 'The response to the new kit is not great. Someone told me it looked like a bumper sticker, but on the front! It seems like it was designed in paint during load shedding'.
Checkers captioned the post, 'We're backing our boys no matter what', referring to the Springboks.
Take a look at the ad…
Meanwhile, the Springboks' colourful training kits on match day left much to be desired by South African rugby fans.
Here's what a few X users had to say about it…
@Jenmc_: 'These jerseys are going from bad to worse! I think the public should choose a jersey because these clearly cannot be left up to the professionals. Looks like someone took a bunch of hallucinogenics 🥴🫣 Stop making the brand look cheap'.
@clueclucks: 'Who chose this jersey? 🙄😲👹🤢🤮'
@BrendonWessels: 'That Springbok jersey would be hard to handle on a Brandy hangover'.
Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1 .
Subscribe to The South African website's newsletters and follow us on WhatsApp , Facebook , X, and Bluesky for the latest news.
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