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The Verge
23 minutes ago
- The Verge
AMC now warns moviegoers to expect ‘25-30 minutes' of ads and trailers
AMC Theatres is making it easier for moviegoers to know the actual start time of their film screening and avoid sitting through lengthy ads. A new notice has started appearing when people purchase tickets via the AMC website, warning that 'movies start 25-30 minutes after showtime.' This already mirrors the estimated runtime of AMC's preshow content, which includes ads and trailers, but now customers will be better informed if they want to arrive a little later without missing the start of their movie. This small change also tracks with a report made by The Hollywood Reporter last week that said AMC will soon start 'addressing the preshow on its ticketing platforms.' Starting today, AMC will also show more ads than before, meaning its preshow lineup may have to be reconfigured to avoid exceeding the 30-minute mark. The company made an agreement with the National CineMedia ad network that includes as much as five minutes of commercials shown 'after a movie's official start time,' according to The Hollywood Reporter, and an additional 30-to-60-second 'Platinum Spot' that plays before the last one or two trailers. AMC was the only major theater chain to reject the National CineMedia ad spot when it was pitched in 2019, telling Bloomberg at the time that it believed 'US moviegoers would react quite negatively.' Now struggling financially amid an overall decline in movie theater attendance and box-office grosses, AMC has reversed course, telling The Hollywood Reporter that its competitors 'have fully participated for more than five years without any direct impact to their attendance.'
Yahoo
33 minutes ago
- Yahoo
Plane passenger scores empty row with brazen seat hack: ‘Gotta admire the strategy'
It was the mother of all airline hacks. A scheming mom took seat squatting to new heights after she scored an entire row for her family on a United Airlines flight, as detailed in a viral Reddit post. In the post, titled 'Seat shenanigans — advanced tactics,' the Redditor described how they preboarded to see that the entire row in front of them was 'completely open.' Just then, a family of four boarded the aircraft in Group 2 and occupied the entirety of row 9, after which the mother started behaving somewhat suspiciously. 'Mom says to kids, 'Don't unpack yet,'' relayed the Redditor. 'Mom is anxiously refreshing the seating chart in the app.' The poster initially thought they were looking to see if they'd been upgraded to business class — something the poster had been waiting for as well. 'I check the app, see that row 9 is showing completely empty,' they wrote. 'So I think that they got the upgrade.' That's when they realized the fam was 'not waiting to upgrade' at all but rather attempting to game the seating system. 'They were watching the seating chart like hawks, hoping the seats don't get booked, waiting for the door to close, because they wanted to take over an empty row!' the Redditor exclaimed. It appeared that mom eventually won this game of mile-high musical chairs. 'Door is closed, and we're taxiing. The seats are theirs! Well played, mom!' they wrote. The Redditor then added, 'Oh, and I didn't get the upgrade… But a full row of three isn't so bad. Reddit users had mixed feelings about the seating hack with some praising the parent for her resourcefulness. 'You gotta admire their strategy. Not something I would do but wow!' gushed one. 'I don't see the issue here,' declared another. 'They waited until doors were closed to capture the seats. They knew they could be moved. I think it's fine.' A third pondered if the mom was actually a seat squatter, writing, 'The seat map is notoriously inaccurate, so that alone wouldn't incline me to think shenanigans — but the mother's behavior with telling the kids to not unpack yet and constantly refreshing her phone display is rather sus[picious].' The Redditor replied, 'Oh they were all smiles and high fives once we started taxiing. There was no doubt what they were up to.' Meanwhile, some critics shamed the parent for essentially taking seats that she didn't pay for. 'I really think people should sit in the seats they paid for,' critiqued one commenter, while another wrote, 'Some FA's will enforce the walk of shame.' A third recalled witnessing a fellow passenger's failed attempt at an unauthorized upgrade. 'I was on an intercontinental 10-hour flight,' they wrote. 'Exit rows were both empty. Huge leg space. 30 min into the flight, some guy decides to move and take one of the seats. Not 1 min later the FA comes 'Sir, you didn't pay for this seat. Go back now.' The move comes amid an uptick in seat squatting in the friendly skies. California-based etiquette expert Rosalinda Randall said that should one of these fly-jackers occupy your air chair, it is best to address the situation calmly and in good faith. 'Pull out your boarding pass. Not only to double-check [if] you are correct but also as proof if the seat squatter protests,' she said. 'If the seat squatter refuses to move, do not engage; do not recruit other passengers to rally; immediately request assistance from the flight attendant.'
New York Times
33 minutes ago
- New York Times
David R. Slavitt, Poet and Critic With a Side Gig in Pulp Fiction, Dies at 90
One day in 1966, not long after he wrote a scathingly funny review of Anya Seton's novel 'Avalon' in The New York Herald Tribune, David R. Slavitt arrived for lunch in Manhattan with the publisher Bernard Geis. Mr. Slavitt was an up-and-coming poet and novelist with a preference for the classics. Mr. Geis specialized in the opposite: He had just hit it big with 'Valley of the Dolls,' a salacious novel of sex and secrets by Jacqueline Susann. Having thrilled at Mr. Slavitt's work tearing down 'Avalon,' Mr. Geis asked him to write his own 'Valley of the Dolls.' Mr. Slavitt protested. He said he had a 'serious' novel, 'Rochelle, or, Virtue Rewarded,' coming out later that year, and didn't want to undermine it with something much lighter. Plus, he said, he was a highbrow author and translator of classical poetry, not a paperback hack. But the chance to try a new genre was too tempting. He hit on a solution: writing under a pseudonym, Henry Sutton. The result, 'The Exhibitionist,' about an actress and her rich father, appeared in 1967. Tame by today's standards, it was decried as near pornography. And it sold four million copies. Want all of The Times? Subscribe.
