Zoho Corporation Unveils AI-Powered Zia Agents, Agent Studio, and Agent Marketplace Across MENA
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Zoho Corporation, a global technology leader with over 100 million users worldwide, has announced the launch of its latest AI innovations— Zia Agents, Agent Studio, and Agent Marketplace —across the MENA region, marking a significant advancement in enterprise AI solutions. The rollout will extend to key markets including the UAE, Saudi Arabia, Egypt, Oman, Bahrain, Kuwait, and Qatar.
These new AI-driven tools are designed to enhance automation and decision-making capabilities for businesses, leveraging Agentic AI —a specialised form of artificial intelligence that enables digital agents to autonomously complete complex tasks with minimal human intervention.
Revolutionising AI Agents in Business Solutions
The Zia Agent Studio empowers businesses, partners, and developers to create custom AI agents tailored to specific industry needs. The platform offers no-code and low-code functionalities, making it accessible for businesses of all sizes to build and deploy AI-driven automation. These AI agents can be used for custom tasks such as VAT filing, sales automation, HR functions, and customer support.
Through the Agent Marketplace, organisations will have access to a wide range of pre-built AI agents, allowing businesses to integrate intelligent automation solutions into their workflows seamlessly.
Sridhar Vembu, Co-founder and Chief Scientist of Zoho Corporation, emphasised the company's commitment to pioneering AI-driven solutions that enhance business efficiency:
'Utilising Zoho's deep engineering expertise, its own data centres, and shared data model, we will develop powerful and usable solutions that drive customer value while retaining our commitment to customer flexibility and data privacy.'
AI Adoption Accelerating Across MENA
The MENA region is actively embracing AI-powered solutions as governments and businesses seek to boost economic growth, enhance productivity, and improve technological capabilities.
Hyther Nizam, President of Zoho Middle East and Africa (MEA), highlighted the strategic significance of AI adoption:
'Across the MENA region, there is a strong drive to position the region as a global leader in AI innovation. Zoho is committed to supporting these ambitious goals by providing intelligent, autonomous AI solutions that enable organisations to stay ahead of the curve.'
AI-Powered Business Efficiency
Zoho and its IT management subsidiary ManageEngine will soon introduce pre-built, task-specific Zia Agents across its extensive portfolio of over 100 business applications. These AI agents are designed to streamline key business functions, with applications in sales development, customer support, HR, IT help desk, and financial management.
Zoho's AI capabilities have been evolving over the past decade, from proactive and prescriptive AI to generative and now Agentic AI. The introduction of Ask Zia, a conversational AI assistant, has already transformed how businesses interact with Zoho applications by providing intelligent, real-time insights across different business functions.
With over 850,000 customers globally, Zoho's latest innovations position the company as a key player in driving AI adoption in business automation across MENA.
Future of AI in Business Solutions
Zoho's AI-powered automation tools are set to revolutionise how businesses operate, enabling greater efficiency, decision-making, and competitive advantage. As AI adoption accelerates across MENA, companies that leverage intelligent automation solutions will be better positioned to thrive in a rapidly evolving digital economy.
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