Zoho Powers Up CRM for Everyone Platform with AI to Elevate Customer Experience in Bahrain
'Multiple people in an organisation need access to customer information, yet historically, CRMs have been relegated to only sales teams,' said Hyther Nizam, President Middle East and Africa (MEA), Zoho. 'As we democratise CRM with the launch of CRM for Everyone, we also need to build in capabilities that make it easy for anyone to build and extend CRM with simple prompts, without having to be an expert in the system. This is where Zia's advanced capabilities come in. Now, anyone can create capabilities, workflows, or reports in CRM with a simple prompt. They can also make their CRM look the way they want with Zia's image to design capabilities.'
Available across all MENA countries, the new enhancements equip MENA businesses with a powerful set of tools including expanded capabilities from Zia and the introduction of two major features: Connected Records and Connected Workflows. Together, these additions mark a significant step forward in making CX tools more intelligent, accessible, and collaborative across the entire organisation. Among the advanced Zia capabilities is Report Creation with Ask Zia, a new agentic feature where users can simply issue a prompt to generate a report. Zia then builds the report in real time, respecting the user's access permissions, and allowing the user to visualise and even interrupt the process to make changes before resuming. This is part of a broader rollout of agentic AI across Zoho's platform. Similarly, Custom Module Creation enables users to configure their CRM setup using natural language, eliminating the need for code. Whether creating modules, modifying field types, or adjusting permissions, users can now tailor the system to their needs through plain-text instructions.
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