CM Punk's $40,000 ice cream bars: The story behind wrestling's sweetest thank you
A wrestling legend's heartfelt gesture, the story behind CM Punk's iconic ice cream bars has become the stuff of pro wrestling lore.
When CM Punk made his much-awaited wrestling return at
AEW Rampage
: The First Dance in August 2021, fans expected fireworks. What they didn't expect? Free ice cream. But true to his word, Punk sent 16,000 fans home with a frozen treat - a nostalgic nod to a demand he made over a decade earlier on WWE television.
What was CM Punk's pipe bomb?
The roots of this ice cream saga trace back to June 27, 2011. That's when Punk famously delivered his 'pipebomb' promo - a scathing, unscripted monologue that blurred the lines between storyline and reality. In the weeks that followed, he returned to WWE programming with a list of contract demands, one of which stood out: he wanted his face back on the discontinued
WWE ice cream bars
.
That line, half-joke and half-rebellion, earned one of the night's loudest reactions. Fans instantly latched on, chanting 'We want ice cream' in arenas around the world. WWE teased a revival - even releasing a T-shirt and featuring Punk holding an ice cream bar on promotional posters. But ultimately, the bars never returned.
Fulfilling a promise years later
Fast forward to 2021, and Punk finally got to make good on the ice cream dream — not through WWE, but in AEW. After delivering his emotional return promo in front of a raucous Chicago crowd, Punk told fans to grab a treat on their way out. The surprise wasn't just a gimmick, he had partnered with Pretty Cool Ice Cream to custom-make the bars and paid an estimated $40,000 out of his own pocket.
'That was a legit thank you,' Punk later said in an interview. 'Thank you for seven years of chanting my name.'
The moment became symbolic of Punk's bond with his fans, particularly in Chicago - his hometown and spiritual base in wrestling. Punk acknowledged that their chants, even during his absence, kept his name alive.
Now back in WWE as of late 2023, Punk's ice cream legacy still lives on as a fan-favorite tale of gratitude, passion, and a very personal thank you - sweetened with vanilla and chocolate.
Whether it's a promo or a frozen bar, when CM Punk delivers, fans remember.
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