
率先預覽 Kith 與 ASICS 六款即將發佈全新聯名鞋型
由 Reddit 用戶Vegan_North與 eBay 賣家 mysia6d 曝光,除了已提前在店內上架的 GEL-NIMBUS 10.1 「Black/Pure Silver」之外,六款聯名鞋型分別是 ASICS GEL-KAYANO 12.1「Peat/Cream」和「Tornado/Pure Silver」、GEL-NUNOBIKI 的「Deliciosoe/Pure Silver」、GEL-NIMBUS 10.1「White/Pure Silver」和「Black/Pure Silver」、JOG 100S「Espresso/Vanilla Ice」。
不過目前 Kith 與 ASICS 皆未透露確切發售資訊,僅預計在今夏登場,有興趣的讀者不妨持續關注。
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Refinery29
3 days ago
- Refinery29
Sydeon Joins New Balance As Gaming Ambassador — And I'm Already Influenced
If you've ever peeped Sydeon's Instagram feed, you know her love for New Balance isn't just for show. So it tracks that the Twitch streamer and content creator has officially joined the brand as its second gaming ambassador — and she's already putting in the work. 'I have put all of my friends onto this shoe. It's the 1906L. It's like a sneaker loafer,' the creator and Twitch streamer tells me. 'It was one of the first things that I asked for when [New Balance and I] started talking about our partnership. I was like, 'Look, the shoe is sold out everywhere. I can't find it in any of the colorways. If you happen to have an extra one, like please.'' Her excitement is so convincing that mid-answer I find myself (somewhat unprofessionally) Googling this mythical mashup of footwear. Yes, it is cool. And now I want a pair, I tell her. Advertisement ADVERTISEMENT Authentic brand–creator partnerships are like a good outfit: effortless, memorable, and sells itself. For Sydeon, although she's made a name for herself streaming gameplay on Twitch, her content has always reflected her broader interests in fashion and lifestyle, whether she's cosplaying as Rogue from X-Men, giving a wig tutorial, or travel vlogging foodie adventures overseas. Which makes it that much easier for a brand like New Balance to sign on. 'New Balance has this really unique outlook on their brand and on culture and just craftsmanship and individualism and all those things,' Sydeon says, 'and I think that kind of lined up with me as a streamer as well.' Ahead, Sydeon shares her thoughts on personal style, makes the case that cosplay is fashion, and offers tips on how to successfully partner with brands. Refinery29: How would you describe your personal style and how does it align with New Balance? I like to mix a lot of different things. I really love both feminine and masculine pieces together so I'll wear a really cute frilly top and then baggy pants and sneakers. I also really just go based off of mood. Sometimes I want a sort of athleisure look and sometimes I want to be really feminine and have lots of floral pieces. So it's kind of all over the place, like, I would say, I am as a content creator. New Balance is just all about being authentic, being yourself, being an individual, and they have so many different pieces that fit that mold. You have something like a sneaker loafer and then you have your everyday walking shoe, and then you also have really functional things for hiking or for basketball or whatever it is. New Balance has something for everyone and I like to be a little bit of everything in my personal style. Advertisement ADVERTISEMENT More and more brands are getting into the world of gaming. Where do you see that intersection of fashion and gaming going? I think the intersection of fashion and gaming is really at the beginning of its peak. There are so many gamers and content creators who have such a love for fashion and a lot of gamers and content creators are becoming more mainstream. You see people who have loved games and have maybe been quiet about them in the past because it wasn't as cool, and you find out now that everybody has loved games as much as they have loved fashion and sports and stuff. It feels like it's become one of the mainstream things now, which is really exciting because you get opportunities like this with New Balance. I feel like some people who aren't in the world of anime or cosplay or gaming see cosplay as more costume than fashion or art. To those haters or skeptics, how would you defend cosplay as fashion? I think cosplay is self-expression in a very niche form. Oftentimes people look at cosplay and they're like, "Oh, you're just dressing up in costumes, but it's not Halloween." Yada yada. Cosplay for me and for a lot of other people is craftsmanship. It is sitting down for hours and working on something, building something from hand, from scratch, altering things and I think a lot of people kind of forego the idea cuz it feels like silly costumes, but it takes a lot of the same craftsmanship as fashion does. Some of my favorite cosplayers do cosplay in a way that really meshes well with fashion because they'll take their character and then [remake it]. What if this was casual? What if they were just wearing something on the street? What would they look like? Advertisement ADVERTISEMENT Who are some of your favorite cosplayers? One of my favorites since the dawn of time is Snitchery and she's one of my favorite people to watch change throughout the industry. I've been following her probably since like 2018 or something like that and I remember she used to do just portrait cosplay and now I'm seeing her at every world premiere for every movie and she always comes dressed according to the movie but in a fashion sense. Yeah! Then of course Stella Chu is another cosplayer I love. She's in LA and she's worked with me before on cosplay. She's really sweet and she's super talented. Like her warehouse is just full of 3D printers and stuff everywhere. I'd love to get your two cents as someone who has built a career off of creating and streaming. Once you've built that community, how do you branch out from your usual lane with a new partnership or a new project that's maybe outside of how your audience usually knows you? I think it's really important to explore a lot of different avenues and I think that I'm lucky that my personality just has always allowed me to do that. I think it's a little bit scary when it feels like, 'Oh, my audience is so used to me sitting down and playing the same game every day for 12 hours. What are they going to think when they find out that I've partnered with a brand like New Balance?' Where it's like, 'Oh, I didn't know you were interested in that kind of thing.' Except my community definitely knows. I talk about fashion and sneakers and stuff like that all the time. Advertisement ADVERTISEMENT But maybe if a community wasn't [aware], I think it's just fun to challenge yourself and challenge the people around you, your community, and I think you'd be really surprised how many people are interested in the same things as you. Because people are multi-faceted. They might enjoy gaming, but they probably enjoy so many other things and I think it's always worth taking the risk. And even if it doesn't work out, you tried something that was authentic to you and that's what matters the most. What are some tips you have for creators who are looking to work more with brands? For a creator who's looking to work more with brands, obviously being brand-friendly is one of those pretty important things. I think if that falls in line with who you are as a creator, then it's great to be on that route. I think that when you are yourself and your genuine interests are out there, brands will take notice. I'm not a brand, but if I were, I would probably be really excited if I saw someone who was genuinely excited about what I already do, you know? This interview has been edited and condensed for clarity. For more stories like this, sign up for our Good Game newsletter . Advertisement ADVERTISEMENT


Tom's Guide
3 days ago
- Tom's Guide
Epic New Balance sale live from $11 at Amazon — 15 deals I'd buy on sneakers, apparel and accessories
New Balance is holding a sale of epic proportions this week! Right now you can score deals on some of the best running shoes, sneakers and apparel we've tested. For example, right now the New Balance Fresh Foam X 1080 V13 Running Shoe is on sale from $76 at Amazon. We rank these as the best running shoes for versatility, as they're well suited to everything from recovery to tempo runs. While they're not the fastest feeling shoe out there, they're super cushioned and great for a variety of users. Plus, you can grab this New Balance Seamless Longline Sports Bra on sale from $16 at Amazon. This is a perfect pair with those new running shoes. Prices vary based on your choices of size and color, so check out the different color options available in your size to find the best discounts. For more savings, see out Amazon promo codes coverage, and check out the Yeti deals I'd shop from $15 at Amazon. These New Balance running slides will treat your feet to some well deserved comfort during your recovery. These are lightweight and have a Fresh Foam midsole to support your feet. Plus, they slip on in a flash. These flexible shoes offer plenty of support, thanks to an incredibly cushiony Fresh Foam X midsole, a TPU heel clip and a wrapped rubber outsole that looks great. With a synthetic and mesh upper and knit mesh covering the shoe's outer layer, it's also comfortable and breathable. The New Balance 480 V1 offers a delightfully fresh take on the classic monochromatic basketball-style, low-cut sneaker. They feature an all-leather upper, generously sized tongue and grippy white rubber soles for traction. New Balance brings the style with these casual sneakers. They have soft cushioning underfoot to keep you comfortable and a suede and mesh upper that feels premium. The New Balance Fresh Foam X Evoz V4 can be yours with discounts as much as 50% off right now! These have Fresh Foam X midsole cushioning that makes for a stable, comfortable running shoe. All the color options look super sleek, too. Whether you're looking for a new pair of shoes to run errands in or train for a marathon in, these Arishi v4 shoes are a great pick. They feature Fresh Foam midsole cushioning for comfort and a textured mesh upper for breathability. For support and extra durability, a rubber outsole completes this shoe. The super-cool New Balance 408 V1 sneakers are on sale for a discount right now. These casual sneakers have a sporty look inspired by New Balance running shoes, paired with durable cushioning and a mesh upper to keep your feet from overheating! This stability shoe is an excellent choice for long runs and recovery days. It's not made to win any races, but it's supportive, durable, and planted with every stride, thanks to its wide, sturdy outsole and well-cushioned midsole. It even made our list of the best running shoes you can buy. If you want a shoe that feels like it gives you a zesty boost, the New Balance FuelCell SuperComp Trainer v3 is a great pick. Its carbon fiber plate adds extra spring, perfect for speed workouts and race days. This New Balance t-shirt is a nice find, as it's now dropped to just $15. It's made with 100% cotton and is a nice pair with casual outfits or running gear! These running shorts have seen massive discounts in certain sizes and colors, so they're a must-have addition to your kit. They dry fast and have easy-access pockets to store your stuff. Plus, they come in a range of eye-catching colors. On sale starting from just $14, this New Balance tank top is a great addition to your running kit. It has reflective banding for a unique look and is made with breathable mesh that wicks sweat, keeping you cool and dry as you sweat it out! This New Balance sports bra is a nice find with prices starting from $16. Its simple design is stylish, and thanks to its seamless construction and enhanced straps, it won't chafe and will keep you supported. It also wicks sweat off your body and has optional removeable pads. Fill your dresser with this 4-pack of New Balance boxers, now on sale for just $17. These come in a ton of different color combinations, made with an athletic fit and lightweight mesh fabric. New Balance also touts that they reduce chafing and have an improved range of motion. These cute New Balance shorts are great for working out thanks to their breathable design! They'll wick sweat off your body while you're on the move and have pockets to store your stuff.

Hypebeast
5 days ago
- Hypebeast
Bad Bunny's adidas Gazelle Indoor Escapes to Cabo Rojo in This Week's Best Footwear Drops
Summer is still going strong and footwear brands are making the most of it by dropping seasonal looks. This week we seeNike,New Balance,Crocs,Jordan Brand,ASICS, andadidasall offering notable sneakers. Before we work our way through all 10 drops, let's look back at the key storylines that emerged last week. Our latest feature for the footwear space covers the10 new lifestyle sneakers that are defining 2025, from low-profile pairs to sneaker loafers. As for the typical news slate, Tom Sachs'NikeCraft Mars Yard 3.0made headlines again with the launch of the I.S.R.U. app and official images of the kicks. We also shared a complete preview of what to expect from theNike SB Air Max 95'Cactus Flower.' Meanwhile, an'Autumn Leaves'version of the Air Force 1 Low went viral as well. For Jordan Brand, Hiroshi Fujiwara revealed afragment design x Union LAx Air Jordan 1 High OG 'Sport Royal' andNigel Sylvester'sAir Jordan 4 'Sail/Cinnabar' is now expected to drop next year. Elsewhere in the sneaker space, a complete preview of theSalehe Bemburyx New Balance 1000 'Fog Be The Cloud' surfaced andAimé Leon Doredropped another New Balance 860v2 trio. The American sportswear brand also announced that the204L sneaker, hot off of its Kith collaboration, has its in-line debut taking place later this more noise in the space, teasing its second Salomon collaboration, which involves the XT-6 this time. For adidas, it delivered theMegaride S2while a first look at a floral Stan Smith byatmos pinkhit the net. With all of last week's major headlines revisited, let's dive into this week's top drops, starting with the latest entry in Nike's 'NY vs. NY' series. Afterwards,slide by HBX to shop sneakers that are available now. Release Date:July 22Release Price:$130 USDWhere to Buy:SNKRSWhy You Should Cop:When it comes to summer streetball, New York City is the place to be. Its NYvsNY tournament unites the best young hoopers and is often paid homage to with thematic sneakers from Nike, which hosts the event. This year's pair features the Air Force 1 Low in white with lenticular Swooshes, lateral NYvsNY heel branding, and a semi-translucent mint outsole. Release Date:July 22Release Price:$135 USD to $140 USDWhere to Buy:SNKRSWhy You Should Cop:In case you missed out last week, Arts-Rec's two-shoe collaboration with Nike SB is back for a second drop. Both its SB Dunk Low and SB Air Trainer 1, the latter of which is back for the first time in years, feature animal print-inspired overlays. The SB Dunk Low's mixed material build also carries notes of orange, green, and pink while the SB Air Trainer 1 combines pink with maroon and rust orange. Release Date:July 23Release Price:$160 USDWhere to Buy:New BalanceWhy You Should Cop:It's been less than three months since New Balance introduced the ABZORB 2010 sneaker to the market and the model's already made its mark on 2025. On top of a high-powered list of collaborators, from Ronnie Fieg to Comme des Garçons HOMME, the brand has been assembling rich color compositions, which is set to expand this week with the introduction of the 'Linen' colorway. This pair sees its pigskin suede, leather, and mesh upper adorned with various brown hues while yellow strikes the midsole. Release Date:July 24Release Price:$135 USDWhere to Buy:SNKRSWhy You Should Cop:With the WNBA's All-Star festivities now in the rearview mirror, it's time for the rest of the season to unravel. For Sabrina Ionescu, her prowess on the court continues to be amplified by her newest signature shoe, the Nike Sabrina 3. Introduced just a week ago for the All-Star break, it's back for the launch of its lead 'Blueprint' look. The court-ready sneaker is highlighted in 'Glacier Blue,' combining with 'Metallic Gold' Swooshes and an icy translucent outsole. Release Date:July 24Release Price:$140 USDWhere to Buy:BeASpungeWhy You Should Cop:Salehe Bembury surprised sneakerheads when he announced that his rare 'F&F Tree Camo' colorway of the Crocs Pollex Clog would be releasing to the public, nearly three years after revealing the design and calling it an F&F-exclusive. This prompted fans to consider if the Crocs Pollex Juniper 'F&F Tree Camo' would see a similar treatment after being unveiled in 2024. Now, a similar fate will be met after all as the camo-equipped sneaker is set to drop this week with a gum sole backing its outdoor-ready upper. Release Date:July 25Release Price:$225 USDWhere to Buy:A Ma ManiéreWhy You Should Cop:A Ma Maniére made history as one of two collaborators to work with Converse, Jordan Brand, and Nike for one sneaker campaign last year. Since then, it's continued to work closely with the Swoosh, dropping additional takes on the Air Force 1 Low and Air Max 95 last month. Now, it's back with another version of the Air Jordan 5, producing a 'Black Collective' colorway that combines black and white with 'Burgundy Crush' and 'Violet Ore' detailing. Subtle co-branding is scattered throughout the sneaker and its special packaging. Release Date:July 25Release Price:$210 USDWhere to Buy:ASICSWhy You Should Cop:Another curated style by Kiko Kostadinov Studio and the ASICS SportStyle development team is here: introducing the US6-S GEL-KINETIC FLUENT. Key changes to the lifestyle sneaker include a leather toe panel, a familiar pull tab loop at the tongue, and two-tone mesh. Three colorways of 'Black/Vanilla,' 'Glacier Grey/Soft Sky,' and 'Cayenne/Copperhead' offer distinct looks for the reworked sneaker. Release Date:July 26Release Price:$140 USDWhere to Buy:adidasWhy You Should Cop:Bad Bunny and adidas came together to celebrate Puerto Rico, where Benito is performing a 30-show residency, by assembling three colorways dedicated to three different parts of the Caribbean island. Now, the duo's pink 'Cabo Rojo' pair is set to receive a global launch, paying homage to the town's salt flats and rare pink water. His reinterpretation of the Gazelle Indoor, one that combines a puffed layered tongue, size tag at the heel, and altered toe layout, hosts this summer-ready rendition of the shoe. Release Date:July 26Release Price:$320 AUD (approx. $209 USD)Where to Buy:Above The CloudsWhy You Should Cop:Australia's Above The Clouds has worked closely with ASICS in recent years, most recently producing a wide variety of GT-2160s. Now, the duo is ready to drop two takes on the GEL-QUANTUM 360 I. The agile sneaker merges the worlds of performance and style with an extended lacing system combining with a reinforced toe cap in silver, as well as a bonded mesh layering structure. Its two 'Soft Yellow' colorways combine with red and black respectively. Release Date:July 26Release Price:$220 USDWhere to Buy:SNKRSWhy You Should Cop:Jordan Brand kicked off its new 'Rare Air' series with two takes on the Air Jordan 1 High OG and, later, a special Air Jordan 3. The theme, which draws inspiration from early sample pairs with unique branding elements, is now being imagined through the lens of the Air Jordan 4. Removable tongue patches reveal 'JORDAN RARE AIR' text, which is present in either white or a limited edition gold.