Fruity Florals Lead 2025 Perfume Trends, Plus Top New Scents To Shop

Forbes

30-05-2025

Juliette Has A Gun Miami Shake
Juliette Has A Gun
Classic perfumes will always stand the test of time, but if you're looking for a trending option this summer, you can't go wrong with a fruity floral. That's especially the case for anything strawberry, which is dominating the category. But that doesn't just mean dessert-esque fragrances—the note can go sophisticated and subtle. It's part of the larger gourmand trend that has been leading the fragrance world and taking unexpected turns. These are the top new fruity floral and gourmand scents, as well as the best new perfumes spanning every category for summer 2025.
Chanel Chance eau Splendide
Chanel
A raspberry accord is what instantly catches your attention in the fifth fragrance in the Chanel Chance family. Rose geranium, cedar, white musk and iris round out the floral gourmand, which is delicate, optimistic and bright, all while paying homage to the Chance scents that have come before it. $176, chanel.com
Chloé Atelier Des Fleurs Cedrus Intense
Coty
A woody amber, this perfume tells the story of cedarwood as it evolves throughout the day. It opens with bergamot and crushed leaves, has a heart of leathery rose, and cedarwood, sandalwood and Indian sand vetiver for a deep, creamy base. $354, nordstrom.com
Terre d'Hermés Eau de Parfum Intense
Hermés
Woody and wonderful, Hermès perfumer Christine Nagel dreamed this up as an interpretation of the inner fire that animates people and the planet. Notes of bergamot, burning wood and lava stone achieve that effect. $168, hermes.com
Henry Jacques Il Y Avait Un Jardin… II
Henry Jacques
Family-owned French perfume brand Henry Jacques has been carefully crafting fragrances using old world techniques for decades. Now they're launching their first cologne-inspired eau de toilette, 'Il Y Avait Un Jardin…' which translates to 'There Was A Garden…' Delightfully fresh and woody, it blends trio of citrusy top notes—lemon, bergamot and mandarin—with lavender and nutmeg and a base of vetiver and tonka bean. $350, parfumshenryjacques.com
D.S. & Durga Rum Bay Rum
D.S. & Durga
A trio of limited-edition scents pays homage to both old-fashioned classic menswear and colognes. Rum Bay Rum is a stiff drink from a bygone era, with bay rum, sandalwood, clove, neroli and juniper berry. There's also Golfjazz that brings you to the putting green with notes of grass, limes, leather, mint, moss, patchouli, mimosa, cypress and cedarwood, as well as Grey Blazer, which conveys soft herringbone tweed with green spices, hedgerow flowers, virgin wool, tea, cyclamen, mandarin, guaicwood, carnation, tonka and lavender. $210, dsanddurga.com
Bulgari Eau Parfumée Au Thé Vert
Bulgari
Bulgari has many iconic scents but this green tea one just might top the list. Originally created in 1992 as an exclusive gift for the house's top clients, the perfume has been updated with a new formula that spotlights a deeper and natural concentration of tea. Light and citrusy, the scent is completed with a floral accord of neroli petals and bergamot. $250, nordstrom.com
The Maker Revel
The Maker Revel
Accurately named, the muse behind Revel is celebrations—and this sparkling fruity-floral will surely put you in the mood to party. Warm and energizing, the effervescent blend of pineapple, lychee, frangipani and musk will amp you up for a time out on the town. $175, themaker.com
Krigler Octave Aurum 25
Krigler
Enjoy a night at the opera with this deep woody amber perfume inspired by the Paris Opera. Named after the 'golden key,' a reference to octaves in music, the perfume was created in 1925 to pay homage to the Krigler family's appreciation of the Palais Garnier. The velvet curtains, polished wood and softness of satin gloves they frequently saw there is captured in the rich, sophisticated blend of bergamot, olibanum, black pepper, lavender, iris, coffee, tonka bean, vanilla, patchouli, cedarwood and oud. $855, krigler.com
LoveShackFancy Love on the Beach
LoveShackFancy
Plenty of perfumes try to capture the beach in a bottle, but this one truly transports you to a sun-dappled shoreline, somewhere tropical with a breeze carrying the smell of coconuts and salt water. To add a floral touch—and give it that LoveShackFancy signature—it also has frangiapani. $125, loveshackfancy.com
Valentino Donna Born in Roma Extradose
Valentino
The latest in the Born in Roma continues the theme of exploring the ancient city after dark. The big, vibrant ambery floral plays on that notion of the allure of a timeless adventure in the eternal city with vanilla, cassis accord and rum. Go for his and hers with the men's version, Valentino Uomo Born in Roma Extradose, a woody amber. $198, valentino-beauty.us
DedCool Mochi Milk Eau de Parfum
DedCool
Sweet and snuggly, this is nostalgic comfort in olfactive form. The gourmand skin scent feels like surrounding yourself with fluffy clouds. It opens with peach nectar and incense with a jasmine heart and base of sandalwood, amber and white musk. $90, dedcool.com
Jo Malone Beach Blossom Cologne
Jo Malone
This doesn't capture just any beach—it's the Seychelles, where you'll find the rare sea coconut, dubbed 'coco de mer,' which is the muse of the scent. Coconut water, lime, tonka bean and vanilla create the unisex blend that brings you straight to a tropical shoreline. $168, sephora.com
Glossier You Fleur
Glossier
Glossier's skin scent has been an undeniable hit. Fleur, the latest iteration, gives it a floral twist that's still subtle, true to the fragrance's DNA. Mineral salt accord, apricot skin, osmanthus, ylang ylang and musky ambrox lend it a velvety turn. $78, glossier.com
YSL Libre L'eau Nue
YSL
Diaphanous and airy, there's an interesting story behind this perfume's lightness: It's the first alcohol-free scent from YSL. The oil-in-water formula gives skin a glowing radiance while imparting it with a juicy, citrus floral scent that pays homage to Mediterranean summers, courtesy of bergamot, green mandarin and orange blossom. $145, yslbeautyus.com
Molton Brown Bluebell & Wild Strawberry Eau de Parfum
Molton Brown
Imagine taking an alpine walk in the spring and encountering bluebells, the gently scented wildflower that's at the heart of this floral fruity scent. Its counterpart is strawberry to bring some sweetness to the perfume. Violet leaf, amber accord and driftwood round out the mix with an earthy, soft touch. $180, moltonbrown.com
Les Eaux Primordiales Ambre Superfluide Eau de Parfum
Les Eaux Primordiales
Deeply French in its approach and craftsmanship, Les Eaux Primordiales is finally available stateside. Each bottle of perfume is made by hand in their workshop following authentic traditions of French haute perfumerie. Warm and delicious, Ambre Superfluide brings a long winter day spent next to a fire to life, with apple and cinnamon pie and gingerbread cooking on the hearth. It opens with honey, apple, cinnamon, sesame and bergamot; has a heart of rose, cardamom and fir balsam; and a base of black vanilla, amber, tobacco, rum, benzoin and musks. $295, nordstrom.com
Maison Francis Kurkdjian Kurky Eau de Parfum
Maison Francis Kurkdjian
Look through the back of bottle and you'll see doodles printed behind the label. This perfectly encapsulates the story behind the scent, which is the master perfume's childhood. It's even named after his childhood nickname, Kurky. One olfactive reference is the sugared almonds he received in a bright orange box for his baptism, which he still has and treasures today. The whimsical gourmand is made up of a red fruit accord and white musk base. $245, franciskurkdjian.com
Tom Ford Fucking Fabulous Parfum
Tom Ford
Somehow the name and the scent are equally attention-grabbing. Now the original is even more potent thanks to an even bigger dose of leather and new notes of fir balsam and roasted tonka bean. $608, tomfordbeauty.com
Coach For Men Eau de Parfum
Coach
The black lacquer bottle is the perfect representation of the juice inside: a spicy, woody floral that's deep, dark and a little mysterious. Meant to capture the energy of Coach's New York City home, it was created by perfumer Juliette Karagueuzoglou with top notes of bergamot oil and cardamom, a heart of geranium and cedarwood, and a base of Saffiano leather and vetiver. $122, coach.com
Vacation Grand Cuvée
Vacation
Vacation burst onto the scene with their brilliant marketing and SPFs that don't feel like sunscreen. But another element of their success is their delicious scents, which are not only available in sunscreen format. This eau de toilette was inspired by the heart of their Chardonnay Oil SPF 30, blending argan, amber, vanilla bean, cognac, cedarwood and, of course, notes of champagne. $60, vacation.inc
WA:IT AKA
WA:IT
'Aka' means 'red' in Japanese, signifying the new energy that spring ushers in. The functional fragrance is meant to boost mood, bring inner balance and spark the senses, all while imbuing a sense of clarity and peace. The combination of grapefruit, pink pepper, saffron, cinnamon, juniper berries, lavender, patchouli, frankincense, cypress, cedarwood, amber and plant-based musk make for a serene blend. $175, waitbotanicamente.shop
Ellis Brooklyn Guava Granita Eau de Parfum
Ellis Brooklyn
Take a whiff of this sweet and fruity juice and you'll almost feel a fruity cocktail with a tiny umbrella in your hand and the sand beneath your toes. Tropical notes of guava, banana and mango blossom mingling with vanilla and almond milk bring a sun-drenched vacation to life. $115, ellisbrooklyn.com
NOYZ Detour Eau de Parfum
NOYZ
Imagine rolling down the windows, taking in the breeze and simply following wherever the road takes you without a destination in mind. That's the mood perfumer Jerome Epinette captured in this floral gourmand that feels carefree and open to anything. That nonchalance is achieved with a trio of white florals—gardenia, jasmine and tiare—and apple blossom, skin musk and vanilla. $85, noyz.com
Bulgari Allegra Insieme Eau de Parfum
Bulgari
Created by father-daughter duo Master Perfumer Jacques Cavallier and Camille Cavallier, Insieme honors the bond of lasting friendship. Meant to celebrate moments together, the woody juice is bright, happy and optimistic, with the combination of cedarwood, patchouli, peony accord and mandarin. $295, neimanmarcus.com
Glasshouse Perfume Pencils
Glasshouse
An innovative way to package perfume, these pencils are ideal for on-the-go and travel—you can touch up with them anywhere. Ideal for gifting, the pretty packaging includes two solid pencil perfumes: Kyoto in Bloom spotlights camellia and lotus, while Midnight in Milan features saffron and rose. $40, glasshousefragrances.com
Altaia Woo(e)d Eau de Parfum
Altaia
The clever name says it all: This woody scent is meant for wooing. Warm and intriguing yet grounding, it pulls people, sparking an attraction. Atlas cedarwood, Gaiac wood, leather, cardamom and cistus make for a spicy sweetness. $255, beautyhabit.com
Juliette Has A Gun Miami Shake
Juliette Has A Gun
Proof that the strawberry perfume trend is still going strong, the muse behind this one is—you guessed it—a Miami summer. That makes for one sweet treat with a combo of wild strawberries, whipped cream and vanilla in a bright rainbow bottle that sums up the juice inside. $115, juliettehasagun.com
Boy Smells Woodphoria
Boy Smells
Major changes recently landed at Boy Smells—the gender fluid scent company unveiled a rebrand with new packaging of their perfumes and candles. Woodphoria is a woody floral that smells like an enchanted forest with notes of coconut water, fig leaves and sandalwood. $78, sephora.com
Arquiste Tropical Eau de Parfum
Arquiste Tropical
Welcome to the jungle. Filled with fruits and flowers, it brings a tropical paradise to life with notes of champaca orchids, ripe guava, fresh ginger, Mexican vanilla and mahogany. A modernist garden in Mêrida, Yucatán served as its muse. $225, arquiste.com
Trudon Under the Trees Candle
Trudon
As part of Trudon's Lost In A Moment Summer Capsule collection, Under the Trees is the perfect summer candle. It feels like stepping into a vegetable garden after the rain, when scents are elevated and crisper. It opens with crisp cucumber and blackcurrant, has a heart of spearmint and jasmine, and a cedarwood base. $140, trudon.com
Initio Power Self
STUDIOJ | STUDIO CALONE/JASPAR
The name Power Self is quite literal here, as the unisex woody floral scent is designed to connect fragrance and the brain's sensory receptors to boost confidence. The blend of white flowers, osmanthus, white rose, magnolia, black pepper, ambrox, sandalwood and musk molecule is sure to put a pep in your step and improve well-being as intended. $410, initioparfums.com
Maison Margiela Replica Never-Ending Summer Eau de Toilette
Maison Margiela Replica
Who doesn't want to smell like an Italian summer? Pretend you're on the Amalfi Coast with this solar floral with notes of spritz, orange, vetiver, cedarwood and patchouli. $165, sephora.com
Cirque du Soleil L'Eau de Parfum
Cirque du Soleil
Anyone who has ever seen a Cirque du Soleil show knows the thrill of sitting at the edge of their seat watching performers pull off amazing acrobatic feats. Somehow this gourmand captures that in fragrance form, with notes that stir up a sense of adventure and excitement, including florals, sandalwood and caramelized amber. $195, parfumcirquedusoleil.com
L'Objet Blindfold Eau de Parfum
L'Objet
Skin scents are in and this is the latest to explore the notion of human closeness. Like a warm hug, the woody, powdery musk combines suede, sandalwood, patchouli, musk, tonka bean and amber. $250, l-objet.com
Penhaligon's Fortuitous Finley
Penhaligon's
Essentially the horse girl trend in olfactive form, even the bottle topper is all about the equestrian. Cardamom, black pepper, salted pistachio and matcha-dusted violet leaf will make you want to break out the riding boots. $335, nordstrom.com
Heretic Midnight Toker Eau de Parfum
Heretic
You'll be high on Heretic with this perfume mostly crafted from natural ingredients for an addictive effect. Lush and smokey, it's reminiscent of clove cigarettes, with notes of clove, cypriol, orris root, jasmine, apricot, tobacco, vanilla, birch tar and labdanum. $165, hereticparfum.com
Hermès Poivre Samarcande Eau de Toilette
Hermès
Each fragrance in Hermès's Hermessence collection, Spices from Faraway, tells the story of two materials beautifully blended together. In the case of Poivre Samarcande Eau de Toilette, perfumer Jean-Claude Ellena looked to the memory of an oak tree that "used to grow in front of my house. Eventually, it had to be felled. The peppery, musky and slightly smoky scent of the cut wood became etched in my memory." The duo of black pepper and mossy oak brings that tree to life. $362, hermes.com
Diptyque Orphéon Eau de Parfum
Diptyque
Imagine a Parisian jazz club where musicians mingle with music lovers. A song for your nose, the perfume is warm and sensual, just like jazz, with notes of juniper berry, cedar, tonka bean and jasmine. $240, diptyqueparis.com
LAFCO Midnight Cactus Candle
LAFCO
The desert is awe-inspiring any time of day, but it's especially magical at sunset, when the colors of the sky change every minute. This candle captures the time of the desert sky changing from day to a starlight night with fruity notes of raspberry juxtaposed with cactus fruit blossoms and a cedarwood base. Even the lilac hand-blown glass vessel looks to the hues of the desert, housing the invigorating and fresh scent. $50, lafco.com
Daisy Wild Eau So Intense Marc Jacobs
Coty
The beauty of nature is the theme behind this ebullient scent. The bold bottle captures the inspiration of wildflowers, along with the green juice. The whimsical scent spotlights banana blossom accord, amber and jasmine. $125, sephora.com
Philosophy Radiant Grace Intense
Coty
Warm and ambery, the latest addition to the Radiant Grace collection is its deepest and most luscious yet. Celebrating deep connections with people around you, it adds raspberry coulis accord, jasmine and vanilla to its famous blend of caramelized sandalwood, black cherry and jasmine. $99, philosophy.com
Ferragamo Fiamma Eau de Parfum
Ferragamo
Translating to 'flame' in English, 'fiamma' can also mean passion. It's the perfect name for this spicy gourmand that reflects the flame inside women that ignites their best selves. White pear, gardenia, spices and ambrox come together for a green and floral juice. $140, ferragamo.com