Redesigned with reader at core, The Indian Express app is now available on iOS and Android
Redesigned for the mobile-first generation and based on both user feedback and subscriber insights, the new app focuses on cutting the clutter by showcasing the best of Indian Express along with what each reader finds most relevant. Balancing speed and depth, the app brings Express subscribers to the core, ensuring they have all the answers when they want it.
The app comes at a time when more Indian readers are moving towards a direct relationship with their trusted news sources. With the advent of AI, readers are now unsure about the veracity of content they see on large tech platforms, doubting the source of these stories. The Indian Express app offers direct access to verified news to millions of readers, keeping them ahead of the curve at all times.
Says Sanjay Sindhwani, CEO, Indian Express Digital: 'In a world moving faster than ever, information is the new currency—and the all-new Indian Express app is your key to staying on the front foot. With lightning-fast updates, hyper-personalised alerts and immersive storytelling, our app delivers the news that shapes your tomorrow, today. Download now—because when the story breaks, you can't afford to be the last to know.'
What's new?
At the core of the revamped app is a cleaner, clutter-free, and more responsive UI/UX that makes navigating effortless. The app also adapts seamlessly on larger screens of foldables and tablets.
One of the new standout features is the ' Curated For You ' widget, a personalised recommendation engine powered by machine learning. The widget shows stories tailored to the reader's interests and location, ensuring content relevant to the specific user is accessible at all times.
Express Shorts, which has won accolades for offering news in consumable chunks, is now completely native in the app. Shorts offer a smoother way to catch up on news in a glance-friendly format.
Another intelligent addition is the ability to save and organise articles in folders, allowing users to group related stories in one place. This is particularly beneficial to the thousands of UPSC aspirants who read Express daily.
The app now has a redefined search function that offers broader, more accurate results from across categories, authors, and multimedia.
Customisation at the core
Customisation is at the heart of the new design. The top navigation bar now adapts to a user's preferences, as they can now choose their topics of interest and reorder sections based on their reading preferences. When it comes to engagement features, the app now offers native crossword and puzzle sections, which are now easily accessible within the app.
The app now supports Picture-in-Picture (PiP) mode for video playback, allowing users to continue navigating the app while the video plays in a floating window. Podcasts also get a power boost, as they can now play in the background even after the app is closed, just like any media player.
Other upgrades include a new 'Latest' tab in the bottom navigation bar that brings together all the freshest updates in one place. Additionally, the Profile tab now shows users stats such as the number of articles read, videos watched, podcasts played, and time spent in the app.
The app also offers native subscriptions now via both the App Store and Play Store with easier payment methods and renewal options. This ensures that readers never lose access to premium content owing to missed renewals.
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