MFW Men's SS26 showcased a 'lifestyle-led approach to dressing'
'With several key players absent from the official schedule, this edition of Milan Men's Fashion Week relied heavily on presentations,' said Longland. 'But what emerged was a renewed focus on sartorial finesse, technical fabrics, and a lifestyle-led approach to dressing. Italy continues to lead when it comes to mastering elegance, material innovation, and the needs of a sophisticated, grown-up customer.' Brioni, spring/summer 2026, menswear Credits: ©Launchmetrics/spotlight What were your favourite collections this season?
Brioni, Dunhill, and Dolce & Gabbana delivered some of the strongest menswear collections this season. Each offered a distinct perspective rooted in excellence: Brioni for its effortless elegance, Dunhill for a modern yet timeless take on tailoring, and Dolce & Gabbana for the confidence and charm that defined every look. Dunhill SS26 collection at Milan Men's Fashion Week Credits: Dunhill Best presentation concept?
Dunhill stood out with a beautifully staged presentation in a hidden private garden in the heart of Milan - intimate, serene, and entirely in tune with the collection's refined aesthetic. Dolce & Gabbana also made a memorable impact by taking the show's finale outside, offering the public a moment of shared celebration and connecting the brand to its wider audience. Dunhill SS26 collection at Milan Men's Fashion Week Credits: Dunhill Dolce&Gabbana, spring/summer 2026, menswear at Milan Men's Fashion Week Credits: ©Launchmetrics/spotlight MFW SS26 menswear trends: matching sets, relaxed tailoring, and soft, neutral colours Brioni, spring/summer 2026, menswear Credits: ©Launchmetrics/spotlight What trends or style directions did you spot at MFW SS26?
This season felt less about "trends" and more about lifestyle — a clear shift towards clothes that speak to permanence and identity over momentary statements.
That said, we saw a consistent language across collections: Soft, neutral palettes – from stone and sand to putty, khaki, and rust.
Relaxed tailoring that still reflects the precision of master craftsmanship.
Matching sets — plain or printed, whether shirts and shorts or jackets and trousers.
Ultra-lightweight fabrics that drape and move effortlessly.
Elevated jogging sets, notably seen at Prada, showing how comfort and polish can coexist. Prada, spring/summer 2026, menswear at Milan Men's Fashion Week Credits: ©Launchmetrics/spotlight Was there a 'must-have' item for you?
This season wasn't about a single item. The real takeaway was a collective reinforcement of values: quality, consistency, and longevity. That's the message Milan delivered - and what resonates most with the Harrods man. Dolce&Gabbana, springsummer 2026, menswear Credits: ©Launchmetrics/spotlight
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Heavy loads and wisecracks: The SS26 trends of the men's fashion weeks
The merging of street and business attire appears to be the theme of the spring/summer 2026 menswear season. This gradual process, which had already begun in previous years, has now become established. Does this mean that the sometimes humorous and playful style, which appeals to a younger target audience, is being lost? The SS26 menswear collections prove that growing up also involves a touch of humour. Life, and the global sentiment shaped by wars and crises, is serious enough anyway. Boxer shorts From left to right: Études, C.R.E.O.L.E, AWGE, Dolce & Gabbana (SS26) Credits: ©Launchmetrics/spotlight Trousers are slipping lower again, in homage to the 1990s hip-hop style, revealing puffed-up boxer shorts. Brands like Études and Dolce & Gabbana also exhibit, however, that the look doesn't have to rely solely on streetwear. Boxer shorts can also serve as a contrast in a classic outfit with a suit and shirt. XXL bermudas vs. short shorts From left to right: Saint Laurent, Prada and Marke Credits: ©Launchmetrics/spotlight Speaking of shorts, there seem to be two teams when it comes to 'short' trousers for SS26. On the one hand, pants are getting shorter and shorter, as seen at Prada, Saint Laurent and Marke. While the German label Marke still adds some volume to the piece, similar to a bubble skirt, the other two fashion houses display shorts that could almost pass as underwear. From left to right: Sacai, C.R.E.O.L.E and PDF Credits: ©Launchmetrics/spotlight In contrast to the 'short' shorts are pants for men who prefer to feel a light breeze and for whom trousers cannot be wide and long enough. Brands like C.R.E.O.L.E and PDF show extra-large Bermuda shorts with many patterns – an XXL version of the loose swimming trunks that go far beyond the knee. Sacai, meanwhile, opts for a more restrained and chic version, not designed for the beach. Wisecrackers Yohji Yamaoto, White Mountaineering, Camperlab and Acne Studios Credits: ©Launchmetrics/spotlight No one could avoid 'cheeky slogans' and quotes this season, which lie somewhere between posts on the social media platform Tumblr in the 2010s, wall tattoos and today's WhatsApp statuses. The various pieces were mostly kept simple, thus putting the spotlight particularly on the slogan. Mihara Yasuhiro, Sacai, C.R.E.O.L.E and Colrs Credits: ©Launchmetrics/spotlight Designer Mihara Yasuhiro didn't directly integrate such a look into his collection, but during the finale, he himself walked the catwalk in a wide grey T-shirt with 'Don't Tag Me' written on it in bright yellow block letters. Mini prints From left to right: Walter Van Beirendonck, Louis Vuitton and AWGE Credits: ©Launchmetrics/spotlight In addition to the slogans, all-over prints with small, simple drawings were also popular. 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Silhouettes were particularly voluminous on the upper body – also similar to a protective armour – and mostly straight on the legs. equipped a blazer with a huge spike on the sleeve. From left to right: Ami, Walter van Beirendonck, Sean Suen, Kidill (SS26) Credits: ©Launchmetrics/spotlight Collars also seemed to be getting pointier and larger, sometimes extending far above the shoulders on open shirts in the style of the 1970s and 1980s. Close-fitting accessories such as scarves were tied around the neck. Accessories to watch Lavallière From left to right: Orange Culture Nigeria, System and Wales Bonner Credits: ©Launchmetrics/spotlight The short neckerchief – with a tight or loose knot – has become one of the most popular menswear accessories to enhance a casual look in recent years. In addition, the designers of Men's Fashion Week proved that the classic tie doesn't always have to be stuffy. Nevertheless, another piece also seemed to be joining it to create the stylish yet casual summer look. Brands such as Wales Bonner, System and Orange Culture Nigeria adorned their models with a lavallière scarf. The accessory, which lies somewhere between a silk scarf and a tie, and is particularly distinguished by slanted edges, was tied with a very loose knot. It was striking that all three brands presented the piece in the same tone as the respective shirt, so it didn't immediately stand out. Statement belts From left to right: Kenzo and AWGE Credits: ©Launchmetrics/spotlight Much more striking were the large belt buckles, which showed individual letters or even whole words. After the large trucker-style belt buckles had already made a comeback in recent years as part of the Y2K trend, it was clear that this type of belt would also find its way back into the limelight. Now all that's missing is the return of the belt with an LED display.
