Infobip Unveils CXOP: The Next Generation of AI-Powered Customer Conversations
Built on Microsoft Azure OpenAI in Foundry Models, CXOP uses intelligent AI agents to orchestrate personalized customer journeys across channels like WhatsApp, RCS, and web chat. These agents understand context, act autonomously, and seamlessly collaborate with human teams when needed — reducing time to resolution, improving loyalty, and cutting costs.
Today's consumers expect instant, relevant, and seamless interactions no matter what the channel. CXOP meets this demand by unifying messaging, automation, and AI-powered assistance within a single, intelligent platform that adapts to behavior, sentiment, and intent in real time.
With CXOP, businesses can:
Deliver empathetic, goal-driven AI interactions across channels
Slash response times and reduce service costs through automation
Increase lead conversion and campaign performance with real-time personalization
Support hybrid teams with human-in-the-loop for complex cases
Launch fast with no-code or full-code deployment options
At its core, CXOP leverages a network of intelligent, agentic AI assistants that understand user intent and execute context-sensitive workflows. These agents don't just answer — they guide, solve, and act, creating fluid, human-like experiences from lead generation to retention.
'CXOP enables enterprises to move beyond static workflows and deliver intelligent, empathetic interactions at scale,' said Ivan Ostojić, Chief Business Officer at Infobip. 'It's a foundational step toward building AI-first customer experiences that drive measurable business impact.'
'Using agentic AI instead of a rules-based automation, Infobip's new CXOP is an enhancement for customer experiences,' said Myladie Stoumbou, Sr Director ISV Partnerships, at Microsoft. 'Available within the Microsoft Azure Marketplace, clients can access such certified products and eliminate the complexity of managing individual vendor relationships.'
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip's omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.
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