Borderlands 4 price revealed and the most expensive edition is £120
After Gearbox's CEO sparked concern last month, Borderlands 4 doesn't carry an £80 price tag – unless you want a deluxe edition.
The price of games has become a sensitive topic over the past year, with Mario Kart World taking the brunt of the hysteria over its £74.99 price tag.
While the reality of the situation is more nuanced, with the rising costs of development and lack of adjustment for inflation over the years not always taken into account, the importance of the topic only looks set to increase as we approach GTA 6 – which many estimate may cost £100 or more when it launches next year.
With every upcoming AAA title, there's now the worry that the price goal posts could be moved, with many fearing that Borderlands 4 would be the next to up the ante.
The cost of Borderlands 4 hit the spotlight last month when Gearbox CEO Randy Pitchford clumsily told fans they'll 'find a way' to purchase the game if it did end up costing $80/£80. After some backlash, he later apologised for what he described as a 'misunderstanding'.
Despite this furore, Take-Two Interactive has now confirmed Borderlands 4 will cost £69.99, in line with other high-end PlayStation 5 and Xbox Series X/S games. However, if you want the deluxe editions, you're going to have to cough up significantly more.
The deluxe edition is priced at £89.99 and comes with a Firehawk's Fury weapon skin and the Bounty Pack bundle, which includes four new areas with new missions and bosses, four vault cards, new gear and weapons, vault hunter cosmetics, and four new vehicles.
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The big news: No price increase for Borderlands 4! Standard Edition launches not at $80, but at $69.99! They're showing you, so please show them. You can find links to pre-order Borderlands 4 PC and console versions on the store pages here:https://t.co/Pdpa8hoL9m — Randy Pitchford (@DuvalMagic) June 16, 2025
The super deluxe edition, meanwhile, comes with all of the above along with the Ornate Order Pack (four vault hunter skins, bodies, and heads) and the Vault Hunter Pack. The latter consists of two post-launch DLC packs which will be announced at a later date, but it will feature new story content, side missions, and two new map regions. More Trending
If you pre-order any of these editions, you'll receive the Gilded Glory Pack, which includes one Vault Hunter skin, one weapon skin, and one ECHO-4 drone skin.
While it's unclear if the base £69.99 price was in response to the backlash, Pitchford – who isn't responsible for how much it costs – posted on X about the announcement.
'The big news: No price increase for Borderlands 4! Standard edition launches not at $80, but at $69.99! They're showing you, so please show them,' he wrote.
The big question is whether Borderlands 4 will be worth that price, and we'll find out that when it launches September 12 across PlayStation 5, Xbox Series X/S, and PC. The sequel will also be released on the Nintendo Switch 2 later this year.
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