These 34 Inexpensive Alternatives To Popular Beauty Products Are So Good, You Will Never Buy The Pricier Version Again
E.l.f. Halo Glow Liquid Filter that reviewers say is comparable to (or even better than) Charlotte Tilbury's famous Flawless Filter. Apply this as a luminous, blurring base, mix it with your moisturizer or foundation, or dot it over makeup as a natural-looking highlight. It's formulated with hyaluronic acid and squalene for a boost of hydration too!
And their Halo Glow Beauty Wand, a buildable liquid highlighter formula that delivers a majorly radiant, lit-from-within finish to your skin without lots of glitter (like Charlotte Tilbury's highlighter blush wands). The cushion-tip applicator is super easy to apply, too!
A Shea Moisture manuka honey mask packed with powerful ingredients like mafura oil, shea butter, baobab oil, African rock fig, and honey (duh!) to lock in moisture and definition. Reviewers note they prefer it to K18 and Olaplex, and one cosmetologist reviewer says it's comparable to salon deep conditioners!
Catrice "Instant Awake" Under Eye Brightener, which is renowned for being very similar to the Becca Under-Eye Corrector ($33), for *less than 1/5 of the price!* The peachy-orange tones of both color-correcting shades cancel out dark circles instantly, whether you pair it with a concealer or wear it on its own.
E.l.f. "Squeeze Me" lip balm declared by reviewers to be a more affordable (it's under $5!) alternative to the Summer Fridays Lip Butter Balm. It's formulated with shea butter and hyaluronic acid to pack a moisturizing punch, is easier to squeeze on and apply compared to other jarred lip balms, and provides a sheer flush of color you'll love.
TruSkin vitamin C serum is formulated with hyaluronic acid (to provide a boost of hydration), soothing aloe vera, and vitamin E (in addition to the namesake vitamin C) — a combo designed to brighten and smooth your skin for your glowiest glow yet. And money-saving alert: reviewers say it's comparable to the SkinCeuticals CE Ferulic serum (which costs $182 for the full-size btw!).
The TikTok-beloved Eos' Shea Butter Vanilla Cashmere body lotion, because people love it for providing *serious* (and quick-absorbing!) hydration without feeling heavy or greasy aaaaand for the ahh-mazing smell that's drawing comparisons to pricey brands (hello Philosophy "Warm Cashmere" and Bath & Body Works "Vanilla Noel).
NYX Fat Oil Lip Drip, a lip gloss that also has the hydration of a lip oil, thanks to vegan squalane, as well as raspberry and cloudberry oils. It's fairly new but already seriously beloved by reviewers who appreciate the sheer wash of color, high-impact shine, and non-sticky finish. And if you love Dior's Lip Oil (same), some reviewers say this is better!
Or if you're looking for something more pigmented, NYX's Fat Oil Slick Click, which has similar click-to-dispense packaging and buildable color payoff & shine as the viral Tarte Maracuja Juicy Lips. And they're formulated with avocado, raspberry, and cloudberry oils for hydration!
Elizabeth Mott's cult favorite Thank Me Later eyeshadow primer to keep your favorite eye makeup look on lock all day AND all night — *no* creasing, *no* budging. That's right, you will NOT have to reapply before your evening plans. Reviewers note it's an affordable alternative to Urban Decay's Primer Potion — the slightly larger size Elizabeth Mott tube is less than half the price of Urban Decay's!
Maybelline's Cheek Heat gel-cream blush, a user-friendly and super buildable formula you can just tap-tap-tap into your skin for a gorgeous flush of color, whether you're going for a natural look or an on-trend bright blush look. Reviewers say if you're a fan of Glossier Cloud Paint, you'll be a fan of this, too. (And you'll save money while you're at it!)
Or E.l.f. Camo liquid blush if you're a fan of Saie's Dew blushes or Rare Beauty's liquid blushes — this has a similar doe-foot applicator. E.l.f.'s liquid blush is newer but already beloved by reviewers for its bendability and level of pigment!
A Sol de Janeiro fragrance mist in scent Cheirosa '68, which reviewers say has a similar smell to the very luxurious and oh-so-popular Baccarat Rouge 540 — but in a lighter body spray version with notes of jasmine, hibiscus, and sun musk.
Or a bottle of Fine'ry Jungle Santal perfume with notes of papyrus wood, oolong tea, and cardamom and housed in a bottle you'll totally want to put on display — who would guess it's from TARGET?! (I love you, Target.) And reviewers say the scent lasts beautifully and even smells like similar high-end Santal perfumes.
Maybelline Instant Age Rewind Concealer, a cult-fave reviewers have used for *years* for a reason — it brightens your under eyes without creasing while treating them with goji berry and haloxyl — plus, it'll last even LONGER than Tarte's Shape Tape and other expensive brands.
A bottle of Elizavecca Hair Treatment for an intense at-home mask that'll help your strands look and feel less damaged in just five minutes. It's basically a time machine for your hair, is what I'm saying. Some reviewers say it's even BETTER than Olaplex, which is over three times the price!
The Revlon One-Step Hot Air Brush (now with an upgraded motor) with a unique oval-shaped barrel so you can get super close to your scalp for smooth hair and majorly boosted volume at the roots without having to juggle a brush and blow-dryer. One reviewer says it takes less time to dry than their Dry Bar Brush!
E.l.f. Poreless Putty primer, which is infused with squalene to hydrate, smooth over skin for a seamless finish, and hold onto makeup for all-day staying power. You mayyyy have seen this all over TikTok, and the reviews back up the hype! And if you love or have been eyeing the Tatcha Silk Canvas primer (for $54!), reviewers say this is very comparable!
Or if you prefer gripping-style primers like Milk Hydro Grip (which reviewers say this is similar to!), E.l.f.'s Power Grip, which is formulated with hyaluronic acid to plump the appearance of skin and designed to *hug* to your makeup for all-day wear. And it's fragrance-free!
L'Oreal True Match Lumi Glotion, a fan-favorite, glycerin-infused illuminator you can mix in with moisturizer or foundation, wear as a base under makeup, *or* apply as a highlight or bronzer for a natural-looking (and not glittery) glow — especially if you're not looking to drop a fortune on Drunk Elephant Bronzi Drops.
My all-time desert island holy grail, CeraVe's Skin Renewing night cream, which delivers on hydration and softness and protects your skin's natural barrier — I won't use an expensive night cream again (and reviewers compare it to La Mer, Drunk Elephant, Charlotte Tilbury, and SkinCeuticals creams!). There's a reason people can't stop talking about CeraVe on TikTok!
Maybelline Tattoo Studio Pencils because if you're looking for a go-to eyeliner to stock up in neutrals and brights, these glide on with no tugging, with a creamy formula that rivals Urban Decay's eye pencils.
NYX Brow Glue, an extreme hold eyebrow gel (up to 16 hours!) to keep your brow hairs in place alllll day long, especially if you like that "laminated" look. Reviewers agree the hold is great, the formula doesn't flake off, and that it also washes off easily — and is a great alternative to ABH Brow Freeze, too!
And NYX's Micro Brow pencil with a spoolie on one side and a super narrow pencil tip one one perfect for drawing on realistic, hairlike strokes in just seconds on the other. Plus reviewers compare it favorably with ABH Brow Wiz!
Essence's Lash Princess mascara, which over *170,000* 5-star reviewers for dramatic length and volume *without* clumps, thanks to the flake- and gob-free formula and cone-shaped brush. Tons of reviewers say it's a better version of cult-faves like Too Faced Better Than Sex Mascara. (And even Diorshow!)
LilyAna Naturals Eye Cream designed to deflate your under eye bags (some say better than Shiseido's Benefiance Wrinkle Cream), hydrate your delicate skin, reduce the appearance of fine lines and wrinkles, and brighten your under eyes, thanks to a blend of aloe, rosehip seed oil, and vitamins C & E.
A set of internet-famous makeup sponges to blend your makeup to perfection — for a fraction of the price of Beauty Blender and Real Techniques sponges. Plus you get a pack of five, so you can go a little longer between cleaning them, which in my book is a huge plus.
Bedsure's satin pillowcase to help maintain hair and skin health even as you sleep, reducing pesky frizz and breakage when compared with regular cotton or other fiber pillowcases — that means longer-lasting blowouts and less damage in the long run. Why spend the money on pricey brands like Slip and Blissy?
Juno & Co.'s Clean 10 cleansing balm, a non-irritating makeup remover formulated with Japanese pearl barley to help brighten skin as it cleanses. Just scoop out a pea-sized amount (it comes with a lil' spatula!) and massage into your skin — it'll become a luxurious oil and gently dissolve allllll the makeup, SPF, dirt, oil, and more, leaving no residue behind *and* not overly stripping skin of moisture. Many reviewers find it comparable or better than the ($68!) Elemis Cleansing Balm.
Physicians Formula Diamond Dust for a gorgeous shimmer onto your eyelids, cheeks, or anywhere else for a truly ~glowing~ finish — and reviewers say if you're looking for a bit less pigmented version of Fenty Beauty Diamond Bomb (which is $42), this is perfect!
Carenel Lip Sleeping Masks, which come in a set of three minis (for under $10!) so if you've been looking at the Laneige ones to keep your lips hydrated and supple overnight, you might want to try these. Plus they're sized perfectly for travel.
A Briotech spray with the same magical ingredient as the very beloved Tower 28 SOS Daily Rescue Spray: hypochlorous acid. Just spritz it on whenever your skin needs a little de-stressing, and it'll help soothe inflammation, tone down redness, and strengthen your skin's barrier.
A rainbow-inspired eyeshadow palette with a whopping 40 matte, shimmer, and metallic shades (cough like the James Charles x Morphe palette cough) to get you inspired to try out stunning eye makeup looks ranging from sultry neutral to bright and fun. And reviewers say it's great for beginners and makeup artists alike.
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Tons of reviewers say it's a better version of cult-faves like Too Faced Better Than Sex Mascara. (And even Diorshow!) LilyAna Naturals Eye Cream designed to deflate your under eye bags (some say better than Shiseido's Benefiance Wrinkle Cream), hydrate your delicate skin, reduce the appearance of fine lines and wrinkles, and brighten your under eyes, thanks to a blend of aloe, rosehip seed oil, and vitamins C & E. A set of internet-famous makeup sponges to blend your makeup to perfection — for a fraction of the price of Beauty Blender and Real Techniques sponges. Plus you get a pack of five, so you can go a little longer between cleaning them, which in my book is a huge plus. Bedsure's satin pillowcase to help maintain hair and skin health even as you sleep, reducing pesky frizz and breakage when compared with regular cotton or other fiber pillowcases — that means longer-lasting blowouts and less damage in the long run. Why spend the money on pricey brands like Slip and Blissy? Juno & Co.'s Clean 10 cleansing balm, a non-irritating makeup remover formulated with Japanese pearl barley to help brighten skin as it cleanses. Just scoop out a pea-sized amount (it comes with a lil' spatula!) and massage into your skin — it'll become a luxurious oil and gently dissolve allllll the makeup, SPF, dirt, oil, and more, leaving no residue behind *and* not overly stripping skin of moisture. Many reviewers find it comparable or better than the ($68!) Elemis Cleansing Balm. Physicians Formula Diamond Dust for a gorgeous shimmer onto your eyelids, cheeks, or anywhere else for a truly ~glowing~ finish — and reviewers say if you're looking for a bit less pigmented version of Fenty Beauty Diamond Bomb (which is $42), this is perfect! Carenel Lip Sleeping Masks, which come in a set of three minis (for under $10!) so if you've been looking at the Laneige ones to keep your lips hydrated and supple overnight, you might want to try these. Plus they're sized perfectly for travel. A Briotech spray with the same magical ingredient as the very beloved Tower 28 SOS Daily Rescue Spray: hypochlorous acid. Just spritz it on whenever your skin needs a little de-stressing, and it'll help soothe inflammation, tone down redness, and strengthen your skin's barrier. A rainbow-inspired eyeshadow palette with a whopping 40 matte, shimmer, and metallic shades (cough like the James Charles x Morphe palette cough) to get you inspired to try out stunning eye makeup looks ranging from sultry neutral to bright and fun. And reviewers say it's great for beginners and makeup artists alike.
